Equalum vs Fivetran comparison

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Equalum

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Executive SummaryUpdated on Dec 3, 2024

Fivetran and Equalum compete in the data integration category. Equalum seems to have the upper hand due to its comprehensive platform offering CDC replication and no-code capabilities.

Features: Fivetran offers easy setup, managed pipelines, and integration with tools like DBT for efficient data transformation. Its replication feature helps eliminate unnecessary data transfer. Equalum provides a comprehensive platform with CDC replication, streaming ETL, and batch ETL. Its no-code interface allows rapid workflow deployment and real-time data accuracy.

Room for Improvement: Fivetran users highlight the need for better pipeline observability, expanded third-party API integration, and more flexible pricing for high-volume sources. Issues with reverse ETL functionality and customer service responsiveness are also noted. Equalum could enhance its documentation, integration with more databases, and overall product performance, especially for replication tasks.

Ease of Deployment and Customer Service: Fivetran supports deployment in Cloud and Hybrid Cloud environments with average to good tech support, though customer interactions can vary with some delays. Equalum also supports Cloud and Hybrid Cloud deployment, receiving positive feedback for its prompt customer service and adaptability to user feedback.

Pricing and ROI: Fivetran uses a usage-based pricing model, which some find expensive, but it offers ROI by reducing data engineering needs. Equalum's component-based pricing is costly compared to local CDC solutions, but it reduces development cycles, offering time-saving features that meet expanding needs.

To learn more, read our detailed Equalum vs. Fivetran Report (Updated: September 2025).

Equalum vs. Fivetran

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Equalum

Ranking in Data Integration

63rd

Ranking in Data Replication

19th

Ranking in Cloud Data Integration

30th

Average Rating

9.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Fivetran

Ranking in Data Integration

12th

Ranking in Data Replication

3rd

Ranking in Cloud Data Integration

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of Equalum is 0.4%, up from 0.1% compared to the previous year. The mindshare of Fivetran is 2.0%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
Equalum	0.4%
Other	97.6%

Data Integration

Featured Reviews

Joel Buck

Director of Enterprise Architecture at a pharma/biotech company with 10,001+ employees

There is no better product for CDC and streaming on Kafka

The Equalum user interface is extremely easy to use. I would rank it really highly on user-friendliness. The only issue with the user interface is it doesn't supply everything that you need for somebody who has to work with Equalum. For example, when you get deep into development, there are many areas where you have to go to the command line to do things and the Equalum user interface does not have that functionality. The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy. If you have multiple projects, all working in one Equalum environment, separating out their work is something that you have to design into your implementation, as opposed to baked into the product.

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Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It's got it all, from end-to-end. It's the glue. There are a lot of other products out there, good products, but there's always a little bit of something missing from the other products. Equalum did its research well and understood the requirements of large enterprise and governments in terms of one tool to rule them all, from a data migration integration perspective."

"I found two features in Equalum that I consider the most valuable. One is that Equalum is a no-code tool. You can do your activities on its graphical interface, which doesn't require complex knowledge of extracting, changing, or loading data. Another feature of Equalum that I like the most is that it monitors the data transfers and tells you if there's any issue so that you can quickly check and correct it. Equalum also tells you where the problem lies, for example, if it's a hardware or communication issue."

"Equalum has resulted in system performance improvements in our organization. Now, I am ingressing data off of multiple S3 sources, doing data processing, and formatting a schema. This would usually take me a couple of days, but now it takes me hours."

"The main impact for Oracle LogMiner is the performance. Performance is drastically reduced if you use the solution’s Oracle Binary Log Parser. So, if we have 60 million records, initially it used to take a minute. Now, it takes a second to do synchronization from the source and target tables."

"Equalum is real-time. If you are moving from an overnight process to a real-time process, there is always a difference in what reports and analytics show compared to what our operational system shows. Some of our organizations, especially finance, don't want those differences to be shown. Therefore, going to a real-time environment makes the data in one place match the data in another place. Data accuracy is almost instantaneous with this tool."

"It's a really powerful platform in terms of the combination of technologies they've developed and integrated together, out-of-the-box. The combination of Kafka and Spark is, we believe, quite unique, combined with CDC capabilities. And then, of course, there are the performance aspects. As an overall package, it's a very powerful data integration, migration, and replication tool."

"Equalum provides a single platform for core architectural use cases, including CDC replication, streaming ETL, and batch ETL. That is important to our clients because there is no other single-focus product that covers these areas in that much detail, and with this many features on the platform. The fact that they are single-minded and focused on CDC and ETL makes this such a rich solution. Other solutions cover these things a little bit in their multi-function products, but they don't go as deep."

"All our architectural use cases are on a single platform, not multiple platforms. You don't have to dump into different modules because it is the same module everywhere."

"The product is very easy to use and very easy to configure."

"Making the decision to implement Fivetran was supported by the fact that they have better connectors than other competitors."

"The user interface is mostly UI-based, eliminating the need for a lot of coding."

"The solution is stable. We've never faced any stability issues."

"It is easy for users to get accustomed to the tool due to its gentle learning curve and clear error transparency."

"The ease of setting up the connectors and transformations is highly valuable."

"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."

"The portal is very intuitive and easy to use."

More Fivetran pros

Cons

"Right now, they have a good notification system, but it is in bulk. For example, if I have five projects running and I put a notification, the notification comes back to me for all five projects. I would like the notification to come back only for one project."

"Their UI could use some work. Also, they could make it just a little faster to get around their user interface. It could be a bit more intuitive with things like keyboard shortcuts."

"They need to expand their capabilities in some of the targets, as well as source connectors, and native connectors for a number of large data sources and databases. That's a huge challenge for every company in this area, not just Equalum."

"The deployment of their flows needs improvement. It doesn't work with a typical Git branching and CI/CD deployment strategy."

"I should be able to see only my project versus somebody else's garbage. That is something that would be good in future. Right now, the security is by tenants, but I would like to have it by project, e.g., this project has this source and flows in these streams, and I have access to this on this site."

"There is not enough proven integration with other vendors. That is what needs to be worked on. Equalum hasn't tested anything between vendors, which worries our clients. We need more proven vendor integration. It is an expensive product and it needs to support a multi-vendor approach."

"If you need to use the basic features of Equalum, for example, you don't even need data integration, then many competitors in the market can give you basic features. For instance, if you need batch ETL, you can pick among solutions in the market that have been around longer than Equalum. What needs improvement in Equalum is replication, as it could be faster. Equalum also needs better integration with specific databases such as Oracle and Microsoft SQL Server."

"Fivetran could improve in the area of customization, especially in how they socialize their tools."

"In our case, we ultimately did not end up using Fivetran because we were able to do custom connects at a lower cost compared to Fivetran. From a cost perspective, if the number of connectors is lesser, then Fivetran is not the most cost-efficient option."

"The customization could improve because Fivetran gives more thought to people who don't want to manage analytics workflows rather than engineers who want to be able to customize pipelines more thoroughly."

"HVR Software's technical support could be improved. Whenever we log a case, the response that we get from the support is a bit delayed."

"The solution is very expensive. I would like to have a better integration of the solution with Azure."

"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."

More Fivetran cons

Pricing and Cost Advice

"Equalum was reasonably priced. It is not like those million dollar tools, such as Informatica."

"Equalum licensing costs vary, but I won't be able to give information on its fees."

"As soon as you have more than six users, Equalum is lower in cost [than Talend] and if the group gets bigger, it's quite a big delta. If more users want to use it, you don't end up with an increase in licensing costs, so that makes it very easy. And if you need more licenses or more sources, it's a very simple upgrade methodology."

"They have a very simple approach to licensing. They don't get tied up with different types of connectivity to different databases. If you need more connectors or if you need more CPU, you just add on. It's component-based pricing."

"Equalum is rather expensive compared to its competitors. So, you have to make up that cost in time savings, and we usually do that. If we are saving money, it is because we are reducing our development time."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"The pricing model is okay and mid to large companies will not have an issue with it."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"The solution is affordable."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

More Fivetran pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	1
Large Enterprise	4

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	7
Large Enterprise	16

Questions from the Community

Why should I use Equalum instead of LogMiner?

You'd want to use the Equalium Oracle Binary Log Parser because it's just better than the LogMiner. Sure, LogMiner is made by Oracle and probably the team knows some insight to make it efficient th...

Is Equalum compatible with all databases?

I'm using Equalum's data replication software for Oracle because that's the one database it's designed for. While it may sound limiting, when you find out how many solutions it can provide for you ...

Can I use Equalum for free?

No, it's not free but you can benefit from a free trial, though. There's an option to try their platform for a limited amount of time, so that may be useful to help you decide if you want to contin...

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Comparisons

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Product Reports

Equalum

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Overview

Equalum is a fully-managed, end-to-end data integration and real-time data streaming platform, powered by industry-leading change data capture (CDC) tech and modern data transformation capabilities (streaming ETL and ELT). Equalum's enterprise-grade platform features intuitive UI allowing you to build robust, real-time data pipelines in minutes.

Google

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Sample Customers

SIEMENS, GSK, Wal-Mart, T Systems

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

Equalum vs. Fivetran