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Adobe Experience Manager vs Drupal vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of November 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.0%, down from 11.4% compared to the previous year. The mindshare of Drupal is 5.9%, down from 6.3% compared to the previous year. The mindshare of WordPress Business-Enterprise is 11.7%, down from 15.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager10.0%
WordPress Business-Enterprise11.7%
Drupal5.9%
Other72.4%
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
it_user982032 - PeerSpot reviewer
A good product that helps me to manage complex digital solutions
My advice to others would be that Drupal is not only a CMS, you need to learn the Drupal fundamentals before to start the project. Drupal is a handy tool whenever you work on a digital infrastructure broad project and not only a simple website. So if you have a big project, you can use Drupal. But if you have a small website, like a blog or simple website, my advice would be not to use Drupal, because Drupal is too complex and the cost to maintain the platform can be too high, related to the value of your website, for example. If you have a website with a big product catalog, for example, in many languages and in many countries in the world, then Drupal is good. But if you have a simple website, like a portfolio or five page-website, you can use many other technologies that'd be simple to maintain and implement. On a scale from one to 10, I will rate Drupal an eight. In the next release, I would like to see basic page buttons and better integration with the analytics platform. A drag and drop function to create simple pages will also be handy. For example, if a customer wants to create a landing page, it should be easy for him or her to do so. I would also like to see better translation management.
Irfani Silviana - PeerSpot reviewer
A versatile platform for web development that has helped me cater to a diverse range of clients
I appreciate the flexibility of WordPress, particularly its filter and action hooks, which allow for the development of additional features. We can build our own plugins into this. We can be creative while following our clients' requirements. For example, I recently built a custom plugin where the client wanted extra functionalities about membership, special profile pages, and a subscription system. And WordPress has helped a lot, thanks to its flexibility. I could use current plugins on the market and then modify them with my own plugin and collaborate with other existing plugins. So, WordPress has reduced a lot of work for me as a developer. With WordPress, I can achieve the functionality that I want. I don't have to do everything from scratch because a few solutions exist in the market, and I can enhance that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"The best feature is the experience fragment; if you want to replicate content across multiple websites with 1,000 or 20,000 pages, this feature helps accomplish it in a fraction of seconds."
"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."
"Easy to work with the solution."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"Adobe Experience Manager is a content management system, and we use it to create and manage a website."
"Adobe Experience Manager is pretty stable."
"The integration of customer behavior and website setup is impressive."
"It is good for big projects."
"The feature I find most valuable is that Drupal is a framework and not only a CMS."
"You can build websites on it very quickly."
"We use a part of the solution called Acquia. The personalization portion of this is the most valuable aspect fo the solution."
"The standout feature is its high degree of customization. Creating user-friendly, easily maintainable websites is a breeze, especially with the convenient admin access."
"Ready-made themes speed the design process; a huge number of quality themes are available from several sources."
"This program has made it possible for our company to advertise all around the country, instead of keeping it local."
"I like how it integrates graphics and words, and more generally, the way people can develop the choices of spaces for different websites."
"Good for rapidly turning around all the elements required for online sales funnels."
"The product provides capabilities to build modern websites and can be used for various aspects of services."
"It is easy to edit content using WordPress."
"It has a vast array of themes which could be applied to make the website visually look more appealing to the target market."
 

Cons

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."
"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."
"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."
"Adobe's technical support is so-so."
"The solution's pricing and stability could be improved."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"Programming model could be improved, it's a monolithic solution."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"Digital experience features like target, segmentation, and campaign management have a long way to go."
"The user experience in designing layouts should be much easier or much more helpful."
"It is a little bit simplified."
"I think the support needs to improve, as well as the integration with tracking and analytics systems."
"One area of improvement is hosting. It should have its file manager regardless of where you host your website."
"In WordPress, the user onboarding process is an area with complexities...there is no step-by-step explanation provided."
"The basic product is becoming less usable by end users for site maintenance post delivery."
"I would recommend dumping the Gutenberg interface, as that is horrible."
"The backend development process needs improvement."
"It could be a little bit easier to use."
"WordPress needs to improve its usability."
"WordPress needs to adapt to new technologies. It also needs to improve scalability. We don't have optimized content and plugins in the tech stack."
 

Pricing and Cost Advice

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"I would like to see better pricing."
"It is an open-source platform. It doesn't need any license."
"Set up cost is nothing. Pricing is free. You need to pay a cost only for the domains, hosting, and to buy themes."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"I paid to have a WordPress site for two years and didn't just have a free one."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
"It provides a high ROI."
"WordPress is a free CMS. Installing WordPress is free, although the domain will cost money."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
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Comparison Review

it_user8925 - PeerSpot reviewer
Aug 23, 2013
Jive vs Sharepoint vs Drupal Commons
At Mediacurrent we often get requests to compare Drupal to other platforms used for intranet sites and social business platforms (like https://dev.twitter.com/ for example). This is often referred to as “Social Business Software”, which has grown in popularity in recent years. I decided to do a…
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Retailer
7%
Government
16%
Manufacturing Company
12%
Financial Services Firm
10%
Computer Software Company
8%
Computer Software Company
11%
University
10%
Manufacturing Company
10%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise13
Large Enterprise11
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise1
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my wo...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workf...
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What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive...
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't...
What is your primary use case for WordPress?
I have built more than 14 projects for my clients using WordPress, which include various websites. I also have two pe...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
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Overview

 

Sample Customers

Metra
BMJ, The Economist, New Republic, SpaceX, Lush, Danone, Tesla Motors, Peugeot, Stanford Law, Harvard, Oxford University, MIT Media Lab, The Beatles, MTV UK, The Weather Channel, NBC, BBC, grammy.com, Mus_e du Louvre, Whitehouse.gov, London.gov.uk, Gouvernment.fr, New Zealand Government, The Prince of Wales, British Council, NYC Metropolitan Transport Authority, Gatwick Obviously
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Microsoft, Adobe, Wordpress and others in Web Content Management. Updated: November 2025.
872,922 professionals have used our research since 2012.