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ACT! vs Iterable comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ACT!
Ranking in Marketing Automation
36th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
CRM (57th)
Iterable
Ranking in Marketing Automation
8th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Marketing Automation category, the mindshare of ACT! is 1.1%, up from 0.2% compared to the previous year. The mindshare of Iterable is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Iterable1.1%
ACT!1.1%
Other97.8%
Marketing Automation
 

Featured Reviews

TR
Digital Marketing Manager at Nestle
Marketing team has automated personalized lifecycle emails and now creates more engaging campaigns
The best features Iterable offers are automation and simplicity in use. Iterable is dynamic and allows us to engage customers at all stages of the customer journey. Iterable has allowed our customer communication to be automated. With thousands of customers, the ability to automate email communication has saved our team incredible amounts of time. While Iterable is used largely by our marketing team, we do have individuals who are less tech-savvy with limited coding experience, yet confident in navigating the platform. Iterable is very user-friendly and has maintained its simplicity. Iterable has saved our team an incredible amount of time and manual labor through automation of emailing. With the creative and engaging content created in Iterable, customers are more likely to engage than previously, hence increasing customer engagement. We have saved between sixty to seventy percent of our time through automation. Iterable has allowed us to automate email campaigns to customers by planning a series of emails six months prior to their delivery.
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908,402 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
22%
Healthcare Company
8%
Performing Arts
8%
Computer Software Company
8%
Manufacturing Company
25%
Construction Company
16%
Financial Services Firm
15%
Outsourcing Company
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise6
 

Questions from the Community

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What is your experience regarding pricing and costs for Iterable?
I have no idea about pricing, setup cost, and licensing. This is not something that I handle personally. I do not have access to that information.
What needs improvement with Iterable?
Iterable can be improved by adding in the folder section to be able to move items easily, similar to copy-paste functionality. One thing is that because you have to open the folder, try to find the...
What is your primary use case for Iterable?
My main use case for Iterable involves creating audiences, creating campaigns such as emails, SMSes, and push notifications, creating journey workflows, and simultaneously creating properties or ma...
 

Comparisons

 

Overview

 

Sample Customers

American Health Insurance, Amerifund, Buelow Financial Group, Design North, KM Medical, Sandler Training, Chemical Distributors Inc, PDM Steel Service Centers Inc, Recorded Books
BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
Find out what your peers are saying about Salesforce, HubSpot, MoEngage and others in Marketing Automation. Updated: July 2026.
908,402 professionals have used our research since 2012.