CleverTap pros and cons

Name: CleverTap
Brand: CleverTap
Rating: 4.2 (8 reviews)

Vendor: CleverTap

4.2 out of 5

8 reviews
100% willing to recommend

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CleverTap Pros review quotes

Carol Gabriel

Senior Software Engineer at Unisys

Mar 18, 2026

Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization.

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AnkanSaha

Full Stack Developer at Hoichoi

May 21, 2026

Before using CleverTap, our sales last month were 57 lakhs, and when we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number.

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Garima Vyas Purohit

Sr Manager - Corporate Training and Placements at a educational organization with 1,001-5,000 employees

Mar 28, 2026

CleverTap has been really useful for me, and I think I don't need to add anything more.

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Muhamad Zidane

CRM & Marketing Technology Specialist at a manufacturing company with 10,001+ employees

Jun 20, 2026

CleverTap has positively impacted my organization as it helped me to increase my leads volume.

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Rashmi_Sharma

Senior Executive at a consumer goods company with 1,001-5,000 employees

Jun 25, 2026

CleverTap has positively impacted my organization as we use it to send communications and generate better revenue from targeting users through various channels.

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Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Mar 29, 2026

We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency.

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Harsh Kaneria

SDE-2 at a tech vendor with 1-10 employees

Jun 26, 2026

Retention improved by almost fifteen to twenty percent.

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CleverTap Cons review quotes

Carol Gabriel

Senior Software Engineer at Unisys

Mar 18, 2026

I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features.

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AnkanSaha

Full Stack Developer at Hoichoi

May 21, 2026

I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time.

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Garima Vyas Purohit

Sr Manager - Corporate Training and Placements at a educational organization with 1,001-5,000 employees

Mar 28, 2026

One area where I feel there could be improvement is the ease of use for non-technical teams.

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902,456 professionals have used our research since 2012.

Muhamad Zidane

CRM & Marketing Technology Specialist at a manufacturing company with 10,001+ employees

Jun 20, 2026

CleverTap can be improved as their pricing needs to be lower because I think that CleverTap is one of the pricey platforms in the CRM field.

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Rashmi_Sharma

Senior Executive at a consumer goods company with 1,001-5,000 employees

Jun 25, 2026

CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the last 15 days, as there is currently no way to communicate with them dynamically, only a static base is available.

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Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Mar 29, 2026

From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity.

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Harsh Kaneria

SDE-2 at a tech vendor with 1-10 employees

Jun 26, 2026

CleverTap can improve by providing a more intuitive user interface and user experience, simpler onboarding, better debugging tools, and pricing transparency.

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