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Adobe Campaign vs Salesforce Marketing Cloud vs Zeta Marketing Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Marketing Management category, the mindshare of Adobe Campaign is 5.7%, up from 3.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 16.5%, up from 15.1% compared to the previous year. The mindshare of Zeta Marketing Platform is 4.5%, up from 1.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud16.5%
Adobe Campaign5.7%
Zeta Marketing Platform4.5%
Other73.3%
Marketing Management
 

Featured Reviews

SM17 - PeerSpot reviewer
Though it is good for the analytics part, it needs to be made less complex for users
The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software. In my company, it did not allow us to expose APIs to do the stuff we require in our company. The aforementioned area can be considered for improvement in the product.
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.
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Top Industries

By visitors reading reviews
Financial Services Firm
23%
Comms Service Provider
8%
Computer Software Company
6%
Healthcare Company
6%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
11%
Healthcare Company
6%
Financial Services Firm
13%
Manufacturing Company
10%
Computer Software Company
7%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise29
No data available
 

Questions from the Community

What do you like most about Adobe Campaign?
Analytics was a good part of Adobe Campaign.
What needs improvement with Adobe Campaign?
The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who k...
What is your primary use case for Adobe Campaign?
We use Adobe Campaign to trigger emails, set reminders, and manage customer data in an omnichannel environment.
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specif...
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Also Known As

Neolane Campaign
ExactTarget
Boomtrain
 

Overview

 

Sample Customers

Euromoney Learning Solutions, Cr_dit Agricole Nord-Est, a Synergie GIE regional bank, Renault, HD Supply, Dior, Mercola.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: September 2025.
872,655 professionals have used our research since 2012.