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Adobe Web Experience Management vs Teradata comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Web Experience Manage...
Ranking in Customer Experience Management
12th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Teradata
Ranking in Customer Experience Management
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
83
Ranking in other categories
Backup and Recovery (15th), Data Integration (15th), Relational Databases Tools (6th), Data Warehouse (3rd), BI (Business Intelligence) Tools (8th), Marketing Management (5th), Cloud Data Warehouse (3rd), Database Management Systems (DBMS) (3rd)
 

Mindshare comparison

As of January 2026, in the Customer Experience Management category, the mindshare of Adobe Web Experience Management is 2.1%, down from 2.4% compared to the previous year. The mindshare of Teradata is 1.8%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management Market Share Distribution
ProductMarket Share (%)
Teradata1.8%
Adobe Web Experience Management2.1%
Other96.1%
Customer Experience Management
 

Featured Reviews

Syed Hasan - PeerSpot reviewer
Specialist Leader at Deloitte
It has a lot of features, and it is very easy to learn, use, integrate, and manage
It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately. They can increase the number of components in terms of combinations. For example, if I take an image and a text component, currently, Adobe gives you just an image and text component. It should provide multiple versions, such as image, text, and video. That's because, on most of the sites, clients always come up with this combination. They want to have a video. They want to have an image, and they want to have some text. There could be options to have any of the following combinations: * The image on the left, the video on the right, and the text at the bottom. * The image on the left, the video on the right, and the text at the top. * The image in the center, the video on top, and the text at the bottom. If they can come up with such permutations and combinations, it will make the work easier. It will help us in putting out the site in a faster way, instead of us having to do the regular development every time. They can come up with some out-of-the-box components to help you drag and drop a video that will be displayed in a particular player. Currently, some of the features are not available, and we have to customize them. They can look into the top video players that are being used by most of the end-users from a location and provide out-of-the-box components. They can look into the features of YouTube, Vimeo, and other top players.
David Durand Velásquez - PeerSpot reviewer
Engineers at a consultancy with 11-50 employees
Delivers consistent performance and enables advanced analytics across complex data environments
Teradata stands out as a solid platform for managing and analyzing large volumes of data. Its architecture allows information to be processed efficiently while maintaining stable performance, even in highly demanding environments. One of its most notable strengths is the ability to run complex queries at high speed, which is essential for organizations that require timely and reliable analytics. Teradata offers a well-integrated ecosystem that supports working with different types of data and enables scalability as organizational needs grow. Its focus on advanced analytics, integration with modern business intelligence tools, and the ability to operate both on-premise and in the cloud make it a versatile solution for data warehousing and large-scale processing. Teradata's stability, technological maturity, and the availability of strong documentation and best practices are noteworthy. I consider Teradata to be a tool with great potential for any organization looking to enhance its analytical capabilities, optimize data processing, and move toward more data-driven decision-making. Teradata stands out as a solid platform for managing a large volume of data in different projects. Its architecture allows information to be processed efficiently while maintaining stable performance, even in high-demanding environments. A well-integrated AI ecosystem that supports working with different types of data and enables scalability as organizational needs grow across different kinds of enterprises or organizations. The focus on advanced analytics integration with modern business intelligence tools is particularly valuable. Teradata combines a powerful parallel process and optimizing SQL engine with a highly scalable architecture allowing businesses to execute complex queries and analytics in real-time. It supports multi-cloud, hybrid, and on-premise environments, giving organizations flexibility to choose the setup that best aligns with their strategy. One of the biggest strengths is the ability to unify disparate data sources and support high concurrency, enabling different teams, such as analytics, operations, BI, and data science, to access consistent, trusted data across the enterprise.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Good content and digital management capabilities."
"The templates and components that come out of the box are very helpful, especially in terms of the content fragments and experience fragments. Every client would like to have some templates and components, and they would like to cut down the effort of having to create every component that's customized. So, they try to use them out of the box. Other than that, the user roles and permissions workflows, third-party integrations, and system integration are the features that are very important."
"It has a solid set of tools and consulting services."
"I like writing preformance queries for preprocessing on AWS Cloud."
"It is a solid database a lot of different tools to move data."
"Teradata offers great features; it is fast, faster compared to the previous applications that I used, and the scalability is good."
"Teradata can be easily used in ETL mode transformations, so there is no need for expensive and inconvenient ETL tools"
"Their extensive experience in data warehousing, the platform's performance, and their strong reputation in the market are the most valuable."
"The most valuable feature of Teradata is security. It runs on Unix and Linux platforms which provide better security."
"We did performance testing. We had a set of real life MicroStrategy reports. Our conditions were: Not allowed to redesign data model, not allowed to rewrite the queries, all queries should be generated by MicroStrategy, no aggregates. Teradata appeared to be way faster than a similarly configured (in terms of hardware) Oracle server."
 

Cons

"It would be better if it also supports some styling. Currently, whenever we have to do design for a particular client according to their brand strategy, it takes a good amount of effort. Adobe never focuses on this area. They say that you design your pages, templates, etc. If they can define common components or a common section of the style sheet so that if you want to have a button by default, you can go and just mention the specifications, such as the color code, and those specifications are automatically followed across the whole site or multiple sites according to the brand strategy. Such functionality will be helpful because currently, it takes a lot of effort to manage them separately."
"Unable to handle very large video files."
"Query language and its functionality are rather limited, compared to Oracle or even SQL Server. However, it is possible to perform any kind of logic in it (though some workarounds may be required)."
"Teradata is an old data warehouse, and they're not improving in terms of new, innovative features."
"My experience with pricing, setup cost, and licensing indicates that while it was not part of my work, I found Teradata to be somewhat costlier when considering other options."
"It's primarily designed for big projects and therefore, the pricing is pretty high. It's not suitable for smaller companies."
"The cloud is the new challenge and the new opportunity."
"GUI of administrative tools is really outdated."
"Teradata's UI could be more user-friendly."
"If I want to implement an upgrade, I'd like to see how it will be different. Ideally, Data Lab should help me test production items and also do future things. Future releases should be downloadable and testable in Data Lab."
 

Pricing and Cost Advice

"It's definitely an expensive solution, but it comes with a lot of features and scalability. As compared to other content management systems that we have in the market, AEM is the costliest one. There is no hidden or additional fee."
"Make sure you have the in-house skills to design and support the solution, as relying on external sources is extremely costly and tends to lock you into specific platforms, tools, and paradigms."
"I am using the free version of Teradata."
"Teradata's licensing is on the expensive side."
"​I would advise others to look into migration and setup as a fixed price and incorporate a SaaS option for other Teradata services​."
"The tool costs about 30,000 euros a month, while Azure Synapse SQL only costs 10,000."
"The product cost is high for what the client gets. There may be more cost-effective solutions for small and medium-sized organizations."
"The cost is substantial, totaling around $1.2 million, solely dedicated to upgrading the hardware."
"The price of Teradata is on the higher side, and I think that it where they lose out on some of their business."
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Comparison Review

it_user232068 - PeerSpot reviewer
Senior Data Architect at a pharma/biotech company with 1,001-5,000 employees
Aug 5, 2015
Netezza vs. Teradata
Original published at https://www.linkedin.com/pulse/should-i-choose-net Two leading Massively Parallel Processing (MPP) architectures for Data Warehousing (DW) are IBM PureData System for Analytics (formerly Netezza) and Teradata. I thought talking about the similarities and differences…
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
23%
Manufacturing Company
8%
Computer Software Company
8%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business28
Midsize Enterprise13
Large Enterprise52
 

Questions from the Community

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Comparing Teradata and Oracle Database, which product do you think is better and why?
I have spoken to my colleagues about this comparison and in our collective opinion, the reason why some people may declare Teradata better than Oracle is the pricing. Both solutions are quite simi...
Which companies use Teradata and who is it most suitable for?
Before my organization implemented this solution, we researched which big brands were using Teradata, so we knew if it would be compatible with our field. According to the product's site, the comp...
Is Teradata a difficult solution to work with?
Teradata is not a difficult product to work with, especially since they offer you technical support at all levels if you just ask. There are some features that may cause difficulties - for example,...
 

Also Known As

No data available
IntelliFlex, Aster Data Map Reduce, , QueryGrid, Customer Interaction Manager, Digital Marketing Center, Data Mover, Data Stream Architecture, Teradata Vantage Enterprise (DIY)
 

Overview

 

Sample Customers

Rundfunk Berlin-Brandenburg, University of Georgia, The University of Auckland, Dalhousie University, KfW Bankengruppe, IG Group, National Australia Bank, Investec, New Mexico Department of Transportation (NMDOT), Swiss Federal Railways (SBB), Singapore Tourism Board, European Southern Observatory (ESO)
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Find out what your peers are saying about Adobe Web Experience Management vs. Teradata and other solutions. Updated: December 2025.
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