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Amazon Connect vs Sendbird comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
5.1
Amazon Connect offers cost efficiency, global connectivity, and high user satisfaction, making it ideal for businesses with existing CRM systems.
Sentiment score
1.0
Sendbird improved ROI by streamlining communication, enhancing engagement, increasing user retention, reducing costs, and boosting customer satisfaction.
It is one of the three most valuable contact center applications available nowadays.
Voice Engineer at Softtek
 

Customer Service

Sentiment score
6.2
Amazon Connect support is efficient yet varies in response times, with mixed ratings from seven to nine out of ten.
Sentiment score
6.0
The Sendbird support team is friendly and responsive, but struggles with technical issues; users prefer using documentation.
Globally, there are not enough engineers with sufficient experience with Amazon Connect.
Voice Engineer at Softtek
If you need a limitation raising, within five days, you can consistently get that support.
DevOps engineer at Mission Labs
The support is not 100% providing the solutions we need or helping us.
Solution Architect at Rutotech
 

Scalability Issues

Sentiment score
6.7
Amazon Connect provides seamless scalability for diverse global operations, efficiently handling high traffic and fluctuating demand for cost savings.
Sentiment score
6.3
Sendbird efficiently manages high-traffic, supports scalability, minimizes documentation reliance, and reliably handles thousands of users despite occasional SDK issues.
This is a serverless service, so it will automatically scale to any number of calls that you need or require.
Cloud specialist at Outplex
Since it operates within AWS, all the applications can be scaled easily.
Voice Engineer at Softtek
Amazon Connect is scalable and supports both small and high-volume contact centers with consistent performance.
Director AWS at NeuraFlash India Pvt Ltd
The scalability is quite effective.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Stability Issues

Sentiment score
7.4
Amazon Connect is praised for its strong stability, reliable uptime, and robust infrastructure, ensuring minimal disruptions and seamless performance.
Sentiment score
6.0
Sendbird is largely stable with minor issues like URL thumbnails and read receipts, earning user ratings of 7-8/10.
Regarding the stability of Amazon Connect, in my case, the stability is 100%.
Voice Engineer at Softtek
There have been no outages experienced so far.
Director AWS at NeuraFlash India Pvt Ltd
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex and makes the customer service solution more efficient.
Solution Architect at Rutotech
Sendbird works well overall, the stability is sometimes affected by chat lists being randomly ordered rather than in chronological order.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Room For Improvement

Amazon Connect users seek better pricing, integrations, scalability, reporting, security, call quality, and expanded features for improved service.
Sendbird faces challenges with SDK delay, high costs, integration issues, and support, needing feature enhancements and better documentation.
Importing data from non-native Amazon Connect channels into workforce management.
Director AWS at NeuraFlash India Pvt Ltd
The cost of the product is somewhat expensive.
Voice Engineer at Softtek
There is little information and support about Amazon Connect.
Cloud specialist at Outplex
The documentation for integrating with the Flutter framework is lacking detailed information.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Setup Cost

Amazon Connect's pay-as-you-go model is cost-effective and flexible, though costs vary with usage, integrations, and geographic location.
Enterprise users find Sendbird expensive, with high starting prices and costly customization, affecting switching and trial decisions.
Rated four out of ten in terms of expense.
Director AWS at NeuraFlash India Pvt Ltd
In general, I would say that Amazon Connect is expensive, as it is above average.
Solution Architect at Rutotech
The subscription cost is quite high, which prevents us from subscribing before the project completion and user testing.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Valuable Features

Amazon Connect simplifies contact center management with integration, AI, omnichannel support, customizable features, and accessible operations.
Sendbird provides scalable, real-time chat features with intuitive API management, supporting large groups and including statuses and reactions.
The Connect Lens feature most improves contact center efficiency by providing insights into customer journeys, behavior, and sentiment scores, allowing for areas of improvement to be identified and addressed.
Director AWS at NeuraFlash India Pvt Ltd
Amazon Connect has positively impacted our organization because we used to have manual processing to gather more information and then create the summary, which takes time for our customers, but now it's a plug-in solution.
Solutions Architect at a financial services firm with 11-50 employees
The stability of the application and the services of Amazon Connect is very good, especially when it integrates with Lex, making the customer service solution more efficient.
Solution Architect at Rutotech
Features similar to WhatsApp, such as online and offline statuses, message reactions, and replies, add significant value.
Junior Software Developer at Weavers Web Solutions Private Limited
 

Categories and Ranking

Amazon Connect
Ranking in AI Customer Experience Personalization
1st
Ranking in AI Customer Support
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
25
Ranking in other categories
Contact Center Platforms (1st), Contact Center as a Service (CCaaS) (1st)
Sendbird
Ranking in AI Customer Experience Personalization
2nd
Ranking in AI Customer Support
2nd
Average Rating
8.2
Reviews Sentiment
5.7
Number of Reviews
7
Ranking in other categories
Help Desk Software (12th), Enterprise Social Software (6th)
 

Mindshare comparison

As of March 2026, in the AI Customer Experience Personalization category, the mindshare of Amazon Connect is 3.2%, down from 4.6% compared to the previous year. The mindshare of Sendbird is 3.2%. It is calculated based on PeerSpot user engagement data.
AI Customer Experience Personalization Mindshare Distribution
ProductMindshare (%)
Amazon Connect3.2%
Sendbird3.2%
Other93.6%
AI Customer Experience Personalization
 

Featured Reviews

SM
Voice Engineer at Softtek
Enables seamless integration with leading customer support platforms and offers reliable and scalable communication solutions
The feature I find best about Amazon Connect, which is currently on trend, is the artificial intelligence. It helps us maintain continuity with the client. For instance, if a client calls for a ticket and calls again after three days, we can keep the same ticket or request to provide follow-up with the same agent or person. That is a valuable feature. Another important capability I discovered is that, from a technical perspective, you can select the caller ID in such a way that if one of your direct numbers fails, you can select another one to proceed with the calls. The system is not dependent on one calling number.
Pranay Koley - PeerSpot reviewer
Junior Software Developer at Weavers Web Solutions Private Limited
Facilitates user communication with rich features
In our company, we are using Sendbird for building a chat feature within our salon application.  I am using the Flutter framework to implement the chat feature, which facilitates communication between users and businesses, specifically salon shops There are many useful features with Sendbird. I…
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Insurance Company
8%
Manufacturing Company
8%
Construction Company
19%
Healthcare Company
11%
Media Company
7%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise4
Large Enterprise14
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
 

Questions from the Community

Which is better - Genesys Cloud or Amazon Connect?
Our organization ran comparison tests to determine whether the Genesys Cloud or Amazon Connect contact center management software was the better fit for us. We decided to go with Genesys Cloud. Ge...
What do you like most about Amazon Connect?
Amazon Connect is really simple, straightforward, and very flexible.
What is your experience regarding pricing and costs for Amazon Connect?
Most of my customers are not going with the pay-as-you-go pricing model, as they prefer yearly contracts or three-year contracts. They reserve it. So not all the services we used are pay-as-you-go;...
What is your experience regarding pricing and costs for Sendbird?
Testing Sendbird is challenging due to the trial limitations of only one hundred users. The subscription cost is quite high, which prevents us from subscribing before the project completion and use...
What needs improvement with Sendbird?
The documentation for integrating with the Flutter framework is lacking detailed information. Initially, I struggled to connect users and manage tokens for active and offline sessions, which caused...
What is your primary use case for Sendbird?
In our company, we are using Sendbird for building a chat feature within our salon application. I am using the Flutter framework to implement the chat feature, which facilitates communication betwe...
 

Also Known As

AWS Connect
Sendbird Calls, Sendbird Desk
 

Overview

 

Sample Customers

Capital One, Intuit, Adobe, Siemens, LegalZoom, DXC technology, Rackspace, Bellhop, American Preparatory Academy, The University of Texas at Dallas, University of Auckland, Origin Energy, and others.
Information Not Available
Find out what your peers are saying about Amazon Connect vs. Sendbird and other solutions. Updated: February 2026.
885,311 professionals have used our research since 2012.