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AWS Directory Service vs Omada Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 2, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Directory Service
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
16th
Average Rating
8.6
Reviews Sentiment
7.3
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Omada Identity
Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (3rd)
 

Mindshare comparison

As of August 2025, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.6%, down from 2.0% compared to the previous year. The mindshare of Omada Identity is 2.8%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity and Access Management as a Service (IDaaS) (IAMaaS)
 

Featured Reviews

MassimilianoCollavo - PeerSpot reviewer
Integrates well with other tools, particularly through single sign-on
I've been working with AWS Directory Service as part of a broader solution for moving our infrastructure to a hybrid cloud model. Initially, the goal was to replicate our on-premises server to the cloud and then eventually shut down the on-premises server entirely. My work with AWS Directory Service is focused on migrating to the cloud and finding a suitable document management system that allows for online editing, document sharing, and workflow management. I rate it an eight out of ten.
Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution integrates well with other tools, particularly through single sign-on, allowing users to connect to various applications using just one password, including email."
"We can provide specific access to people based on what they need from our accounts."
"AWS handles everything on the backend requiring minimal legwork from our team. We only require a dedicated database administrator while depending on Amazon for RDS."
"The support is very good. I would rate the technical support as a nine out of ten."
"AWS Directory Service is secure."
"The most valuable feature of AWS Directory Service is cost-cutting features."
"The AD Connector is very good and easy to implement."
"Two-step authentication is very useful and important."
"We used to have a problem where an employee's access wasn't terminated when they left the company. Now, we have much better visibility into and control over who has access."
"The most valuable aspect of the product is that it is Microsoft-based and it supports all Microsoft technology."
"Omada Identity Suite has a very powerful workflow engine. It is used for requesting access for approval to everything that's around Access Management and for re-certification purposes."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."
"The most relevant feature is Omada's reporting engine. Omada never 'forgets' and archives every process. All steps an admin, user, or manager has executed, are recorded in Omada."
"The most valuable feature of Omada is its API connectivity, which allows seamless integration with various services like SAP, GRC, and Microsoft licenses."
"It scales in terms of numbers and types of identities. It can govern the on-premise applications as well as the cloud applications. So, it can manage hybrid environments with all types of identities and various load amounts."
 

Cons

"The AWS Directory Service should be easier to integrate."
"To get CloudWatch to monitor your memory and storage, you have to do some configuration within your server, which sometimes results in errors."
"Some of the security protocols are difficult to understand."
"Accessing the data needs improvement."
"The group policy can be improved."
"I would like to see better integration with other business solutions."
"Currently, there is no option to integrate our on-premises Cisco AWS Directory Service, requiring some manual configuration."
"Can be improved by including on-premises access for services through Identity Access Management."
"They need to improve the cost for small companies."
"When the re-certification process is launched that makes Omada very slow. There are performance issues in the current version."
"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an end-user experience perspective, it significantly lacks."
"There's a challenge with handling large amounts of data in this system."
"The Omada Identity SaaS version doesn't provide all the features Omada Identity on-premise provides."
"The architecture of the entire system should also be less complex. The way they process the data is complex."
"When you do a recalculation of an identity, it's hard to understand what was incorrect before you started the recalculation, and which values are actually updated... all you see are all the new fields that are provisioned, instead of seeing only the fields that are changed."
"Omada could communicate better with us about the product roadmap. We haven't gotten any updates about it. The user interface is often a bit difficult to understand. It isn't optimized for small screens, so it doesn't display all of the information clearly, so users need to scroll a lot."
 

Pricing and Cost Advice

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."
"We pay an annual subscription fee."
"The pricing is reasonable."
"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."
"The pricing is okay."
"Omada Identity offers a reasonable price point, but it will increase as we transition to the cloud."
"Omada is expensive."
"Omada Identity is very reasonably and competitively priced."
"It is licensed per managed user per year."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"From an on-prem point of view, the cost is quite transparent and reasonable. The direct cost is primarily for licenses and maintenance on licenses."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Healthcare Company
10%
Manufacturing Company
9%
Financial Services Firm
9%
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Directory Service?
The most valuable feature of AWS Directory Service is cost-cutting features.
What is your experience regarding pricing and costs for AWS Directory Service?
The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.
What needs improvement with AWS Directory Service?
Accessing the data needs improvement. Additionally, integration and compatibility with other AWS ( /products/amazon-aws-reviews ) services, network open LDAP, support for on-premise and cloud envir...
What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an...
 

Also Known As

AWS Managed Microsoft AD
Omada Identity Suite, Omada Identity Cloud
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: July 2025.
864,574 professionals have used our research since 2012.