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Ada vs Zendesk comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI Customer Support
8th
Average Rating
7.4
Number of Reviews
3
Ranking in other categories
AI-Powered Chatbots (9th), AI Customer Experience Personalization (16th)
Zendesk
Ranking in AI Customer Support
7th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
68
Ranking in other categories
CRM Customer Engagement Centers (3rd), CRM (9th), Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (11th), Knowledge Management Software (3rd), AI IT Support (5th)
 

Mindshare comparison

As of May 2026, in the AI Customer Support category, the mindshare of Ada is 1.9%, down from 23.6% compared to the previous year. The mindshare of Zendesk is 1.2%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Customer Support Mindshare Distribution
ProductMindshare (%)
Zendesk1.2%
Ada1.9%
Other96.9%
AI Customer Support
 

Featured Reviews

Mihir Raval - PeerSpot reviewer
Senior Software Developer at Plutomen Technology
Strong typing has reduced runtime failures and supports predictable backend operations
The biggest area for improvement in Ada is ecosystem depth. While Ada itself is very solid, the library ecosystem is still thinner compared to Go and Rust, especially for newer cloud-native tooling and integrations, meaning we occasionally have to build wrappers or bindings ourselves, which adds some friction. Documentation and onboarding could be smoother, especially for developers new to Ada coming from modern ecosystems. The core docs are good, but practical examples around debugging, package patterns, and a modern deployment workflow could be more polished. We created some internal starter templates to shorten the ramp-up time, which helped, but better out-of-the-box guidance would make adoption easier.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Ada delivers exactly where we need it: reliability, predictability, and long-term maintainability, and in the right use case, it is exceptionally dependable and pays off over time, making me absolutely willing to use it again for the same class of system."
"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"Ada has positively impacted my organization as I work on the provider directory by re-routing based on patient symptoms to determine which patient should go to which doctor."
"Of the several different help desk ticket systems I have used Zendesk was the easiest to learn and use during a call."
"Put those together for a small or medium-sized company and it's a really powerful tool."
"The product offers very good management. It has a great ability to assign tickets based on content."
"It helps us save costs, time, and energy, and it improves the relationship with my customers."
"I'd say that the integration options that Zendesk offers are the most valuable features to our team."
"One of the most valuable features is the ease of use. If you take the standalone product, it is so easy to use, but if you want a tailor-made Zendesk Guide, you can't do it yourself. However, you can use a template that already exists—they have a lot, and they're very cheap, around 300-400 euros—and use it on all your brands. It's a very easy product to use."
"The JIRA integration has helped tremendously with bug tracking and timely resolution."
"To be honest with you, I thought Zendesk was a very good product."
 

Cons

"Ada can be improved by being able to identify symptoms based on the age, and it needs to have more questionnaire options."
"The biggest area for improvement in Ada is ecosystem depth."
"I would rate this product a 6."
"The licensing model needs to be more customer-friendly."
"Many channel inquiries are not possible to collect into a single interface."
"Zendesk has not positively impacted my organization."
"There are some edge cases where the simplicity of the platform prevented some unusual workflows, but we worked around it without much hassle."
"The support is not on chat often which is quite frustrating if you want immediate answers but they do respond to tickets within 24 hours."
"As Zendesk is an international business and has customers world-wide, it would be nice if it would provide 24/7 support."
"Report generation is still slightly tricky and not very customizable as per my inquiries."
"I would like to see improvement in the "trigger" sections and "macros" as well."
 

Pricing and Cost Advice

Information not available
"From what I hear, Zendesk's pricing is a little expensive."
"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."
"The price is very competitive."
"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."
"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."
"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."
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Top Industries

By visitors reading reviews
Construction Company
17%
Healthcare Company
7%
Educational Organization
6%
Financial Services Firm
6%
Financial Services Firm
8%
Construction Company
8%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise21
Large Enterprise11
 

Questions from the Community

What is your primary use case for Ada?
I have been using Ada for a little over three years now, primarily in backend control systems and a few safety-sensitive services where predictability matters more than raw developer convenience. W...
What advice do you have for others considering Ada?
My advice for others looking into using Ada is to use it where correctness and reliability actually matter, not just because it is technically elegant. Ada shines in systems where downtime, unpredi...
What is your experience regarding pricing and costs for Ada?
For specific outcomes, Ada saves us a significant amount of engineering time, cutting production bug volume by roughly 30%, reducing average debugging time by about 35%, and trimming infrastructure...
What is your experience regarding pricing and costs for Zendesk Support?
From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...
What needs improvement with Zendesk Support?
I wish there was a more easily dynamic tool. Currently, it is quite difficult because not all the tools are labeled. A feature that would be beneficial is if hovering over an icon would tell you wh...
What is your primary use case for Zendesk Support?
I have been using Zendesk for approximately five years now. I use Zendesk for keeping track of emails and customer tickets. Whenever a customer has issues or questions about our product, they email...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Information Not Available
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Ada vs. Zendesk and other solutions. Updated: April 2026.
894,998 professionals have used our research since 2012.