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AWS Directory Service vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
18th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Microsoft Entra ID
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Authentication Systems (1st), Identity Management (IM) (2nd), Access Management (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.7% compared to the previous year. The mindshare of Microsoft Entra ID is 16.1%, down from 28.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID16.1%
AWS Directory Service1.1%
Other82.8%
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

Akram Zaki - PeerSpot reviewer
IT Specialist at FlairsTech
Hybrid directory service has streamlined global server access and supported reliable daily operations
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.
Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"AWS Directory Service is very useful; it is a role-based mechanism, similar to identity management, and it is one of the most useful AWS features."
"The most valuable feature is ease of use."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"It's a pretty good solution in terms of performance with good availability and minimal downtime."
"This solution does what we want to achieve."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"The AD Connector is very good and easy to implement."
"Microsoft Entra ID has provided my company with visibility into everything that is occurring regarding authentications for any application across all apps."
"What I like most about Microsoft Entra ID is how it's the continuation of what was started with Active Directory to the cloud."
"The most valuable feature of the solution is its ability to delegate roles to each individual resource, which is great."
"Azure Active Directory has been very useful for our company, it is not difficult to use."
"Coming from a traditional on-premises Active Directory infrastructure, it is purely a SaaS platform. It is global. It is evergreen. It is always evolving. It is core to the Microsoft Ecosystem."
"The most valuable feature of Entra ID is having a cloud-based identity, similar to Google's single sign-on."
"I saw the benefits of Microsoft Entra ID immediately after I started using it."
"After the move to Azure AD, the security level is high."
 

Cons

"The AWS Directory Service should be easier to integrate."
"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."
"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance. We would like for this limitation to be lifted."
"The group policy can be improved."
"Some of the security protocols are difficult to understand."
"The group policy can be improved."
"Accessing the data needs improvement."
"The solution lacks certain features."
"The problem with this product is that we have limited control, and can't even see where it is running."
"Microsoft needs to add a single setup, so whenever resources join the company or are leaving the company, all of the changes can be made with a single click."
"The solution could be cheaper."
"We did experience downtime tied to Microsoft when there was an issue with Front Door. All external identity platform services were down for more than 8 hours, which was a critical incident from a couple of months back."
"There is no documentation about how Microsoft will scale Azure AD for customers. It only mentions that it will scale out if you have a lot of requests but does not mention how in detail."
"We previously used Microsoft's technical support, which was excellent; they were very responsive. Now, we use a CSP, and their support is lacking, so I rate them five out of ten."
"It would be good to have more clarity around licensing."
"The documentation could be better."
 

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is reasonable."
"Azure Active Directory is more expensive than Google, but the capabilities they provide are superior."
"The pricing is good; it's not cheap but very reasonable."
"I would advise implementing the solution to VIPs and admins; it's affordable, effective, and efficient. I would say training staff on properly using the tool is also essential."
"The pricing for Azure Active Directory is affordable; I would rate the cost a six out of ten."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"I think we're on the E3 — I think it was about 35 dollars per user."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
11%
Performing Arts
10%
Government
10%
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise5
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, thi...
What advice do you have for others considering AWS Directory Service?
I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
 

Also Known As

AWS Managed Microsoft AD
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about AWS Directory Service vs. Microsoft Entra ID and other solutions. Updated: April 2026.
893,438 professionals have used our research since 2012.