CleverTap Reviews

I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the engagement data.

I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features. However, the combination of SMS, email, push, and in-app notification makes it a good tool to have.

I also use CleverTap day-to-day for event tracking for our users, which helps in building cohorts for push notifications and other items. Additionally, our support team uses CleverTap to identify and troubleshoot issues remotely in a great way.

CleverTap's Omnichannel Journeys feature is used for drip campaigns, trigger-based campaigns, and personalized initiatives, and the marketing automation is very effective.

Positive

CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys.

CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.

Positive

The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new users while providing a module for better understanding.

Tracking a particular user for specific functionality in CleverTap should be more helpful than it currently is.

CleverTap needs improvement in ease of use for new users.

Positive

I have been using CleverTap for about five years.

Positive

CleverTap is stable in my experience.

Positive

CleverTap's scalability has been great for my organization. It is highly scalable.

Positive

The customer support for CleverTap is very responsive and proactive.

Positive

I previously used Mixpanel and MoEngage.

Positive

CleverTap's pricing, setup cost, and licensing is that it is very easy to use, although not very easy for new users.

Positive

I purchased CleverTap through the AWS Marketplace.

Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization. It saves manual work with automation, helps in real-time marketing, and also saves time and cost because of the automation.

The cost is relatively competitive and affordable, but smaller organizations might find it a bit difficult to use this tool, especially when they are working under a limited budget.

Positive

Before choosing CleverTap, I evaluated other options, including MoEngage and Mixpanel.

I would rate CleverTap a nine out of 10 based on my positive experience.

I chose 9 out of 10 because it should include more tutorials for new users to learn how to use it faster. The reason why I rated a nine is that it allowed me to easily create segments within my database and schedule campaigns on a daily basis for different areas of the company. It also allowed me to ramp up communication with my customers easily.

I would recommend CleverTap to others because it is a great tool that is suitable for platforms like ours where I want our users to stay engaged with the business. It provides proper communication, helps in creating automated campaigns for various platforms and event-triggered functionality, and even offers templates to design as per my needs. I want the data management through it to be improved.

CleverTap has fit really well in my marketing department schedule and is used by many users. The approval for campaigns is also very easy and flexible, which can be done on the go by any user with the appropriate credentials. My overall review rating for CleverTap is nine out of ten.

Positive

Positive

Positive

I am using CleverTap mainly for recording customer events, such as when a user opens my payment page or initiates a payment to track user dropoffs. If users come to my website and navigate to the payment page, then initiate a payment and instantly go back, I record the event so that my customer team can reach out to them to convince them to give discount prices and make the sales.

I noticed many changes. Looking at my previous data without CleverTap, the revenue was very low. After using CleverTap, this revenue is increasing day by day. My platform is an OTT platform with a subscription price of 600 rupees per month. When a user comes to my site and logs in, they create an account with their mobile number, then go to the payment section and try to make a payment. However, when they see that the amount is expensive, they immediately cancel the payment and go back. Without CleverTap, I could not track that the user was backing out from the page because of the prices. CleverTap has the feature that tracks the event when a user has canceled the payment, so my customer team can reach out to the customer and ask what the problem is. Then they can give the customer a certain amount of discount, such as 25% or 30%, to make them a special customer and encourage them to buy the plan. This has reduced my sales drop from 100% to 50%.

I have the numbers to support this. Before using CleverTap, our sales last month were 57 lakhs. When we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number. The main cases are that when a user sees the large amount of 600 rupees, they cancel the payment. CleverTap helps us track that the customer is canceling for this reason.

I use CleverTap mostly for this purpose only. I have not tried other features yet.

In my opinion, CleverTap has provided this tracking event style tracker. They also have the dashboard where I can see which event is redeeming, along with percentage and graph data. This is a nice feature. I have seen other tracking tools, and I have tried Churnkey. However, Churnkey has multiple steps to track why a user is canceling a subscription. CleverTap is asynchronous and processes it in the background. The user does not have to interrupt this process.

I mostly use the dashboard feature. I can see that if a user is opening the payment page, it shows that 60% of users are opening the page. They then show that in that 60% of users, 50% are canceling the event. I can figure out that the most likely reason the event is canceling is because of the payment size. I can then redeem my plan size or include a new small package for that as well.

The main impact is sales growth, which was not possible for my company before.

I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time. This could be improved with caching. I have been facing this issue quite often. However, I do not have a problem with this because if I get the exact data, I can wait a little bit of time for that.

The dashboard loading time is the main thing for me, and there is nothing much else.

I have been using CleverTap for the last one year in my production in my office.

CleverTap is very stable.

I am using it with 10 million users, so you can consider how scalable it is. I am using large-scale applications.

CleverTap handles customer service nicely. Whenever I email them, they respond within two hours.

I used Churnkey, as I already mentioned, but it was the most annoying thing, and my customers also complained about this. I removed that and used CleverTap instead.

I did not evaluate anything. I directly chose CleverTap because my friend was already using it and told me to use this. I did not try anything else.

It was a great price-to-value ratio. CleverTap has a nice pricing structure. They do not need any updates for plan or pricing things.

I would definitely choose CleverTap for tracking user events. For tracking, you can use this. It is a very useful tool, rather than Churnkey. You can use it because Churnkey's customer service is very bad, but CleverTap supports very nicely.

CleverTap serves as an all-in-one engagement platform for us, allowing us to build a 360-degree customer view by integrating data from different sources such as our website, our CRM, and our application. We conduct data analysis on this integrated information to retain more customers and provide a more personalized experience to our users.

One practice we regularly employ with CleverTap is grouping our customers into different buckets. With the best-in-class automated segmentation model that CleverTap provides, we are able to easily segment our customers into different profiles such as champion customers, loyal users, or users at risk. Based on the data, we segment this to provide personalized experiences and engagements to our end users so that our ultimate goal is to help retain the customers. We also use email marketing along with CleverTap and AI agents as chatbots and other communication mediums.

This is how we use CleverTap: with the data that we get from it, we do analysis and build a 360-degree customer view.

One of the best features CleverTap offers is powerful user segmentation and real-time analytics, which are very effective in terms of targeting and creating personalized campaigns.

We primarily rely on the real-time analytics that CleverTap provides. With it, we ingest data from different sources such as our website, CRM, and application, and we use real-time analytics to get deeper insights and more granular level data to extract user insights and provide more personalized and targeted marketing campaigns. This helps us retain our customers better.

With the help of CleverTap's decision-making AI, CleverAI, we are able to easily improve our overall customer retention by 25 percent. Year-on-year, we have seen a 25 percent improvement in customer retention purely because of the analytics and data it provides; we can be more proactive rather than reactive and get to our customers in much quicker and more personalized ways.

We specifically tracked the 25 percent improvement through some dashboards using CleverTap, and year-on-year, we can see an improvement. After the introduction of CleverTap, the number of users that we have retained has increased by 25 percent, directly resulting in us getting more sales out of those customers.

One area of improvement I would suggest for CleverTap can be on the user interface; it is not very user-friendly. There are still a lot of gaps because it is not easy for any new user to get onboarded with the platform and start using it from day zero. Improvements can be made there, but in terms of features, I have no complaints so far.

The onboarding was pretty smooth. In terms of help documentation, more documentation can be provided so that new users can start using the platform from day zero itself, but apart from that, feature-wise, I do not have any other complaints.

I have been working in my current field for eight years.

CleverTap is highly stable, and as a cloud solution, we have not faced any stability issues. The updates are also quite regular.

I believe CleverTap is easy to scale. Being a cloud solution, we have scaled from five users in the beginning to seven users currently.

I would rate customer support a ten out of ten because they are very knowledgeable and patient with our queries.

We did not use any previous solutions; we were doing it in-house only, which is why we badly needed a solution such as CleverTap.

The setup was pretty smooth, taking around two to three days.

We have definitely seen a return on investment in terms of the customers we have retained, with a 25 percent improvement in customer retention, resulting in a 20 percent overall revenue growth for us.

I would say the pricing of this product is on the lower to medium side; it is not very costly for the features and data analytics it offers, and it is quite cheap in my opinion.

We did not evaluate any other options; we knew about CleverTap beforehand because of its good features that suited our requirements, and it was customizable, so we went ahead with it.

I would definitely urge others to start using products such as CleverTap due to the pure data analytics offered; it gives us a view of our customers that we did not know of before, helping us be more proactive rather than reactive, which is the need of the hour in today's market scenario.

Everything is great with CleverTap; I hope it continues.

The interview was great. I give this product a review rating of ten out of ten and encourage you to keep up the good work.

My main use case for CleverTap was managing communication and engagement with the students around training programs and placement activities. For example, during placement season, I used to send targeted reminders to a specific group of students about upcoming company drives, pre-placement talks, or training sessions. The segmentation feature helped me reach out to only the relevant students based on their eligibility or program, which improved participation and reduced unnecessary communication. I notified those specific groups about all the activities so that the information could reach the relevant student at the right time, and it improved the coordination as well.

The CleverTap segmentation feature is one of the very useful aspects of the platform. The ability to segment students based on different criteria, such as branch, academic year, or eligibility for a specific placement drive, helped me send more relevant communication instead of broadcasting the same message to everyone. As a result, students received information that was directly applicable to them, which improved response rates and participation in training sessions and placement-related activities.

One additional aspect I found useful while using CleverTap was the ability to observe engagement patterns. It helped me understand when students were more responsive to notifications and updates, and this allowed me to plan my communication around training sessions or placement drives and deadlines more effectively so that the messages reach students at a time when they are more likely to notice and respond.

I believe the best features CleverTap offers are obviously the segmentation and analytics. One of the things that stood out for me was the combination of segmentation and analytics and notification scheduling working together in a structured way. The segmentation feature made it easier to categorize students based on factors such as program or year of study or eligibility of certain placement opportunities. This ensured that communication was more targeted and relevant rather than sending the same update to everyone. The analytics also helped me understand engagement levels, such as how many students were opening the notification or responding to certain announcements. This gave us useful insight into how effective our communication was and where we needed to improve. The notification scheduling feature was helpful because instead of sending messages manually every time, we could plan communication in advance for things such as training sessions or placement drives or important deadlines. Overall, the features helped make my communication with students more organized and timely in every placement.

CleverTap has very unique and good features which really align with my role, but one thing I would like to highlight is that the platform offers quite strong capabilities when it comes to engagement analytics and campaign management, which is more important. For organizations that manage communication with large groups such as students in our case, it provides a structured way to plan and monitor engagement activities.

One area where I feel there could be improvement is the ease of use for non-technical teams. While the platform offers powerful features such as segmentation, analytics, and campaign management, new users may need some time to fully understand how to navigate the dashboard and configure campaigns effectively. For teams in an academic institution or non-technical environment, a more guided onboarding experience, such as step-by-step workflows, a simplified dashboard, or built-in tutorials would make the initial learning curve easier. This would also allow teams to start using the platform more confidently without requiring extensive technical support. Another important improvement could be clearer visualization of engagement data so that the user can quickly interpret insights and make communication decisions faster. Overall, the functionality is strong, but improving usability and onboarding would make the platform even more accessible for a wide range of users.

In addition to the usability and onboarding, another area that could be enhanced is integration with other commonly used platforms. For institutions such as ours, it would be helpful if the platform could connect more seamlessly with student information systems or learning management platforms, so that audience segmentation and communication could be managed even more efficiently. Support documentation and quick help resources are generally useful, but having more examples or use cases specifically designed for non-marketing environments would make adoption easier for teams in education or similar sectors. Sometimes the features are explained mainly from a marketing perspective, whereas organizations such as ours use them for engagement and communication. Overall, the platform is quite capable, but improving integration and providing more context-specific guidance would make it even more practical for a broader set of users.

I have been working in my current field for more than five to six years.

CleverTap is pretty stable. I hardly experienced any times with downtime or reliability issues. From my experience, CleverTap has been quite stable. I did not face any major downtime issues while using the platform for communication and engagement campaigns. Notification and scheduled campaigns generally went out as planned, which was important during busy periods such as placement season when timely communication is critical.

In terms of scalability, the platform appears well-suited to handle communication with large user groups. In my case, we needed to reach hundreds of students across different programs and years, and the system was able to manage segmented campaigns and scheduled notifications without any noticeable performance issues. This makes it practical for organizations that need to communicate with large audiences on a regular basis, and it makes our work easier.

I hardly had a chance to connect with the customer support, but we had limited but generally positive interactions with CleverTap's support team. Most of the queries were related to understanding certain features and configuring engagement campaigns. The responses were fairly prompt, and the team was helpful in guiding us through the steps needed to use specific functionalities. In most cases, the documentation and support resources were also useful in resolving basic questions.

Before exploring CleverTap, most of our communication with students was handled through more basic channels, such as email groups or messaging platforms such as WhatsApp. While these methods worked for simple announcements, they did not provide a structured segmentation or analytics to understand engagement. As our placement activities and training programs expanded, we needed a more organized way to manage communication with different groups of students and track responses. This was one of the reasons we explored platforms such as CleverTap, which offered better segmentation, scheduling, and engagement insights compared to traditional communication methods. We tried to explore different solutions, but CleverTap was outshining all those, and we chose it in the very first go.

We are using CleverTap in public cloud deployment since it is a cloud-based platform, and it is convenient for our team to access it from different locations without needing any on-premises infrastructure. This made it easier to manage communication campaigns and engagement activities without worrying about technical setup or maintenance on our side.

I was not offered a gift card, but I would love to receive one from your end. However, the feedback I have provided reflects my genuine observation and experience while exploring CleverTap. CleverTap has been really useful for me, and I think I don't need to add anything more. If you have any other specific questions, I will be happy to answer them.

On monetary terms, while I am not the right person, we did not conduct a formal ROI calculation, but we did observe a clear operational value from using the platform. One of the biggest benefits was time saved in managing communication with a large group of students. Earlier, our team had to manually send multiple reminders and updates for training sessions, placement drives, or interview schedules. Now, with CleverTap's campaign, scheduling, and segmentation feature, it works in one go. Much of this communication could be planned in advance, which reduced manual effort for the team by roughly 15 percent to 20 percent during the peak placement period. We also noticed better participation in certain sessions because of the information being shared in a more targeted and timely manner. Overall, even without a strict financial ROI metric, the platform added value by improving communication efficiency and helping our team manage student engagement in a more organized way.

We did not purchase it through AWS Marketplace. The platform was accessed through a direct engagement with the vendor. From our side, we primarily interacted with the application for managing engagement and communication campaigns rather than being involved in the procurement or market process. I am not the right person to comment on the pricing, setup cost, and licensing because it has been taken care of by the management.

I was exploring other options before using CleverTap. We looked at a few other engagement and communication platforms to understand what options were available. Some of the platforms we briefly considered included MoEngage and WebEngage, as they also offer customer engagement and notification management capabilities. However, our focus was mainly on finding a platform that could help us manage targeted communication, scheduling, and engagement insights in a structured way. CleverTap appeared to align well with those needs, particularly in terms of segmentation and campaign management, which is why we explored it further for our use case.

I would like to give others looking into using CleverTap the advice that this is a wonderful platform, and it makes your work easier. You can use this platform for engagement and communication. CleverTap offers a range of powerful features such as segmentation, campaign scheduling, and analytics. Organizations can definitely get the most value when they have a clear engagement strategy in place. I would also recommend spending some time understanding the segmentation and analytics capabilities early on, as these features can significantly improve how you target different user groups for teams that are new to such platforms. Investing a little time in onboarding and exploring the available resources can help you make better use of the platform's capabilities. I would rate my overall experience with CleverTap as an eight out of ten.

I use CleverTap for my CRM software, retargeting, and automation. Using CleverTap for retargeting and automation saves my time because it works in real time and gives me a better ROI.

The best features CleverTap offers are their push notification and pop-up banner, as well as their customer journey capabilities.

These notifications, pop-ups, and customer journey features help me when the customer wants to drop off during the marketing funnel. CleverTap will give the customer a specific push notification that encourages the user to continue their journey or provide the user with a certain voucher to trigger their appetite.

CleverTap has positively impacted my organization as it helped me to increase my leads volume. My leads volume increased by about 20% year-on-year after using CleverTap.

CleverTap can be improved as their pricing needs to be lower because I think that CleverTap is one of the pricey platforms in the CRM field.

For the support, I think that CleverTap needs to support local support in Indonesia. I chose 7 out of 10 because unfortunately, when I'm using CleverTap, they don't have local support, which is unfortunate for me because I cannot discuss my local context.

I have been using CleverTap for about two years.

CleverTap is stable in my experience.

CleverTap is very supportive, but unfortunately, they don't have local support in Indonesia.

If CleverTap has customer support in your area, I think that you should use CleverTap. However, if not, you can probably ask if they can hire local customer support so you can have support with local context.

I did not previously use a different solution before CleverTap.

For the ROI, I think it's pretty good in terms of time saved and increase of the leads volume.

Their pricing is pricey compared to my expectations. The licensing is straightforward, but the pricing is higher than my expectation.

I evaluated only legacy software such as Zendesk and SAP before choosing CleverTap.

CleverTap's AI capabilities regarding accuracy and reliability of output are pretty good because they are consuming our database behavior, so they can give some recommendations.

CleverTap is deployed in my organization using a public cloud, and we use AWS as our cloud provider. I would rate this review a 7 out of 10.

My main use case for CleverTap is planning personalized push notifications as well as funnel analysis data. A specific example of how I used CleverTap for push notifications is that I created different journeys for activation and engagement. Similarly for push notifications, I tried sending push notifications to different cohorts of users at different frequencies and communication times.

The best features CleverTap offers are their push notifications and campaign model, and while the analysis point of view isn't as smooth as Mixpanel, it is still functional and does the job, especially since Mixpanel is a bit costly. Apart from this, cohort analysis and everything works well.

I was able to increase the activation metrics with CleverTap; for the contact, it was a cricket game where I improved the activation metrics like match start and match completion rates, plus I ran in-app notifications to capture reviews and direct satisfied users to the Play Store, which helped us increase our overall Play Store ratings as well.

CleverTap has positively impacted my organization because we were able to increase activation metrics like match start and match completion rates by 18 and 29%, respectively, and we saw an increase in our Play Store ratings, but beyond that, we could not continue our initiatives due to the Unity integration issue.

When I say the analysis isn't that smooth, what I realized is that there are some issues with their Unity integration, and since we are primarily a gaming company, we experienced a lot of data inconsistencies there that they were not able to resolve. Their Unity integration stands out as needing work, especially in my use case with CleverTap.

Apart from the positives, the major issue was that unlike Mixpanel, where I can do the analysis and share the URL which anyone can retrieve, that's not a possibility in CleverTap. This means if I want to refer to that analysis later, I cannot save it that way, and I have to rerun everything, reapply all filters, and see the analysis, which makes it difficult for referencing when analyzing a lot of data.

I have used CleverTap for six months in my current organization.

In my experience, CleverTap is not stable, at least for Unity.

CleverTap's scalability is good; I did not find any issues.

The customer support for CleverTap is good. I would rate the customer support on a scale of one to ten an 8.5.

I was not using any different solution previously.

There is obviously a return on investment with CleverTap.

My experience with CleverTap regarding pricing, setup cost, and licensing indicates that the pricing is decent; I think it's much cheaper.

Before choosing CleverTap, we evaluated MoEngage as well, but then we started a POC with CleverTap itself and decided to go with it.

I rate CleverTap a seven out of ten. I choose seven out of ten because it's useful in terms of overall funnel analysis and push notifications, but there is scope for improvement as I suggested earlier.

CleverTap's AI capabilities governance and security are pretty good, though we didn't deep dive into them. We were not able to check CleverTap's AI capabilities thoroughly; we just saw a few things in beta, but since our core analysis issues were not resolved, we could not analyze it further.

I did not purchase CleverTap through the AWS Marketplace.

If you're into gaming and you are on Unity, I think you can consider other tools, but if you are on another tech stack, I think you can give CleverTap a try.

My main use case for CleverTap is targeting users to retain them or acquire new users by using different channels such as SMS, push notifications, WhatsApp, and RCS.

A specific example of how I have used CleverTap to target and retain users is through one-time campaigns or journeys that target users based on their behavior. We primarily use push notifications for business-as-usual communications and send WhatsApp messages to major targets where the cohorts demonstrate intent.

CleverTap has positively impacted my organization as we use it to send communications and generate better revenue from targeting users through various channels.

The best part of CleverTap is that we can track the metrics for our campaigns directly from the dashboard. We can download reports from more than 60 days ago from CleverTap and create funnels to check where and how our cohort is performing.

One of the best features CleverTap offers is the ease of creating journeys. Creating journeys in CleverTap is straightforward for me primarily because of the different types of subsets they provide and the simple automation available.

CleverTap is very effective for understanding how retention marketing works. The best aspect is the basic user interface where new employees can easily access and understand how CleverTap functions, so there is nothing complex about using CleverTap.

CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the last 15 days, as there is currently no way to communicate with them dynamically, only a static base is available.

Another area for improvement is that the current user interface is somewhat complex, whereas the previous version was better.

I have been working in my current field for two years and ten months.

Regarding CleverTap's AI capabilities, its governance and security are completely sound, and we have never felt our data was being shared with other organizations.

The accuracy and reliability of CleverTap's AI output is good.

I would advise others looking into using CleverTap by sharing the benefits and the creativity that CleverTap enables. I would definitely recommend CleverTap to others.

I give this review a rating of nine out of ten.

My main use case for using CleverTap as a product manager is to drive user engagement, retention, and lifecycle optimization through data-driven insights and personalized communication. In the product ecosystem, CleverTap serves as a central platform to analyze user behavior and translate those insights into actionable engagement strategies. We use it extensively to track key user events across the product, such as onboarding completion, feature usage, drop-offs, and transaction patterns, which helps me understand how users interact with different parts of the product.

One of the core use cases is advanced user segmentation. We create dynamic cohorts based on behavioral patterns, engagement frequency, and lifecycle stages. This allows us to design highly targeted campaigns, for example, the onboarding flow for new users, feature adoption nudges for partial engagement users, and re-engagement campaigns for dormant users.

I can provide a quick example of how we use CleverTap in practice. A realistic, product-driven re-engagement campaign example demonstrates our typical usage. Our use case is the re-engagement of dormant users. One of the most impactful campaigns we run using CleverTap focused on re-engaging users who had become inactive after initial onboarding. We observed that a significant percentage of users were dropping off within seven to ten days after sign-up. While they completed the onboarding, they were not constantly returning to use the core features of the product. This was directly affecting our retention and long-term user values.

First, we identified the target segment. Using CleverTap's segmentation capabilities, we created a cohort of users who signed up in the last thirty days, completed the onboarding, and had no activity for the last seven days. We further refined this segment by analyzing the last active actions, which helped us understand where users were losing interest. We then researched behavioral insights. From CleverTap's event and funnel analysis, we discovered that many users drop off after exploring only one to two features. A key feature had very low adoption, and users who engaged with that feature had significantly higher retention rates. This insight shaped our entire campaign strategy.

Finally, we delivered measurable improvements, including an increase in the reactivation rate among dormant users. We saw a significant uplift in feature adoption for the target features and an improvement in fourteen and thirty-day retention metrics. The campaign was fully automated and required minimal ongoing manual efforts, making our features highly scalable.

We have seen a positive impact on our organization, especially in how we approach user engagement, retention, and product decision-making. One of the most measurable outcomes that has improved after using CleverTap is early-stage retention metrics. Before using CleverTap, we had limited visibility into why users were dropping off after the onboarding. With its behavior analytics and segmentation, we identified key drop-off points and implemented targeted interventions, such as onboarding nudges, feature discovery campaigns, and re-engagement workflows. As a result, we have seen a noticeable increase in Day Seven and Day Thirty retention along with a reduction in dormant users.

CleverTap has also helped us significantly improve the feature adoption rate, which is critical from a product perspective. By identifying users who had not explored certain high-value features, we were able to trigger contextual in-app messages, send personalized recommendations, and guide users through key functionalities. This has led to a higher percentage of users engaging with core features, which directly contributes to long-term retention and product stickiness.

We have also seen a major shift in how we make product decisions. Instead of relying on assumptions, we can now use funnel analysis to identify friction points, cohort analysis to measure retention trends, and event tracking to understand user behaviors. This has enabled faster and more confident decision-making, reducing the time spent on guesswork and increasing the success rate of our product initiatives.

The best features CleverTap provides us are advanced user segmentation, behavioral analysis, and real-time personalization with trigger-based campaigns.

The first feature is advanced user segmentation because it is one of the strongest capabilities of CleverTap. Its granular and dynamic segmentation engine has allowed us to group users based on their behaviors, demographics, properties, and real-time activities. For an instant example, we create a segment of users who signed up in the last seven days but did not complete a key action and target them immediately. CleverTap supports real-time and psychographic segmentation, enabling highly personalized engagement strategies. From a product standpoint, better segmentation equals better personalization, and better personalization equals higher retention.

CleverTap also provides a great feature of behavioral analysis. It provides robust analytics tools such as funnels, cohorts, trends, and event analysis. These features help us understand where users are dropping off, which features are driving engagement, and how different user groups behave over time. From a product manager's perspective, this is extremely valuable because it turns assumptions into data-backed product decisions.

The last feature is real-time personalization and trigger-based campaigns. CleverTap enables us to act on live user behavior. We can trigger a message immediately after a user drops off, recommend features based on recent activities, and send reminders based on inactivity. These real-time capabilities ensure that engagement is contextual and timely, which is far more effective than batch campaigns.

Out of these features, advanced user segmentation has helped me the most because it directly influences almost every product and engagement decision we make. As a product manager, segmentation is essentially the foundation layer for everything else, whether it is analytics, personalization, or campaign execution. In CleverTap, we use segmentation daily to break down our user base into meaningful and actionable cohorts instead of treating all users the same. For example, we continuously work with segments such as new users who have not completed the onboarding, power users who engage frequently with key features, dormant users at risk of churning, and users who performed a specific action but did not convert. This level of granularity allows us to prioritize product decisions and engagement strategies more effectively.

In practical terms, advanced segmentation helps us make better decisions. Whenever we analyze a feature or a drop, we do not look at overall metrics; we look at specific user segment trends. For instance, if a feature adoption rate is low, segmentation helps us answer questions such as whether the issue is with new users or only with existing users, whether it is limited to a specific geographic or device type, or whether there are certain behaviors leading to higher adoption. These questions allow us to move from generic assumptions to precise and data-backed insights.

I have been using CleverTap for the last one year.

In my experience using CleverTap, it is quite stable. We have not experienced any downtime. CleverTap has been largely stable and reliable, especially for day-to-day operations such as campaign execution, user segmentation, event tracking, and dashboard reporting. We have not experienced any major prolonged outages that significantly disrupted the business operations of our organization.

From a product manager's perspective, CleverTap handles growth quite effectively when implemented properly from the start. It is highly scalable and well-suited for growing products, whether moving from thousands to millions of users. Its architecture is designed to handle millions of users and real-time events, high volume of campaign delivery, and large-scale behavioral data processing. In my experience, it is quite scalable. We have not experienced any downtime, and it can handle growth and increasing users with ease.

My experience with the support team is quite good. They are knowledgeable and always happy to help us. One point that stands out is that CleverTap does not provide only basic support. It offers a dedicated customer success structure, which includes onboarding managers, customer success managers, and technical account managers. They also provide implementation guidance, strategic advisory, and training in webinars. This structural approach helps the team get up to speed faster and extract value from the platform. They are very responsive with day-to-day support. The support team is generally responsible and knowledgeable. They are helpful in resolving common issues related to campaigns, segmentation, and integration. From my experience, the support team is quite supportive for our issues.

As a product manager, I have previously used different solutions. I have used a combination of multiple tools rather than a single unified platform. Previously, my stack included a product analytics tool and a separate engagement platform for push notifications and emails. The challenges with our previous approach were that user behavior was scattered across different tools, and it was difficult to connect behavioral analytics with engagement actions. Decision-making often required manual data manipulation. These challenges prompted me to switch to CleverTap to overcome these issues.

CleverTap's pricing is primarily based on monthly active users, data points, and events tracked, along with add-ons and channels. For example, in my company, which is a startup, the plan can start around seventy-five dollars per month as a rough idea for smaller monthly active user tiers, but pricing scales significantly as the user base and usage grows in my organization. CleverTap uses a tier-based licensing system rather than strict per-seat pricing. The team can allocate user tiers, and billing is calculated based on average monthly usage of licensed users. For example, if usage exceeds the allocated tier, it moves to the next pricing tier. This provides flexibility, but it also means that the organization needs to actively manage user access and usage to stay within the budget.

We use public cloud to deploy CleverTap.

We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency. From our internal observation, we have seen a double-digit improvement in retention, roughly a ten percent to fifteen percent uplift, and an increase in feature adoption directly contributed to higher user lifetime values. Re-engagement campaigns helped recover a portion of otherwise churned users. These improvements translated into better conversion rates and more consistent revenue growth. From an industry perspective, this aligns with broader findings of organizations using CleverTap. Our organization has reported improvements of up to thirty percent in customer retention and around a rough estimate of a thirty-five percent increase in conversion rates, with even a five hundred sixty-one percent overall return on investment over a compositing study period. Campaign creation and execution time reduced by roughly thirty to forty percent, and the team can now launch and optimize campaigns much faster. We have also saved around eight hours per day on campaign operations due to automation.

From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity.

Before choosing CleverTap, I evaluated other options. The other options I evaluated are Mixpanel, WebEngage, and Firebase Analytics. Each of these platforms has strong capabilities, but they differ in terms of how well they balance analytics, engagement, and ease of use.

My advice to those looking to use CleverTap is to start from basics. Approach CleverTap not just as a marketing or engagement tool, but as a strategic product growth platform. Before implementation, spend time defining key user events, important user properties, and success metrics aligned with product goals. Create a well-structured tracking plan to get better insights, more accurate segmentation, and more effective campaigns. Fixing event structure later can be complex, so getting this right early is critical. Also, define the product user journeys and key performance indicators. I would rate my overall experience with CleverTap as an eight out of ten.

I use CleverTap for multiple purposes including marketing campaign automation, push notification and in-app message handling, user behavior tracking, segmentation, native display, and back-end integration. I have also used it for promotion purposes.

For example, in a recent campaign, I wanted to send a message or in-app notification to customers who placed orders in the last seven days. I also have a use case where I need to determine if it is a customer's first order. If it is their first order, I send specific messages and notifications.

Our organization operates in the QSR domain. When we have a new product, I want every customer to know about it. Using traditional campaigning through social media would not be efficient. With CleverTap, it is much easier to reach active users of my application. I can show them the new product without changing or deploying any new application to the Play Store.

As a developer, I would say the best feature is the capability it provides for the marketing team to run campaigns. For example, when we want to promote something in my mobile application within the QSR zone, I can create a campaign and every user with my application can see in-app notifications and promotions.

As a developer, I am able to see the complete user journey, where users are going, and how many people are currently using my application. If I want to do sampling, I can do sampling based on users. Since I have millions of users, I can do segmentation or sampling. For example, I can target sampling to 100 people whose number ends with 68 only. CleverTap has vast capabilities, and it would take a day to explain every feature, but I have explained the major ones that I use.

CleverTap is impacting my organization in terms of revenue and app stability. I can analyze my application and user behavior. These are the areas that are helping my application stand in a different place in the market and help me generate more revenue.

I have been using CleverTap for the last four to five years and I am a current user as well.

I do not see any challenges. CleverTap has a very decent support team.

Positive

The setup is very easy. CleverTap is a very simple platform to use. I would rate it a 10 out of 10. Starting from the beginning, the integration of CleverTap is very easy. From the last few conversations, I was discussing the marketing campaign, which is straightforward to set up.

From my experience, CleverTap is doing exceptional work. I would not say there is anything negative to pinpoint about CleverTap, as it is doing an awesome job overall. I would rate it a 10 out of 10.

I have already explained the features including marketing campaigns, native display, and sampling using segmentation. With segmentation, we can do A/B testing and test user behavior. We can also do promotion work. We can integrate CleverTap with both the back-end and front-end very easily.

If you want to make your product different from others, you should use CleverTap, as it has great capability in marketing, promotion, and analyzing user behavior.

Multiple teams use CleverTap. I am from the development team and use CleverTap frequently to analyze my application. We have a product team that analyzes the product, an analytics team that analyzes everything, and a revenue team that observes the revenue from CleverTap. We use it on a daily basis.

We can see real-time data. As a developer, I can see the real-time data, which is critical for monitoring performance. In a single term, marketing is the most important aspect. Every product success requires marketing, so marketing campaigns are the best feature. Additionally, if we are able to track user behavior or do sampling with users, we can easily upgrade our application. These are the best parts of CleverTap.

I would rate this review a 10 out of 10 overall.