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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
16th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
5th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (4th)
 

Mindshare comparison

As of June 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.5%, down from 2.3% compared to the previous year. The mindshare of Omada Identity is 2.9%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

MassimilianoCollavo - PeerSpot reviewer
Integrates well with other tools, particularly through single sign-on
I've been working with AWS Directory Service as part of a broader solution for moving our infrastructure to a hybrid cloud model. Initially, the goal was to replicate our on-premises server to the cloud and then eventually shut down the on-premises server entirely. My work with AWS Directory Service is focused on migrating to the cloud and finding a suitable document management system that allows for online editing, document sharing, and workflow management. I rate it an eight out of ten.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Provides good performance and availability."
"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"The most valuable feature is ease of use."
"We like the fact that it's got such great redundancy."
"The support is very good. I would rate the technical support as a nine out of ten."
"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"Two-step authentication is very useful and important."
"When we started with identity and access management, we cleaned up and skipped 500 accounts. Therefore, there are a lot of people who are still in our system. Using this tool, we have cleaned up a lot of accounts for ourselves as well as our partners and suppliers. So, we can manage everything now."
"The key benefit of Omada Identity is maintaining complete control."
"The support for the validity of the resources is valuable. The tool allows resource assignments within a validity period so that the managers do not have to remember to revoke the access once the work is done."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"The administrative features and SoD are valuable."
"Support-wise, working with Omada has been good. We have very good direct interactions and fast responses."
"It scales in terms of numbers and types of identities. It can govern the on-premise applications as well as the cloud applications. So, it can manage hybrid environments with all types of identities and various load amounts."
 

Cons

"AWS could improve the number of regions. Azure has passed them. The ned more consistency, as far as the Northeast is concerned."
"The solution lacks certain features."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration. If AWS Active Directory Service provided additional domain controller functionalities, like other on-premises Active Directory, it would be very helpful."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"The AWS Directory Service should be easier to integrate."
"AWS Directory Service needs to improve processing."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"Can be improved by including on-premises access for services through Identity Access Management."
"If I had to name one thing, it would be the user interface (UI)."
"I would like more training. As someone who is new to this world, I don't feel that the courses Omada provides are good enough. They should also improve the documentation. It is difficult to learn how to use the solution by yourself"
"There is room for improvement in Omada's integration capabilities, particularly in streamlining complex integrations and enhancing programming logic for better rule management."
"The user interface should have a more flexible design, where you can change it to your requirement."
"The architecture of the entire system should also be less complex. The way they process the data is complex."
"Documentation can be improved. I have already filed a few suggestions to make documentation more clear and more representative of reality."
"The user interface could be improved. The interface between Omada and the user is mainly text-based."
"The current reporting tools in Omada are limited, but we expect significant improvements in the new version."
 

Pricing and Cost Advice

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"We pay an annual subscription fee."
"The pricing is reasonable."
"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"Omada isn't cheap or expensive. The licensing model is flexible. I've only had limited interactions with the Omada sales team, but they were positive. They don't sell the customers more licenses than they need. It's important to accurately forecast future usage. For example, we have many licenses that we don't use because we don't have the identities yet. We pay extra, which isn't good."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"It is licensed per managed user per year."
"Omada Identity is competitively priced and delivers good value for our money."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"The pricing is okay."
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Healthcare Company
12%
Financial Services Firm
10%
Government
7%
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.