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ADP Workforce Now vs Gusto comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ADP Workforce Now
Ranking in Benefits Administration
7th
Ranking in Talent Management
16th
Average Rating
7.6
Reviews Sentiment
7.5
Number of Reviews
12
Ranking in other categories
Cloud HCM (11th), HR Analytics Software (5th)
Gusto
Ranking in Benefits Administration
10th
Ranking in Talent Management
13th
Average Rating
7.6
Reviews Sentiment
6.8
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Benefits Administration category, the mindshare of ADP Workforce Now is 3.1%, up from 3.0% compared to the previous year. The mindshare of Gusto is 1.6%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Benefits Administration Market Share Distribution
ProductMarket Share (%)
ADP Workforce Now3.1%
Gusto1.6%
Other95.3%
Benefits Administration
 

Featured Reviews

Vineeth John - PeerSpot reviewer
Director, People & Culture at a agriculture with 201-500 employees
Custom reporting tool with field grabber, easy modules for recruitment and provides numerous options for integration
The complexity is the key challenge with a tool like ADP because it has all the bells and whistles and all the key features you can possibly think of. If it isn't there, there's always a third-party vendor you can integrate that way. But the only issue is that because it's complex, there needs to be some sort of system, at least on the back end, for the admins to understand what leads to what. We expect AI to improve multiple things with HR processes. The most obvious and common one would be the self-service function for employees, like a chatbot to help with FAQs. We are also building an AI tool that can possibly help managers make better talent management decisions. This tool will pull from the performance management tool, the talent profile, and the reports that we generally have to score employees across all different dimensions.
PS
Founder at SelectSoftware Reviews
Provides time-saving solutions for small business payrolls
I would say, relative to another payroll solution, running payroll with Gusto probably costs half the price and saves us 5 to 10 hours a month. I would say Gusto is a really good payroll solution for small businesses. Running payroll with Gusto costs half the price and saves us 5 to 10 hours a month. My company does not have a business relationship with this vendor other than being a customer. I was not offered a gift card or incentive for this review. I rated Gusto 9 out of 10 because of some customer support issues that kept it from being a 10.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features are the reporting and benefits piece."
"It is a scalable solution."
"The most interesting feature for me on ADP is the custom reporting tool. It's got something called a field grabber, which makes it so much easier to generate your own custom reports simply by pulling tabs from any feature."
"In my day-to-day work, attendance tracking would be most important. That's because I have a really diverse group of employees, and I have a subset of younger folks who are struggling with their attendance. So, that's the thing that I'm most involved with currently."
"The most valuable feature to me is performance management because we just started using that."
"The platform is on a private cloud that is fully secure with no way for hacker penetration."
"The way that ADP helped us improve our organization is by making the payroll process clean and efficient because if you make a mistake there, you're in big trouble."
"I like the payroll part. We also use documents and forms whenever we hire, such as a new hire form for each state, and we like that as well."
"I appreciated the templates that they offered for new hires and onboarding."
"Gusto is a really good payroll solution for small businesses."
 

Cons

"The report functionality is not as good as competitive products."
"The complexity is the key challenge with a tool like ADP ."
"I would like to see the payroll side improved and there are a few kinks that need to be worked out."
"The ease of developing and creating reports could definitely use some improvement."
"When I'm not working with the implementation team and I'm just talking to customer service or something, they're just not a lot of help. They don't understand how it works. They'll tell you to do something that I know would affect something else. So, it's less about the software and more about just training their folks to a higher level."
"Its benefits portal could be user-friendly."
"Their enrollment e-signature, enrollment forms, and other documents need a lot of work. Once we fill in the information, we cannot go back and change any of that. It's a time-taking process. If there is any mistake in the document and if we need to go and change a specific field in the form, it's not possible. We have to redo the entire form."
"My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past."
"In the beginning, their support was top-notch. And then around the beginning of 2022, and end of 2021, their support tanked. We used to get responses in the beginning within one to two business days, and towards the end, we were getting responses in one to two business weeks."
 

Pricing and Cost Advice

"The solution is expensive and everyone complains about the price."
"I know some of what we're currently paying. Most customers would say it's too high, but I don't have a comparison to know that."
"The pricing is expensive and I would say it is below average for the value it provides based on the high cost."
"It is expensive."
"I give the pricing a seven out of ten."
"The solution is expensive."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
8%
Computer Software Company
7%
Healthcare Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise3
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ADP Workforce Now?
The licensing is on the pricer side, given that there aren't a lot of other tools out there that are applicable, we just decided to go ahead with ADP anyway. I would definitely recommend ADP to oth...
What needs improvement with ADP Workforce Now?
The complexity is the key challenge with a tool like ADP because it has all the bells and whistles and all the key features you can possibly think of. If it isn't there, there's always a third-part...
What advice do you have for others considering ADP Workforce Now?
Overall, I would rate the solution an eight out of ten. It's got a lot of features. The reason I'm not giving it a full score is largely due to the complexity and the customer service.
What needs improvement with Gusto?
I wish Gusto's customer support was better for improvements. My experience with Gusto's customer support sometimes shows they're not responsive, and they have definitely made mistakes in the past.
What advice do you have for others considering Gusto?
I would say, relative to another payroll solution, running payroll with Gusto probably costs half the price and saves us 5 to 10 hours a month. I would say Gusto is a really good payroll solution f...
What is your primary use case for Gusto?
Our main use case for Gusto is for payroll, and we pay our US employees through it. Gusto helps with our payroll process because we use it for tax filings and benefits.
 

Comparisons

 

Also Known As

No data available
ZenPayroll
 

Overview

 

Sample Customers

Lawrence and Schiller, The Children's Center, The Kansas City Royals
Farmgirl Flowers, Bevel, Pooch Pals, ALL MAVEN
Find out what your peers are saying about ADP Workforce Now vs. Gusto and other solutions. Updated: December 2025.
879,672 professionals have used our research since 2012.