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Amplitude pros and cons

Vendor: Amplitude
4.3 out of 5
Badge Ranked 1

Pros & Cons summary

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Prominent pros & cons

PROS

Users appreciate Amplitude's ability to facilitate deep dives into product usage and customer segmentation analysis.
Amplitude enables the creation of various charts for data visualization and allows users to access real-time data, enhancing decision-making efficiency.
Cohort analysis, defining key events, and handling user properties are well-supported by Amplitude, contributing to its ease of use.
The platform has delivered substantial returns on investment by improving campaign targeting and personalization accuracy significantly.
Amplitude acts as a central hub for data, ensuring all organizational members, regardless of their technical expertise, can engage with and interpret data effectively.

CONS

Setting up reports in Amplitude was challenging for newer users.
Tagging issues have been observed with Amplitude in rare scenarios.
The visualization of properties and real-time analytics can be improved.
The free features in Amplitude Analytics need enhancement.
Amplitude could be improved by being cheaper and by enhancing data retention capabilities.
 

Amplitude Pros review quotes

LeslieTaylor - PeerSpot reviewer
Consultant at Pyramid Consulting
Mar 11, 2024
I loved using Amplitude because it allowed me to dive deep into product usage and analyze different customer segments.
Suraj Chandak - PeerSpot reviewer
Technology Associate at Western Union
Jun 17, 2024
We can create charts and bar charts for visualization purposes and check real-time data with the solution.
Shivendra Pratap Singh - PeerSpot reviewer
Senior Software Engineer at Zeta
Jun 19, 2024
Other areas like cohort analysis, defining key events, and user properties were also well-suited for Amplitude. It is an easy tool to use.
Learn what your peers think about Amplitude. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,425 professionals have used our research since 2012.
DP
Sr Tech Lead - Digital Analytics at a tech services company with 1,001-5,000 employees
Nov 28, 2024
Amplitude offers flexibility in real-time data analysis, allowing users to make immediate decisions.
Chinmay Chinmay - PeerSpot reviewer
Data Science Engineer at BebopBee, Inc.
Nov 20, 2025
Amplitude is a perfect product that will always fulfill all the data-related needs that your company has, and I would suggest anyone to go for it.
FS
Data Analyst & Data Protection Officer at WeSalute
Nov 21, 2025
Amplitude has provided almost instant value to our dev team when they are deploying new trackable events and seeing how those events line up before they go out to production.
reviewer2780613 - PeerSpot reviewer
CEO at a tech vendor with 10,001+ employees
Nov 24, 2025
Amplitude has positively impacted my organization as it allows us to make decisions based on data and iterate faster.
Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Nov 25, 2025
Having accessible data which can be easily customized and manipulated by even business stakeholders with less technical knowledge is one of the best things.
reviewer2782884 - PeerSpot reviewer
Senior data engineer at a financial services firm with 10,001+ employees
Nov 26, 2025
Amplitude has provided a return on investment, helping us improve campaign targeting and raising personalization accuracy by almost twenty-five percent, while saving us a lot of time since I can see the analysis as quickly as possible in the dashboard, resulting in significant time and money saved.
Nataliia Burmei - PeerSpot reviewer
Ambassador at a pharma/biotech company with 10,001+ employees
Nov 28, 2025
Amplitude has impacted my organization positively in a huge way, as everyone uses it to gain insights into user behavior before implementing new features, which leads to massive positive change, data-driven development, lots of learning, and encouragement to use Amplitude in daily work for everyone in the company, not just analysts.
 

Amplitude Cons review quotes

LeslieTaylor - PeerSpot reviewer
Consultant at Pyramid Consulting
Mar 11, 2024
Setting up reports in Amplitude was challenging for me as a newer user.
Suraj Chandak - PeerSpot reviewer
Technology Associate at Western Union
Jun 17, 2024
We have seen tagging issues with Amplitude in rare scenarios, which can be improved.
Shivendra Pratap Singh - PeerSpot reviewer
Senior Software Engineer at Zeta
Jun 19, 2024
The visualization of the properties can also be enhanced. Basically, the visualization could be better, and the real-time analytics can be enhanced.
Learn what your peers think about Amplitude. Get advice and tips from experienced pros sharing their opinions. Updated: December 2025.
879,425 professionals have used our research since 2012.
DP
Sr Tech Lead - Digital Analytics at a tech services company with 1,001-5,000 employees
Nov 28, 2024
The free features in Amplitude Analytics need enhancement.
Chinmay Chinmay - PeerSpot reviewer
Data Science Engineer at BebopBee, Inc.
Nov 20, 2025
Amplitude is almost perfect, but there are some charts I cannot create due to the large data structure.
FS
Data Analyst & Data Protection Officer at WeSalute
Nov 21, 2025
We attempted to use their screen recording and session recording capabilities as a replacement for a previous vendor, and we found that the functionality they offered did not stack up to the previous vendor.
reviewer2780613 - PeerSpot reviewer
CEO at a tech vendor with 10,001+ employees
Nov 24, 2025
Amplitude could be improved by being cheaper.
Saurav Bhattacharjee - PeerSpot reviewer
Senior Business Analyst at Arcteryx
Nov 25, 2025
I think areas for Amplitude's improvement include data retention. The maximum data I have worked with, the clickstream data on Amplitude, is two years, whereas we rely on Tableau for historical data of at least two years.
reviewer2782884 - PeerSpot reviewer
Senior data engineer at a financial services firm with 10,001+ employees
Nov 26, 2025
I give it a nine because it is close to a perfect ten for me, but it is only useful in one layer of the project, not the other, which the tool is supposed to do.
Nataliia Burmei - PeerSpot reviewer
Ambassador at a pharma/biotech company with 10,001+ employees
Nov 28, 2025
I choose nine because, lately, when I was using it, the more people wanted to improve, the more complex things got—not in a good way, but confusing.