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Amazon QuickSight vs Tableau Enterprise vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
3.8
Amazon QuickSight offers cost-effective analytics with savings and efficiency, featuring security and affordability over Tableau for organizations.
Sentiment score
6.9
Tableau Enterprise provides rapid ROI through efficient report generation, cost savings, and streamlined operations with minimal integration challenges.
Sentiment score
4.7
Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Senior Data Consultant at a government with 11-50 employees
Tableau is saving me time, money, and resources, which I would rate as ten.
Founder at Mindclick Consulting
The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.
Associate Data Analyst at Monocept
After incorporating Zoho Analytics, now all our decisions come from its reviews.
Pricing Analyst at Transcend
Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.
Zoho Analyst BI Consultant at The Digital Monkeys
 

Customer Service

Sentiment score
5.7
Amazon QuickSight's customer service receives mixed reviews, with ratings varying based on user experience and type of support arrangement.
Sentiment score
6.1
Tableau Enterprise support is praised for expertise and responsiveness, with premium options and community resources highly rated by users.
Sentiment score
5.4
Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.
I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.
Engineer at Hubtel
I would say at the moment, so far, good in the sense of Amazon's technical support.
General Manager Information Systems at a manufacturing company with 10,001+ employees
They provide quick email and phone responses and have Thai-speaking personnel.
Senior Data Consultant at a government with 11-50 employees
There should be consistent standards for all users.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The technical support for Tableau is quite good.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The support team doesn't have full awareness of the system capabilities.
Senior people and systems analyst at B_labs & Mylo
Zoho support provides assistance through live chat to guide us.
Senior Zoho Developer at a cloud solution provider with self employed
If you need help with any issue you face, you can directly call them.
Senior Software Engineer at Transasia Bio-Medicals Ltd.
 

Scalability Issues

Sentiment score
5.8
Amazon QuickSight is scalable and adaptable, though performance may decrease with extremely large datasets and high user counts.
Sentiment score
6.7
Tableau Enterprise offers strong scalability and improved performance with recent updates, despite potential cost and complexity challenges.
Sentiment score
6.3
Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
Senior Data Consultant at a government with 11-50 employees
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Practice Head BI at Nous Infosystems
Tableau is easy to scale.
Community Director at PeerSpot
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
Pricing Analyst at Transcend
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
Lead Software Engineer at Nexo Solutions Ltd
Zoho Analytics is scalable.
Data Analyst at Mobolution
 

Stability Issues

Sentiment score
6.5
Amazon QuickSight offers reliable stability, positive performance reviews, and effective data reconciliation despite some minor technical issues.
Sentiment score
7.3
Tableau Enterprise is stable and reliable, with minor challenges tied to dataset size, server, or network factors.
Sentiment score
7.2
Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.
The application hangs after continuous use due to the buildup of cache.
Community Director at PeerSpot
I rate the stability a five or six because Tableau updates very often with new versions or patches.
Senior Data Consultant at a government with 11-50 employees
A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.
Data Analyst at Mobolution
The stability and reliability of Zoho Analytics have been good over time.
Lead Software Engineer at Nexo Solutions Ltd
The stability and reliability of the product is crucial for optimal performance.
Software Developer at Cloud Lion
 

Room For Improvement

Amazon QuickSight struggles with feature limitations, integration issues, high costs, and lacks user-friendliness compared to competitors.
Tableau Enterprise struggles with performance, integration, and features, with users seeking better analytics, data management, and cost efficiency.
Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.
Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
IT Infrastructure Support Specialist at Olam Agri
For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.
Freelancer at a government with 501-1,000 employees
On the analytics side, we are migrating into Amazon QuickSight. One of the products is already migrating, and the rest is in the pipeline.
General Manager Information Systems at a manufacturing company with 10,001+ employees
We cannot send the entire Excel file reports via email within Tableau.
Project Manager, Site at LTI - Larsen & Toubro Infotech
The product owner should enhance its benefits or clarify its role.
Senior Data Consultant at a government with 11-50 employees
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Group Finance Head Of Investment Bank Product Control at a financial services firm with 10,001+ employees
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Lead Software Engineer at Nexo Solutions Ltd
While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.
Data Analyst at Mobolution
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
Senior Zoho Developer at a cloud solution provider with self employed
 

Setup Cost

Amazon QuickSight provides cost-effective, flexible pricing, ideal for AWS users, with pay-as-you-go and integration benefits but room for cost cuts.
Tableau Enterprise is pricier but valued for functionality, offering flexible licensing and discounts for larger purchases.
Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.
It is not expensive, but it is also not cheap.
Senior Solutions Architect at a media company with 10,001+ employees
Power BI as a much cheaper alternative.
Practice Head BI at Nous Infosystems
A license for 150 users costs around $17,000 USD per year.
Community Director at PeerSpot
Looker is known to be quite expensive.
Associate Technical Architect at a computer software company with 1,001-5,000 employees
The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.
Data Analyst at Mobolution
The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.
Senior Product Analyst at Bureau
 

Valuable Features

Amazon QuickSight provides user-friendly, cloud-native data visualization with AWS integration, supporting diverse data sources and machine learning features efficiently.
Tableau Enterprise simplifies data visualization and integration, enhancing decision-making and collaboration with secure, intuitive tools for organizations.
Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
Senior Solutions Architect at a media company with 10,001+ employees
You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.
Freelancer at a government with 501-1,000 employees
Interactive dashboards do help with data analysis.
General Manager Information Systems at a manufacturing company with 10,001+ employees
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Senior Data Consultant at a government with 11-50 employees
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
solution architect at a energy/utilities company with 10,001+ employees
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Practice Head BI at Nous Infosystems
The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.
Data Analyst at Mobolution
The best feature is that in the same tool, we can use SQL and business intelligence capabilities.
Associate Data Analyst at Monocept
Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.
Business Analyst at a tech consulting company with 51-200 employees
 

Mindshare comparison

As of June 2026, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 3.2%, down from 6.6% compared to the previous year. The mindshare of Tableau Enterprise is 5.8%, down from 16.4% compared to the previous year. The mindshare of Zoho Analytics is 1.3%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise5.8%
Amazon QuickSight3.2%
Zoho Analytics1.3%
Other89.7%
BI (Business Intelligence) Tools
 

Featured Reviews

SN
IT Infrastructure Support Specialist at Olam Agri
Can always access reports through intuitive dashboards that support diverse data connections
I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
Swetha Dhanasekar - PeerSpot reviewer
Senior GenAI Engineer at a tech vendor with 10,001+ employees
Centralized dashboards have transformed workforce trend analysis and speed up decisions
Tableau Enterprise helps us to consolidate the data and visualize daily and weekly trends in a clear and centralized dashboard, offering powerful features such as interactive dashboards, real-time data refreshing, advanced visual analytics, role-based access control, secure data, and seamless interaction with multiple data sources and automated reports. This will help us to analyze trends and collaborate across teams and scale analytics across the organization. These features help my team specifically by centralizing all employees' data in one place. This helps us reduce manual tracking and gives us real-time visibility into work from home versus office trends. The interactive dashboards allow quick decision-making, and the automated refresh time saves us a lot, while role-based access ensures data is shared securely with the right stakeholders. Tableau Enterprise has had a strong positive impact on our organization by improving data visibility, speeding up decision-making, and managing reports efficiently. The team can now access and track trends more effectively, and collaboration has improved using interactive dashboards. Overall, it has enhanced effectiveness and fostered a data-driven culture across the organization. The specific outcomes showing this positive impact include speeding up decision-making, which is the biggest impact because it saves us more time. Reporting time actually reduces sequentially since the dashboards refresh automatically. Data security is stronger, and data accuracy has improved, thanks to a centralized data source. Decision-making is also much faster since leaders can view real-time impacts instead of waiting for manual entry.
VR
Data Analyst at Mobolution
Has supported trend analysis and forecasting but needs major fixes in customization and reliability
There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
12%
Computer Software Company
8%
Government
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
8%
Construction Company
6%
Construction Company
16%
Financial Services Firm
9%
Computer Software Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise10
Large Enterprise16
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise185
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise4
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
What needs improvement with Amazon QuickSight?
I don't want to hypothetically say about the effectiveness of Amazon QuickSight in terms of machine learning, so I ne...
What is your primary use case for Amazon QuickSight?
We do partner with Amazon, and we use Amazon QuickSight for some of the projects. We have a global environment and so...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What is your experience regarding pricing and costs for Zoho Analytics?
Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is...
What needs improvement with Zoho Analytics?
For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insi...
What is your primary use case for Zoho Analytics?
We are using an HRMS tool, Zoho People. We use automations for our people's convenience. We use automations in Zoho P...
 

Also Known As

QuickSight
Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: May 2026.
899,283 professionals have used our research since 2012.