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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of February 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.9% compared to the previous year. The mindshare of Microsoft Entra ID is 18.4%, down from 29.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID18.4%
AWS Directory Service1.1%
Other80.5%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS Directory Service is secure."
"Two-step authentication is very useful and important."
"The pricing is very good because it is low and there is no management cost."
"The most valuable feature is ease of use."
"We like the fact that it's got such great redundancy."
"We can provide specific access to people based on what they need from our accounts."
"What we appreciate most about AWS Directory Service is the high availability."
"The AD Connector is very good and easy to implement."
"The self-password reset if it's enabled and configured properly, really helps a company be able to reset rather than getting IT involved."
"Having access to Azure Active Directory on the cloud gives us speed and use of the latest technology. The application services are very good, such as GitHub."
"Thanks to the implementation of Microsoft Entra ID, our security team can operate with confidence, as we can go to clients and say that no matter if their credentials get leaked, they still cannot access work data because the device they use must be enrolled within Intune."
"Delegated permissions and federated credentials are valuable features of Entra ID."
"The ability to see and control PCs and mobile devices is the most valuable. I can see where they are and how many we have. I can also see the age and retention of PCs."
"The implementation of device-bound passkeys in Microsoft Authenticator helps with phishing-resistant authentication."
"It's definitely both stable and scalable."
"It's something we have to deal with every day. It is present. If you're in a domain environment, you'll need it to log in. If you work in a Microsoft-centric environment, you can't avoid it."
 

Cons

"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"AWS Directory Service needs to improve processing."
"The AWS Directory Service should be easier to integrate."
"Can be improved by including on-premises access for services through Identity Access Management."
"AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"The solution lacks certain features."
"At first, it was a bit challenging to come up with a workaround that would get authentication to work."
"Many people believe that the Azure Active Directory is overly complicated and antiquated."
"I would like to see Microsoft communicate how they intend to manage legacy applications. Right now, you still have to deploy a hosted domain server (which comes at an extra cost) if you have a legacy application that cannot sync properly with the enterprise applications and the modern applications."
"I rate Microsoft support five out of 10. It's just okay."
"The price has room for improvement."
"Everything should be in one package. There are so many different packages. They need to provide guidance because there are so many features and we don't know how to implement them in our organization."
"The downside of using a single password to access the entire system is that if those credentials are compromised, the hacker will have full access."
"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is reasonable."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"We have a yearly license."
"The solution can be cheaper."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Performing Arts
10%
Government
9%
Manufacturing Company
8%
Financial Services Firm
11%
Computer Software Company
9%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, thi...
What advice do you have for others considering AWS Directory Service?
I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: December 2025.
881,665 professionals have used our research since 2012.