No more typing reviews! Try our Samantha, our new voice AI agent.

Ada vs ServiceNow Virtual Agent comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ada
Ranking in AI-Powered Chatbots
11th
Average Rating
6.0
Number of Reviews
1
Ranking in other categories
AI Customer Experience Personalization (28th), AI Customer Support (5th)
ServiceNow Virtual Agent
Ranking in AI-Powered Chatbots
1st
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the AI-Powered Chatbots category, the mindshare of Ada is 1.7%, down from 2.0% compared to the previous year. The mindshare of ServiceNow Virtual Agent is 5.2%, down from 17.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI-Powered Chatbots Mindshare Distribution
ProductMindshare (%)
ServiceNow Virtual Agent5.2%
Ada1.7%
Other93.1%
AI-Powered Chatbots
 

Featured Reviews

reviewer2783430 - PeerSpot reviewer
Sr. FinOps Engineer at a tech vendor with 51-200 employees
AI workflows have streamlined customer support and still need improvements in technical guidance
Ada serves as an AI customer support agent that drives our back end to help with customer success. I am mostly working on the back end, and the team responsible for setting up Ada handles the specific implementation details Ada offers agentic workflow as its best feature, providing the agent…
KaustubhPartha - PeerSpot reviewer
Business Process Consultant at Advance Solutions
Virtual agent has transformed support workflows and saves employees valuable time every day
The only concern about ServiceNow Virtual Agent is that it helps in the notification, but in most companies, employees do not always work on ServiceNow. There are administrators and end users. What happens with end users is that if your screen is open with the service portal and ServiceNow Virtual Agent on your screen, you do get your notifications. But if you accidentally close the window or the browser and start to work on something else, even if ServiceNow Virtual Agent responds, the notification is not sent to that person. ServiceNow has changed the game by bringing Now Assist and other AI related aspects where they have leveled up on the virtual agent capability. I would say that ServiceNow Virtual Agent as an individual entity can be improved in certain aspects. The biggest improvement needed for ServiceNow Virtual Agent is that it is currently only available on the service portal. If a person logs into ServiceNow and they are a fulfiller, in order to access ServiceNow Virtual Agent, they will have to open their service portal and keep it open until they receive the notifications. If ServiceNow Virtual Agent is available on the classic UI itself, the moment any fulfiller logs into ServiceNow, they do not have to additionally go on to the portal. That would be more helpful and would save some time. ServiceNow in general is doing a good thing across all the modules. I do not have any negative feedback to provide. The whole AI thing that has come after the Xanadu upgrade and then the Zurich upgrade, things are slowly improving and the way ServiceNow is building the build agent and other aspects, I do expect some really interesting and innovative features in the next year from the Australia release.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ada offers agentic workflow as its best feature, providing the agent capability to personalize customer support and making customer success operations easier."
"Virtual Agent frees up resources. When properly populated, it's a great asset because it can provide answers 24/7, and you can operate it with reduced staff. You save money. Over time, you can have it learn to address newer questions as you work with it from a support staff standpoint."
"What's best about ServiceNow Virtual Agent is easy implementation. It's a drag-and-drop process where you can set up a chatbot over the UI. I like that ServiceNow Virtual Agent is a low-code solution. For ServiceNow Virtual Agent integration, you'll only need to write short lines of code, so that's easier. As ServiceNow Virtual Agent is under ServiceNow, it's easy to raise an incident, look for a knowledge base article, etc., so this is another pro of the solution."
"For me, it's very valuable that many of the IT solutions that normally service desk agents provide and that take a lot of their time can be done. For example, password reset normally takes a lot of time for service desk agents, and that is something that can be very easily automated so that they can focus on something that adds more value. Password reset or helping with password reset looks simple, and maybe naive, but it takes a significant amount of time for service desk agents. That is something that helps a lot."
"If you want to decrease the pressure on your service desk team, the best solution is ServiceNow Virtual Agent."
"We had a total reduction of calls to the service desk of around 25% in costs, before we'd even completed the integration, despite that not being our main goal."
"First and foremost, I do not have to focus too much on development, as it is an already ready-made offering that I can use and develop, and the LLM is quite mature and intelligent to provide answers, so the implementation time is also not too high and the results are good."
"The ITSM topics were valuable. They reduced service desk usage and freed agents. They saved 40% to 50% of the time, and the agents were able to do other tasks instead of just replying to customers, replying to their emails, or logging the incidents themselves. That percentage of work was now done directly by end-users who were also happy because they were able to get the query response within seconds instead of waiting in a queue or waiting for an agent to reply."
"Virtual Agent gives us connectivity that can reach out to any middleware."
 

Cons

"I would rate this product a 6."
"Right now, out of the box, ServiceNow Virtual Agent has no natural language conversion. You can't convert from one language to another. If that functionality were available in ServiceNow Virtual Agent, that would make the solution better and easier for users. For example, if a user is typing in Chinese and the service desk staff is using Hindi, there should be a dynamic conversion of the languages, so there'd be good and accurate communication between the end user and the service desk team. The additional feature I'd like ServiceNow Virtual Agent to have in its next release is language conversion because that's where it's lagging. It's one of the most critical features that clients ask for. I'm in a consulting firm, and I'm helping people implement ServiceNow Virtual Agent. As a consultant, people often ask me this question: "How do you remove the language barrier?""
"They can help the developers with ready-made structures or JavaScript structures or topics that can be integrated into the basic package. That would help a lot."
"I am the owner and architect in the company with regard to permissions so everyone goes through me to manage their flows. If I could change the permissions so each department could see its own flows, it would simplify a lot in the process."
"There were occurrences where the machine was not recognizing the topic correctly and not routing the users to the correct topic. It was specifically related to the Spanish language."
"The only concern about ServiceNow Virtual Agent is that it helps in the notification, but in most companies, employees do not always work on ServiceNow."
"Lacks integration with AI search or any enterprise search machine."
"I'm not giving ServiceNow Virtual Agent a higher score, such as eight, nine, or ten, because it's still pretty new and needs to be more mature. I didn't find the AI and machine learning features great, so there's a possibility that your chatbot would only give or show the correct answers sometimes."
"ServiceNow Virtual Agent can definitely be improved. ServiceNow has already deployed Now Assist, which is the higher version of ServiceNow Virtual Agent."
 

Pricing and Cost Advice

Information not available
"ServiceNow Virtual Agent was included in my company's basic ServiceNow package, so when you get a ServiceNow license, you can use ServiceNow Virtual Agent for free."
"Based on what I know, when you purchase ServiceNow ITSM, ServiceNow Virtual Agent comes out of the box with it. You don't have to pay extra for the ServiceNow Virtual Agent license. So, there's no extra cost."
report
Use our free recommendation engine to learn which AI-Powered Chatbots solutions are best for your needs.
885,728 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
20%
University
8%
Performing Arts
6%
Healthcare Company
6%
Manufacturing Company
17%
Computer Software Company
9%
Financial Services Firm
9%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

What is your primary use case for Ada?
Ada serves as an AI customer support agent that drives our back end to help with customer success. I am mostly working on the back end, and the team responsible for setting up Ada handles the speci...
What advice do you have for others considering Ada?
My advice for others looking into using Ada is to go ahead and use it. Ada is deployed in a public cloud, and we use AWS as our cloud provider. I would rate this product a 6.
What is your experience regarding pricing and costs for ServiceNow Virtual Agent?
I do not know the cost breakdown. I am not at the level that deals with the cost of ServiceNow offerings.
What needs improvement with ServiceNow Virtual Agent?
ServiceNow Virtual Agent can definitely be improved. ServiceNow has already deployed Now Assist, which is the higher version of ServiceNow Virtual Agent. Now Assist heavily uses machine learning an...
What is your primary use case for ServiceNow Virtual Agent?
Samples can include situations where a user loses their password and needs to reset it. ServiceNow Virtual Agent can perform this activity. ServiceNow Virtual Agent can help create an automated inc...
 

Comparisons

 

Also Known As

No data available
Virtual Assistant, Passage AI
 

Overview

 

Sample Customers

Information Not Available
MGM,Novant Health
Find out what your peers are saying about ServiceNow, Moveworks, DeepSeek AI and others in AI-Powered Chatbots. Updated: March 2026.
885,728 professionals have used our research since 2012.