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Netcore Cloud vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Cloud
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Mobile Marketing and Advertising (6th), Channel Marketing Software (5th), Customer Data Platforms (CDP) (26th)
Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
58
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Netcore Cloud is designed for Customer Data Platforms (CDP) and holds a mindshare of 1.7%, down 14.3% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 12.6% mindshare, up 11.0% since last year.
Customer Data Platforms (CDP)
Social CRM
 

Featured Reviews

FP
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can trigger emails and actions based on their behaviors, which is very beneficial."
"It is easy to use."
"It is a great solution. I like its stability, scalability, and performance."
"Salesforce is constantly evolving and have a good release cycle."
"The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build."
"The user interface is easy to use, especially for my staff who use assistive technology."
"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."
"Email Studio is one of the core parts of Salesforce Marketing Cloud."
"The most valuable features of Salesforce are the automation and the ability to create dashboards which provide a wider picture of what is going on."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"We'd like to see more integrations with third-party products."
"Salesforce could benefit by implementing further integration with more platforms."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"User management could be better."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"It is a license per user."
"The price is expensive."
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Top Industries

By visitors reading reviews
Media Company
22%
Computer Software Company
11%
Comms Service Provider
9%
Financial Services Firm
7%
Educational Organization
36%
Computer Software Company
10%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup. It takes the default language and doesn't accept custom language sp...
 

Also Known As

Netcore Smartech, Smartech
ExactTarget
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Netcore Cloud vs. Salesforce Marketing Cloud and other solutions. Updated: May 2024.
858,435 professionals have used our research since 2012.