AWS Directory Service vs Omada Identity comparison

Amazon Web Services (AWS) and Omada are both solutions in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category. Amazon Web Services (AWS) is ranked #19 with an average rating of 8.3, while Omada is ranked #4 with an average rating of 8.1. Amazon Web Services (AWS) holds a 1.1% mindshare in IAMS, compared to Omada’s 2.6% mindshare. Additionally, 93% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 90% of Omada users who would recommend it.

AWS Directory Service

Read 16 AWS Directory Service reviews

903 Views
858 Comparison Views

93% willing to recommend

Omada Identity

Read 54 Omada Identity reviews

5,368 Views
2,523 Comparison Views

90% willing to recommend

AWS Directory Service

Omada Identity

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 2, 2024

Omada Identity and AWS Directory Service compete in the identity management and governance category. Based on feature richness, Omada Identity appears to have the upper hand with its extensive governance capabilities, although AWS Directory Service offers superior ease of integration within AWS environments.

Features: Omada Identity excels with extensive governance capabilities, allowing easy process customization through configuration rather than development. It efficiently automates user lifecycle management, including provisioning and reconciliation, simplifying management across systems. AWS Directory Service offers robust security, seamless integration within AWS, and cost-effective, high-availability solutions.

Room for Improvement: Omada Identity needs a more modern and flexible user interface, faster recertification processes, and additional out-of-the-box connectors. AWS Directory Service could improve with more streamlined processing, easier integration, and enhancements to certain security protocols.

Ease of Deployment and Customer Service: Omada Identity provides versatile deployment options across on-premises and cloud environments but receives mixed reviews for its customer service. AWS Directory Service is praised for its strong public cloud deployment and integration with AWS but would benefit from more personalized support for complex configurations.

Pricing and ROI: Omada Identity is considered costly yet valuable due to its comprehensive governance and reduced maintenance expenses. AWS Directory Service offers straightforward monthly pricing with no hidden fees, supported by cost calculators for budgeting. Both solutions have potential for positive ROI, with Omada offering longer-term benefits in complex environments.

To learn more, read our detailed AWS Directory Service vs. Omada Identity Report (Updated: March 2026).

Buyer's Guide

AWS Directory Service vs. Omada Identity

March 2026

Download the complete report

Helped 885,264 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Directory Service

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

19th

Average Rating

8.6

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Omada Identity

Ranking in Identity and Access Management as a Service (IDaaS) (IAMaaS)

4th

Average Rating

8.0

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

User Provisioning Software (4th), Identity Management (IM) (4th), Customer Identity and Access Management (CIAM) (6th), Identity Governance Administration (IGA) (3rd)

Mindshare comparison

As of March 2026, in the Identity and Access Management as a Service (IDaaS) (IAMaaS) category, the mindshare of AWS Directory Service is 1.1%, down from 1.9% compared to the previous year. The mindshare of Omada Identity is 2.6%, down from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Identity and Access Management as a Service (IDaaS) (IAMaaS) Mindshare Distribution
Product	Mindshare (%)
Omada Identity	2.6%
AWS Directory Service	1.1%
Other	96.3%

Identity and Access Management as a Service (IDaaS) (IAMaaS)

Featured Reviews

Akram Zaki

IT Specialist at FlairsTech

Hybrid directory service has streamlined global server access and supported reliable daily operations

Some features in AWS Directory Service are not automated and are not scriptable, so they require manual work. In today's world where everything is pretty much automated and scriptable using AI, this is a downside. The price is another concern. AWS is really expensive. They provide an awesome service in general, but it's still expensive, very expensive. AD Connector is an application which connects my own Active Directory to AWS Directory Service or AWS infrastructure. There is a bit of latency which is bound by the AD Connector availability. If the AD Connector is having issues, there is a bit of latency, but in general, it's way better than Microsoft Azure. Still, it could be better. The migration was a bit challenging and required intensive planning and migration time. That is always a hassle. No matter which cloud environment you're moving into, the migration is sensitive because you're generally moving from on-premise to a cloud environment, so there is downtime and there are unexpected issues and errors. It needs very careful planning before doing the migration itself. AWS Directory Service is lacking a few things which could be better. Single sign-on federation is missing. SCIM provisioning is not available. In my company, we use other services for SSO federation, SCIM provisioning, and authentication because of these gaps. I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in to each application. Single sign-on would log in the user to their account and from there they can open all their applications without requiring a login each time. One of the other cons in AWS is that directories cannot span multiple regions because it's a region-bound architecture. This requires several directories for multi-region deployment. This is the case on my end because my company has several branches all over the world, so it requires several deployments.

Read full review

Lars Henrik Jensen

Lead Cyber Security Architect at Ernst & Young

Faced deployment delays and daily errors but have streamlined access reviews and improved termination processes

The deployment of Omada Identity is complex; the product is not brilliantly documented, and it lacks the same level of documentation that could be found for systems such as SailPoint or Saviynt, making it harder to find material or help online, particularly with Omada Cloud. The system performance of Omada Identity is inconsistent; we've been analyzing this issue together with Omada, but we haven't been able to resolve whether the problem lies on their side or my client's side, which causes long response times and long run times in Omada sometimes. Omada Identity does not help deploy IGA within 12 weeks; the time frame for applying the rapid deployment solution was much longer than expected, and I am unsure if it is built on best practices across all systems. When we receive an error or system message from Omada Identity, it's very hard to decode what it means; we have had serious issues in daily imports that we can't explain, indicating a need for improved stability. The comprehensiveness of out-of-the-box connectors that Omada provides differs; the connectors for Microsoft and Salesforce are good, but for SAP, they are basically non-existent.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is the security of my customers and my customers' customers."

"AWS is very helpful and very useful for the infrastructure because that's how you can manage your Microsoft Office 365 user accounts with AWS-managed Microsoft Active Directory Services."

"The most valuable feature is that because it's all in the cloud, you don't need to manage the infrastructure."

"I like the manageability. Activate Connect makes it easier to assign information and to manage the resources in the network."

"The AD Connector is very good and easy to implement."

"It's a pretty good solution in terms of performance with good availability and minimal downtime."

"This is a managed directory service (by AWS) that offers a hands-free solution for our team as we are not required to hire or train people to manage Active Directory features and high availability backups, there is no security patching required on an operating system level or Active Directory malware attack, and we are able to easily integrate other AWS services."

"AWS is cost-friendly, support-friendly, and its system is 99.99% reliable."

More AWS Directory Service pros

"When we find a customer that has the set of requirements that Omada is a really good fit for, we can get them up and running pretty quickly, without their having to spend a ton of money, and without their having to spend a ton of their internal IT resource time."

"I'm not using Omada, but the interface is easy to use and gives you a solid overview of your identities."

"The most valuable feature is the automatic provisioning and reconciliation of things like the Active Directory groups and memberships."

"For me, the best feature of Omada Identity is its web interface because it's really easy for users to understand."

"The customer success and support teams have been crucial."

"Our customers have benefited from Omada Identity automating the certification process."

"We are able to onboard new user accounts much faster by automating the process and standardizing our operations globally, and we also see a lot of cost savings and benefits because of automation and standardization, which decreases the work for admins while boosting user productivity."

"Omada has made a huge difference because we have the security and we have the optimization of the identities."

More Omada Identity pros

Cons

"I would like to see better integration with other business solutions."

"The solution lacks certain features."

"The AWS Directory Service should be easier to integrate."

"AWS Directory Service needs to improve processing."

"The group policy can be improved."

"Some of the security protocols are difficult to understand."

"Our only complaint is that you cannot integrate your Exchange server. Or, if you are planning to install an Exchange server on your Amazon EC2 instance, then you need to configure Active Directory on EC2 instance."

"We had a problem with the schema uploading and setting up the directory when we are migrating our users from on-premises to cloud infrastructure."

More AWS Directory Service cons

"Its flexibility is both a good thing and a bad thing. Because it is very flexible, it also becomes too complex."

"Right now, I don't feel that I have any influence on the features that they are delivering to us."

"If I had to name one thing, it would be the user interface (UI)."

"I chose a rating of eight out of ten for Omada Identity mainly due to the single sign-on functionality being the only aspect I feel could be better."

"The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user experience. From a technical perspective, it is a very good product, but from an end-user experience perspective, it significantly lacks."

"Omada Identity is definitely not better than both Saviynt or SailPoint, so we are struggling and having issues with everything."

"The reporting on the warehouse data and the import process both have room for improvement."

"Omada Identity has two main issues that need to be solved or improved the most. One is its setup or installation process because it's complex and cumbersome."

More Omada Identity cons

Pricing and Cost Advice

"We pay an annual subscription fee."

"The pricing is reasonable."

"AWS' pricing is fair, and costs can be cut if you look carefully at when you're using it."

"The pricing depends because with AWS there are two types of directory objects: 30,000 and 500,000. It varies. AWS provides the pricing calculators so we can get an estimate from there as per the company requirement of how many users and objects that we need to create. So we can go to that portal, put in the data, and get the quotation. There are no extra licensing fees. It's all included."

"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."

"There were a lot of administrator, partner, and supplier accounts for people who were no longer working for us but still in the system. So, we reduced the number of users no longer with the company, which saved us some money on licensing."

"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."

"While Omada Identity carries a premium price tag, it proves to be cost-effective."

"The pricing is okay."

"Being Dutch, I can only say that it is extremely expensive, but all software products are expensive. If you have 38,000 users, then even one dollar or one euro per person would amount to a significant amount of money. Because of the high number of users, anything gets expensive very fast here."

"The initial total cost of ownership to implement Omada Identity is not small. The TCO for the implementation is as high as any other solution. However, the cost of maintaining the solution is at par or lower than competitors, including adding more features or maintaining the system after the initial deployment or installation to make sure that they are available for users to use or extending the functionalities of those activities. Those maintenance costs are lower than other vendors, but the initial cost of getting the system installed is still high."

"It's a fair price for the on-premises system. Compared with what we had before, it's much cheaper and we get all the modules in one. We tried to go with the cloud, but it was far too expensive."

More Omada Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Identity and Access Management as a Service (IDaaS) (IAMaaS) solutions are best for your needs.

See recommendations

885,264 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

12%

Performing Arts

10%

Government

10%

Manufacturing Company

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	4
Large Enterprise	44

Questions from the Community

What is your experience regarding pricing and costs for AWS Directory Service?

The pricing is very good because it is low and there is no management cost. You do not need to hire any system administrator to manage your Active Directory.

See all answers

What needs improvement with AWS Directory Service?

See all answers

What advice do you have for others considering AWS Directory Service?

I would like AWS Directory Service to enroll a multi-factor authentication method. I would like to have an SSO federation where users, if we're hosting applications in AWS, would not need to log in...

See all answers

What do you like most about Omada Identity Cloud?

As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs.

See all answers

What is your experience regarding pricing and costs for Omada Identity Cloud?

My experience with pricing, setup cost, and licensing is that I think they are the same as all the competitors. It would be great if they gave more insight into the real costs because that is typic...

See all answers

What needs improvement with Omada Identity Cloud?

Omada Identity can always be improved. It has an ideas portal for customers and partners. Since we are a partner, we have been providing them with positive insights on improvements. I would love to...

See all answers

Comparisons

Microsoft Entra ID vs AWS Directory Service

Compared 33% of the time

Okta Platform vs AWS Directory Service

Compared 22% of the time

Microsoft Entra External ID vs AWS Directory Service

Compared 11% of the time

Google Cloud Identity vs AWS Directory Service

Compared 11% of the time

SailPoint Identity Security Cloud vs AWS Directory Service

Compared 10% of the time

More AWS Directory Service Competitors

SailPoint Identity Security Cloud vs Omada Identity

Compared 20% of the time

Saviynt Identity Cloud vs Omada Identity

Compared 14% of the time

Microsoft Entra ID vs Omada Identity

Compared 7% of the time

Okta Platform vs Omada Identity

Compared 5% of the time

One Identity Manager vs Omada Identity

Compared 4% of the time

More Omada Identity Competitors

Product Reports

Buyer's Guide

AWS Directory Service

March 2026

Download AWS Directory Service product report

Buyer's Guide

Omada Identity

March 2026

Download Omada Identity product report

Also Known As

AWS Managed Microsoft AD

Omada Identity Suite, Omada Identity Cloud

Overview

AWS Directory Service lets you run Microsoft Active Directory (AD) as a managed service. AWS Directory Service for Microsoft Active Directory, also referred to as AWS Managed Microsoft AD, is powered by Windows Server 2012 R2. When you select and launch this directory type, it is created as a highly available pair of domain controllers connected to your virtual private cloud (VPC). The domain controllers run in different Availability Zones in a region of your choice. Host monitoring and recovery, data replication, snapshots, and software updates are automatically configured and managed for you.

Amazon Web Services (AWS)

Omada Identity is an identity governance and administration (IGA) solution designed to help organizations manage and secure digital identities and access across their IT environments. It focuses on enhancing security, compliance, and efficiency by automating identity management processes.

Omada Identity offers a robust set of features that streamline identity lifecycle management, access governance, and compliance reporting. It integrates with a wide range of IT systems, applications, and data sources, providing a centralized platform for managing user identities and access rights. The solution enables organizations to enforce security policies, ensure regulatory compliance, and reduce the risk of unauthorized access.

What are the critical features of Omada Identity?

Identity Lifecycle Management: Automates the process of creating, updating, and deactivating user identities throughout their lifecycle.
Access Governance: Ensures that users have appropriate access rights, enabling continuous monitoring and recertification of access.
Compliance Reporting: Provides comprehensive reporting capabilities to demonstrate compliance with regulatory requirements.
Role-Based Access Control (RBAC): Simplifies the assignment and management of access rights based on user roles within the organization.
Self-Service Access Requests: Empowers users to request access to resources through a user-friendly portal, reducing administrative burden.
Integration Capabilities: Seamlessly integrates with various systems, applications, and data sources for unified identity and access management.

What benefits or ROI items should users look for in the reviews when evaluating Omada Identity?

Improved Security: By ensuring that only authorized users have access to sensitive information, Omada Identity enhances overall security posture.
Regulatory Compliance: Helps organizations meet compliance requirements by providing detailed audit trails and reporting features.
Operational Efficiency: Automates routine identity management tasks, reducing manual effort and freeing up IT resources for strategic initiatives.
User Productivity: Streamlines access management processes, enabling users to quickly obtain the resources they need to perform their jobs.
Reduced Risk: Minimizes the risk of data breaches and insider threats by enforcing strict access controls and continuous monitoring.

Omada Identity is widely adopted across various industries, including healthcare, finance, and manufacturing. In healthcare, it helps protect patient data and comply with regulations like HIPAA. In finance, it ensures compliance with SOX and other financial regulations. In manufacturing, it secures access to sensitive production data and intellectual property.

Pricing and licensing for Omada Identity are typically based on the number of users and the specific features required. Customer support is available through various channels, including online resources, support tickets, and professional services for implementation and customization.

In summary, Omada Identity is a comprehensive IGA solution that enhances security, compliance, and efficiency in managing digital identities and access.

Omada

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing

Buyer's Guide

AWS Directory Service vs. Omada Identity

March 2026

Free Report: AWS Directory Service vs. Omada Identity

Find out what your peers are saying about AWS Directory Service vs. Omada Identity and other solutions. Updated: March 2026.

DOWNLOAD NOW

885,264 professionals have used our research since 2012.

See our AWS Directory Service vs. Omada Identity report.

See our list of best Identity and Access Management as a Service (IDaaS) (IAMaaS) vendors.

We monitor all Identity and Access Management as a Service (IDaaS) (IAMaaS) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.