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Netcore Cloud vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Netcore Cloud
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Mobile Marketing and Advertising (6th), Channel Marketing Software (6th), Customer Data Platforms (CDP) (33rd)
Salesforce Marketing Cloud
Average Rating
8.4
Reviews Sentiment
7.3
Number of Reviews
59
Ranking in other categories
Social CRM (2nd), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Netcore Cloud is designed for Customer Data Platforms (CDP) and holds a mindshare of 1.7%, down 2.8% compared to last year.
Salesforce Marketing Cloud, on the other hand, focuses on Social CRM, holds 11.9% mindshare, up 11.4% since last year.
Customer Data Platforms (CDP)
Social CRM
 

Featured Reviews

FP
Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers
Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. There is no difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.
Napitch K - PeerSpot reviewer
Integration challenges impact workflow efficiency
The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can trigger emails and actions based on their behaviors, which is very beneficial."
"The solution is user-friendly."
"Salesforce allows for the integration of different data sources."
"Email automation is most valuable."
"You can schedule reports, there's a lot of supporting tools, and you have access to all that information."
"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."
"The most valuable features of Salesforce Marketing Cloud are the ease of use of the basic features."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"Offers many great features and is intuitive."
 

Cons

"Interface and design consistency are my two significant cons for this platform."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"The technicality of the solution can be streamlined."
"The solution can be difficult to set up for non-technical individuals."
"In a future release, adding end-user personalization would be a benefit."
"They could improve the product's data integration functionality for larger companies."
"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
 

Pricing and Cost Advice

"Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
"My company pays to use this solution."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"The solution is a bit expensive."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"Licensing fees are paid on a yearly basis."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
14%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cloud platforms. The issues with integration between different platforms arise bec...
 

Also Known As

Netcore Smartech, Smartech
ExactTarget
 

Overview

 

Sample Customers

Goair, Koovs.com, Oxigen Wallet, SBI MF
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Netcore Cloud vs. Salesforce Marketing Cloud and other solutions. Updated: May 2024.
865,164 professionals have used our research since 2012.