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Adobe Campaign Reviews

Vendor: Adobe
3.8 out of 5
369 followers
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What is Adobe Campaign?

Featured Adobe Campaign reviews

Adobe Campaign mindshare

As of July 2025, the mindshare of Adobe Campaign in the Marketing Management category stands at 5.3%, up from 4.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Management
 
 
Key learnings from peers

Valuable Features

Room for Improvement

Pricing

Top industries

By visitors reading reviews
Financial Services Firm
24%
Educational Organization
7%
Manufacturing Company
7%
Computer Software Company
6%
Comms Service Provider
5%
Construction Company
5%
Insurance Company
5%
Retailer
5%
University
5%
Media Company
3%
Outsourcing Company
3%
Healthcare Company
3%
Hospitality Company
3%
Recreational Facilities/Services Company
3%
Real Estate/Law Firm
2%
Transportation Company
2%
Marketing Services Firm
2%
Pharma/Biotech Company
1%
Legal Firm
1%
Logistics Company
1%
Energy/Utilities Company
1%
Non Profit
1%
Government
1%
Wholesaler/Distributor
1%
Consumer Goods Company
1%

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Adobe Campaign reviews

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Pritam Deb - PeerSpot user
Senior Analyst at Accenture the Netherlands
Verified user of Adobe Campaign
Jul 8, 2024
Easy to learn because it has quite a lot of documentation

Pros

"It is a stable solution."

Cons

"Adobe Campaign needs to improve the UI because it is a bit old. Sometimes, the platform is a bit slow."
SM17 - PeerSpot user
Technology Associate at Goldman Sachs
Verified user of Adobe Campaign
Mar 14, 2024
Though it is good for the analytics part, it needs to be made less complex for users

Pros

"Analytics was a good part of Adobe Campaign."

Cons

"The problems we faced with Adobe Campaigns in my company stemmed from the fact that it was very complex software."
Find out what your peers are saying about Marketing Management. Updated June 2025
860,168 professionals have used our research since 2012.
Vamsi Krapa - PeerSpot user
Software Engineer at a tech services company with 1,001-5,000 employees
Verified user of Adobe Campaign
Jul 26, 2024
Useful to trigger emails, set reminders, and manage customer data in an omnichannel environment

Pros

"The tool helps store and manage our data. I don't need to be a pro in SQL, but I can still run queries and get the exact data I want. Some workflows help me get data from any table and send it to any platform without expert SQL knowledge. I can still export complicated data anywhere. "

Cons

"The dashboard is perfect. The UI could be more user-friendly because the buttons are pretty small. Only someone who knows where to find them will easily locate them. New users might have difficulty finding options. Since I've been working with it for a while, I don't have that problem. "