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Adobe Experience Manager vs Drupal vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.8%, down from 12.3% compared to the previous year. The mindshare of Drupal is 5.9%, down from 6.6% compared to the previous year. The mindshare of WordPress Business-Enterprise is 13.3%, down from 15.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
WordPress Business-Enterprise13.3%
Adobe Experience Manager10.8%
Drupal5.9%
Other70.0%
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
it_user982032 - PeerSpot reviewer
A good product that helps me to manage complex digital solutions
My advice to others would be that Drupal is not only a CMS, you need to learn the Drupal fundamentals before to start the project. Drupal is a handy tool whenever you work on a digital infrastructure broad project and not only a simple website. So if you have a big project, you can use Drupal. But if you have a small website, like a blog or simple website, my advice would be not to use Drupal, because Drupal is too complex and the cost to maintain the platform can be too high, related to the value of your website, for example. If you have a website with a big product catalog, for example, in many languages and in many countries in the world, then Drupal is good. But if you have a simple website, like a portfolio or five page-website, you can use many other technologies that'd be simple to maintain and implement. On a scale from one to 10, I will rate Drupal an eight. In the next release, I would like to see basic page buttons and better integration with the analytics platform. A drag and drop function to create simple pages will also be handy. For example, if a customer wants to create a landing page, it should be easy for him or her to do so. I would also like to see better translation management.
RICARDO FILIPO - PeerSpot reviewer
Very customizable, and forms the base for most websites on the Internet
I work in the community, and I'm part of a team making the core of WordPress. We are responsible for creating how WordPress will change in the next version. The main point is concurrency. For example, we have Squarespace, Wix, and a lot of other frameworks with the same features and functionalities. All those frameworks are going to a completely no-code experience. Anyone can then have a website. You're just dragging, dropping, and writing texts very easily. It's like using Facebook. WordPress comes from a node way. There was a time when the webmaster needed to code in HTML, PHP, or some language to have a website. It has changed over time, but we still have some old things inside the backend of WordPress. We are currently removing all those old things. Day by day, WordPress will be easier to use and more user-friendly. WordPress needs to improve its usability. That way, it will be easier to create websites, e-commerce, CRM, platforms for education, or anything else. It would be good if WordPress improved its AI. For example, if you have a blog, the blog will be auto-writing. I'm working on this, and we have some solutions. Another feature should be the identification of users. It's related to AI. For example, if you go to a website like Facebook or another social network, it's possible to learn everything about you if you go to that place. WordPress has something like that, but it's not so deep. I am personally working on that feature. Anyone coming to a WordPress website will be identified. It's tricky because we have a kind of privacy to follow, so we need to balance both things.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"It is easy to learn. You don't need to be an advanced Java developer."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."
"The integration of customer behavior and website setup is impressive."
"Easy to work with the solution."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"The feature I find most valuable is that Drupal is a framework and not only a CMS."
"We use a part of the solution called Acquia. The personalization portion of this is the most valuable aspect fo the solution."
"You can build websites on it very quickly."
"It is good for big projects."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
"We use WordPress on two different websites and it solves all of our website issues."
"The themes are useful. They change the look and feel of a website with just one click."
"There are so many free plugins"
"The most valuable feature of the solution stems from the fact that it is quite easy to use."
"It is easy to edit content using WordPress."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
 

Cons

"Programming model could be improved, it's a monolithic solution."
"The licenses are very expensive."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"Many people complain about the price as it's one of the most expensive tools."
"Adobe Experience Manager's pricing could be improved."
"A little bit of background knowledge of coding and website structure is required."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"It is a little bit simplified."
"I think the support needs to improve, as well as the integration with tracking and analytics systems."
"Digital experience features like target, segmentation, and campaign management have a long way to go."
"The user experience in designing layouts should be much easier or much more helpful."
"In WordPress, the user onboarding process is an area with complexities...there is no step-by-step explanation provided."
"I would like to see a new UI."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"A user may feel intimidated the first time he or she sees it."
"The system should be more informative."
"WordPress sites do require quite a bit of maintenance: Constant updates to both WordPress and all the various plugins that it requires."
"I would like to see the addition of social media integration features in WordPress."
"The backend development process needs improvement."
 

Pricing and Cost Advice

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's really costly."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"I would like to see better pricing."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"WordPress is a free solution."
"I paid to have a WordPress site for two years and didn't just have a free one."
"It is an open-source platform. It doesn't need any license."
"WordPress is an open-source product, meaning it is available for free."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
"It provides a high ROI."
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Comparison Review

it_user8925 - PeerSpot reviewer
Aug 23, 2013
Jive vs Sharepoint vs Drupal Commons
At Mediacurrent we often get requests to compare Drupal to other platforms used for intranet sites and social business platforms (like https://dev.twitter.com/ for example). This is often referred to as “Social Business Software”, which has grown in popularity in recent years. I decided to do a…
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
13%
Manufacturing Company
8%
Retailer
7%
Government
17%
Manufacturing Company
13%
Financial Services Firm
11%
Computer Software Company
9%
Computer Software Company
11%
University
10%
Manufacturing Company
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise14
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise13
Large Enterprise11
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise1
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my wo...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workf...
Ask a question
Earn 20 points
What do you like most about WordPress?
The best feature of WordPress is its flexibility.
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive...
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
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Overview

 

Sample Customers

Metra
BMJ, The Economist, New Republic, SpaceX, Lush, Danone, Tesla Motors, Peugeot, Stanford Law, Harvard, Oxford University, MIT Media Lab, The Beatles, MTV UK, The Weather Channel, NBC, BBC, grammy.com, Mus_e du Louvre, Whitehouse.gov, London.gov.uk, Gouvernment.fr, New Zealand Government, The Prince of Wales, British Council, NYC Metropolitan Transport Authority, Gatwick Obviously
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Microsoft, Wordpress, Adobe and others in Web Content Management. Updated: August 2025.
867,676 professionals have used our research since 2012.