In terms of benefits, I feel that many companies are moving to Bitbucket Server since it can be deployed on an on-premises model at a time when everything is being moved to the cloud.
Bitbucket Server integrates well with JIRA and Bamboo as part of the Atlassian suite, excelling in server management, scalability, and secure code collaboration. While initial setup is easy, performance can suffer with large code pushes, and patching needs improvement. Its robust integration with intelligent tools facilitates CI/CD, though Jira integration could improve. Expanding third-party integrations and open-source support would enhance its usability for tech buyers.