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Amazon QuickSight vs Tableau Enterprise vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.4
Amazon QuickSight provides competitive pricing, significant time savings, and value, though ROI varies based on usage effectiveness.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
Sentiment score
5.1
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
 

Customer Service

Sentiment score
5.8
Amazon QuickSight's support experiences vary, with helpful Enterprise Support, useful documentation, but inconsistent general assistance based on issues.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
Sentiment score
5.7
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
6.2
Amazon QuickSight offers scalability for various organizations but faces mixed reviews regarding performance with large datasets.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Sentiment score
6.1
Zoho Analytics efficiently manages large data volumes, serving diverse users and organizations, though license upgrades may be necessary.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
 

Stability Issues

Sentiment score
6.7
Amazon QuickSight is stable and reliable, with occasional issues quickly resolved, but lacks maturity compared to Tableau and Power BI.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
Sentiment score
7.2
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
The stability and reliability of Zoho Analytics have been good over time.
Zoho Analytics is very stable.
Regarding stability, it's actually working correctly.
 

Room For Improvement

QuickSight users seek improved features like data integration, visualizations, machine learning, user design, cost efficiency, and documentation.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
In my opinion, the API feature from Zoho Analytics needs significant improvement, as it's quite hard to connect with Google Sheets or other websites.
 

Setup Cost

Amazon QuickSight offers cost-effective, flexible pricing, ideal for AWS users, with potential savings through pay-as-you-go options.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
It is not expensive, but it is also not cheap.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Amazon QuickSight offers seamless AWS integration, ease of use, cost efficiency, fast visualizations, and advanced analytics features for diverse needs.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me.
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 4.9%, down from 8.7% compared to the previous year. The mindshare of Tableau Enterprise is 11.0%, down from 20.0% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise11.0%
Amazon QuickSight4.9%
Zoho Analytics0.8%
Other83.3%
BI (Business Intelligence) Tools
 

Featured Reviews

Mohd Farhan - PeerSpot reviewer
Has seamless data filtering and visualization for client satisfaction
One area for improvement is the cost, as it's a bit expensive. The caching mechanism also charges too much if I need to cache any data. Sometimes it takes time to display data, suggesting a need for enhancement in data visualization speed. Additionally, the role-level security is challenging to implement, and it could be improved to allow access control per department more easily.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
report
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
10%
Government
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
Computer Software Company
11%
Insurance Company
9%
Non Profit
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise9
Large Enterprise14
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

What do you like most about Amazon QuickSight?
The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.
What is your experience regarding pricing and costs for Amazon QuickSight?
Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this co...
What needs improvement with Amazon QuickSight?
Because I didn't use Amazon QuickSight extensively, I don't think I would be in the best position to recommend improv...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so prov...
 

Also Known As

QuickSight
Tableau Desktop, Tableau Server, Tableau Online
Zoho Reports
 

Overview

 

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
867,497 professionals have used our research since 2012.