Azure Data Factory vs Equalum comparison

Microsoft and Google are both solutions in the Data Integration category. Microsoft is ranked #1 with an average rating of 8.2, while Google is ranked #66. Microsoft holds a 5.2% mindshare in DI, compared to Google’s 0.4% mindshare. Additionally, 92% of Microsoft users are willing to recommend the solution, compared to 100% of Google users who would recommend it.

Azure Data Factory

Read 92 Azure Data Factory reviews

13,131 Views
9,192 Comparison Views

92% willing to recommend

Equalum

Read 7 Equalum reviews

599 Views
383 Comparison Views

100% willing to recommend

Azure Data Factory

Equalum

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Equalum and Azure Data Factory compete in the data integration and ETL solutions category. Azure Data Factory seems to have the upper hand due to its broader integration capabilities and flexibility for various enterprise needs.

Features: Equalum offers a powerful ETL solution with a no-code interface, focusing on change data capture, replication, and automation capabilities. Azure Data Factory provides comprehensive data transformation, versatility, scalability, and seamless integration with other Azure services, alongside user-friendly interfaces.

Room for Improvement: Azure Data Factory could enhance integration with additional cloud services, improve interface intuitiveness, and cost transparency. Enhancements in automatic source-side change adjustments and scheduling are also desired. Equalum could improve documentation, extend its connector range, and enhance vendor support for multi-database functionality.

Ease of Deployment and Customer Service: Azure Data Factory offers public cloud infrastructure deployment flexibility but has mixed customer support experiences with documentation delays. Equalum provides a straightforward deployment process in both public and hybrid clouds, though its support for complex integrations needs improvement.

Pricing and ROI: Azure Data Factory follows a pay-as-you-go model, attracting varied enterprise budgets but with cost predictability challenges. Equalum has higher initial costs offset by advanced capabilities and efficiencies, offering strong long-term ROI with a component-based pricing model for easier budgeting.

To learn more, read our detailed Azure Data Factory vs. Equalum Report (Updated: September 2025).

Buyer's Guide

Azure Data Factory vs. Equalum

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Azure Data Factory

Ranking in Data Integration

1st

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Cloud Data Warehouse (2nd)

Equalum

Ranking in Data Integration

66th

Average Rating

9.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Data Replication (19th), Cloud Data Integration (30th)

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Azure Data Factory is 5.2%, down from 11.0% compared to the previous year. The mindshare of Equalum is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Azure Data Factory	5.2%
Equalum	0.4%
Other	94.4%

Data Integration

Featured Reviews

KandaswamyMuthukrishnan

Director at a computer software company with 1,001-5,000 employees

Integrates diverse data sources and streamlines ETL processes effectively

Regarding potential areas of improvement for Azure Data Factory, there is a need for better data transformation, especially since many people are now depending on DataBricks more for connectivity and data integration. Azure Data Factory should consider how to enhance integration or filtering for more transformations, such as integrating with Spark clusters. I am satisfied with Azure Data Factory so far, but I suggest integrating some AI functionality to analyze data during the transition itself, providing insights such as null records, common records, and duplicates without running a separate pipeline or job. The monitoring tools in Azure Data Factory are helpful for optimizing data pipelines; while the current feature is adequate, they can improve by creating a live dashboard to see the online process, including how much percentage has been completed, which will be very helpful for people who are monitoring the pipeline.

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Joel Buck

Director of Enterprise Architecture at a pharma/biotech company with 10,001+ employees

There is no better product for CDC and streaming on Kafka

The Equalum user interface is extremely easy to use. I would rank it really highly on user-friendliness. The only issue with the user interface is it doesn't supply everything that you need for somebody who has to work with Equalum. For example, when you get deep into development, there are many areas where you have to go to the command line to do things and the Equalum user interface does not have that functionality. The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy. If you have multiple projects, all working in one Equalum environment, separating out their work is something that you have to design into your implementation, as opposed to baked into the product.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Data Factory's most valuable feature is Copy Activity."

"The tool's most valuable features are its connectors. It has many out-of-the-box connectors. We use ADF for ETL processes. Our main use case involves integrating data from various databases, processing it, and loading it into the target database. ADF plays a crucial role in orchestrating these ETL workflows."

"I like that it's a monolithic data platform. This is why we propose these solutions."

"The trigger scheduling options are decently robust."

"The data copy template is a valuable feature."

"The most valuable feature is the ease in which you can create an ETL pipeline."

"Most of our customers are Microsoft shops and prefer Azure Data Factory because they have good licensing options and a trust factor with Microsoft."

"Powerful but easy-to-use and intuitive."

More Azure Data Factory pros

"Equalum is real-time. If you are moving from an overnight process to a real-time process, there is always a difference in what reports and analytics show compared to what our operational system shows. Some of our organizations, especially finance, don't want those differences to be shown. Therefore, going to a real-time environment makes the data in one place match the data in another place. Data accuracy is almost instantaneous with this tool."

"Equalum provides a single platform for core architectural use cases, including CDC replication, streaming ETL, and batch ETL. That is important to our clients because there is no other single-focus product that covers these areas in that much detail, and with this many features on the platform. The fact that they are single-minded and focused on CDC and ETL makes this such a rich solution. Other solutions cover these things a little bit in their multi-function products, but they don't go as deep."

"The main impact for Oracle LogMiner is the performance. Performance is drastically reduced if you use the solution’s Oracle Binary Log Parser. So, if we have 60 million records, initially it used to take a minute. Now, it takes a second to do synchronization from the source and target tables."

"It's got it all, from end-to-end. It's the glue. There are a lot of other products out there, good products, but there's always a little bit of something missing from the other products. Equalum did its research well and understood the requirements of large enterprise and governments in terms of one tool to rule them all, from a data migration integration perspective."

"I found two features in Equalum that I consider the most valuable. One is that Equalum is a no-code tool. You can do your activities on its graphical interface, which doesn't require complex knowledge of extracting, changing, or loading data. Another feature of Equalum that I like the most is that it monitors the data transfers and tells you if there's any issue so that you can quickly check and correct it. Equalum also tells you where the problem lies, for example, if it's a hardware or communication issue."

"All our architectural use cases are on a single platform, not multiple platforms. You don't have to dump into different modules because it is the same module everywhere."

"It's a really powerful platform in terms of the combination of technologies they've developed and integrated together, out-of-the-box. The combination of Kafka and Spark is, we believe, quite unique, combined with CDC capabilities. And then, of course, there are the performance aspects. As an overall package, it's a very powerful data integration, migration, and replication tool."

"Equalum has resulted in system performance improvements in our organization. Now, I am ingressing data off of multiple S3 sources, doing data processing, and formatting a schema. This would usually take me a couple of days, but now it takes me hours."

Cons

"I would like to see this time travel feature in Snowflake added to Azure Data Factory."

"It would be better if it had machine learning capabilities."

"I would like to be informed about the changes ahead of time, so we are aware of what's coming."

"The Microsoft documentation is too complicated."

"The solution needs to be more connectable to its own services."

"The user interface could use improvement. It's not a major issue but it's something that can be improved."

"Customer service is not satisfactory. Third-party personnel handle support and rely on a knowledge repository."

"Snowflake connectivity was recently added and if the vendor provided some videos on how to create data then that would be helpful."

More Azure Data Factory cons

"Right now, they have a good notification system, but it is in bulk. For example, if I have five projects running and I put a notification, the notification comes back to me for all five projects. I would like the notification to come back only for one project."

"If you need to use the basic features of Equalum, for example, you don't even need data integration, then many competitors in the market can give you basic features. For instance, if you need batch ETL, you can pick among solutions in the market that have been around longer than Equalum. What needs improvement in Equalum is replication, as it could be faster. Equalum also needs better integration with specific databases such as Oracle and Microsoft SQL Server."

"They need to expand their capabilities in some of the targets, as well as source connectors, and native connectors for a number of large data sources and databases. That's a huge challenge for every company in this area, not just Equalum."

"There is not enough proven integration with other vendors. That is what needs to be worked on. Equalum hasn't tested anything between vendors, which worries our clients. We need more proven vendor integration. It is an expensive product and it needs to support a multi-vendor approach."

"I should be able to see only my project versus somebody else's garbage. That is something that would be good in future. Right now, the security is by tenants, but I would like to have it by project, e.g., this project has this source and flows in these streams, and I have access to this on this site."

"The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy."

"Their UI could use some work. Also, they could make it just a little faster to get around their user interface. It could be a bit more intuitive with things like keyboard shortcuts."

Pricing and Cost Advice

"I am aware of the pricing of Azure Data Factory, but I prefer not to disclose specific details."

"Pricing appears to be reasonable in my opinion."

"Product is priced at the market standard."

"The licensing is a pay-as-you-go model, where you pay for what you consume."

"Azure Data Factory gives better value for the price than other solutions such as Informatica."

"It's not particularly expensive."

"Our licensing fees are approximately 15,000 ($150 USD) per month."

"This is a cost-effective solution."

More Azure Data Factory pricing and cost advice

"Equalum was reasonably priced. It is not like those million dollar tools, such as Informatica."

"They have a very simple approach to licensing. They don't get tied up with different types of connectivity to different databases. If you need more connectors or if you need more CPU, you just add on. It's component-based pricing."

"Equalum licensing costs vary, but I won't be able to give information on its fees."

"As soon as you have more than six users, Equalum is lower in cost [than Talend] and if the group gets bigger, it's quite a big delta. If more users want to use it, you don't end up with an increase in licensing costs, so that makes it very easy. And if you need more licenses or more sources, it's a very simple upgrade methodology."

"Equalum is rather expensive compared to its competitors. So, you have to make up that cost in time savings, and we usually do that. If we are saving money, it is because we are reducing our development time."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	19
Large Enterprise	55

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	4

Questions from the Community

How do you select the right cloud ETL tool?

AWS Glue and Azure Data factory for ELT best performance cloud services.

See all answers

How does Azure Data Factory compare with Informatica PowerCenter?

Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Why should I use Equalum instead of LogMiner?

You'd want to use the Equalium Oracle Binary Log Parser because it's just better than the LogMiner. Sure, LogMiner is made by Oracle and probably the team knows some insight to make it efficient th...

See all answers

Is Equalum compatible with all databases?

I'm using Equalum's data replication software for Oracle because that's the one database it's designed for. While it may sound limiting, when you find out how many solutions it can provide for you ...

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Can I use Equalum for free?

No, it's not free but you can benefit from a free trial, though. There's an option to try their platform for a limited amount of time, so that may be useful to help you decide if you want to contin...

See all answers

Comparisons

Snowflake vs Azure Data Factory

Compared 9% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Azure Data Factory

Compared 7% of the time

Informatica PowerCenter vs Azure Data Factory

Compared 6% of the time

FME vs Azure Data Factory

Compared 5% of the time

Palantir Foundry vs Azure Data Factory

Compared 5% of the time

More Azure Data Factory Competitors

No data available

Product Reports

Buyer's Guide

Azure Data Factory

October 2025

Download Azure Data Factory product report

Buyer's Guide

Equalum

October 2025

Download Equalum product report

Overview

Azure Data Factory efficiently manages and integrates data from various sources, enabling seamless movement and transformation across platforms. Its valuable features include seamless integration with Azure services, handling large data volumes, flexible transformation, user-friendly interface, extensive connectors, and scalability. Users have experienced improved team performance, workflow simplification, enhanced collaboration, streamlined processes, and boosted productivity.

Microsoft

Equalum is a fully-managed, end-to-end data integration and real-time data streaming platform, powered by industry-leading change data capture (CDC) tech and modern data transformation capabilities (streaming ETL and ELT). Equalum's enterprise-grade platform features intuitive UI allowing you to build robust, real-time data pipelines in minutes.

Google

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa

SIEMENS, GSK, Wal-Mart, T Systems

Buyer's Guide

Azure Data Factory vs. Equalum

September 2025

Free Report: Azure Data Factory vs. Equalum

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