CleverTap pros and cons

Name: CleverTap
Brand: CleverTap
Rating: 4.3 (8 reviews)

Vendor: CleverTap

4.3 out of 5

8 reviews
100% willing to recommend

Leave a review

CleverTap Pros review quotes

Carol Gabriel

Senior Software Engineer at Unisys

Mar 18, 2026

Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization.

Read full review

AnkanSaha

Full Stack Developer at Hoichoi

May 21, 2026

Before using CleverTap, our sales last month were 57 lakhs, and when we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number.

Read full review

Sumesh Gansar

Product Marketing Manager at Samsung

Jul 7, 2026

With the help of CleverTap's decision-making AI, CleverAI, we are able to easily improve our overall customer retention by 25 percent.

Free Report: CleverTap Reviews and More

Learn what your peers think about CleverTap. Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.

DOWNLOAD NOW

909,153 professionals have used our research since 2012.

Vikrant Chaudhary

Product Manager at a outsourcing company with 51-200 employees

Jul 7, 2026

CleverTap has positively impacted my organization because we were able to increase activation metrics like match start and match completion rates by 18 and 29%, respectively, and we saw an increase in our Play Store ratings, but beyond that, we could not continue our initiatives due to the Unity integration issue.

Read full review

Rashmi_Sharma

Senior Executive at a consumer goods company with 1,001-5,000 employees

Jun 25, 2026

CleverTap has positively impacted my organization as we use it to send communications and generate better revenue from targeting users through various channels.

Read full review

reviewer2858913

Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees

Jun 20, 2026

CleverTap has positively impacted my organization as it helped me to increase my leads volume.

Read full review

Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Mar 29, 2026

We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency.

Read full review

CleverTap Cons review quotes

Carol Gabriel

Senior Software Engineer at Unisys

Mar 18, 2026

I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features.

Read full review

AnkanSaha

Full Stack Developer at Hoichoi

May 21, 2026

I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time.

Read full review

Sumesh Gansar

Product Marketing Manager at Samsung

Jul 7, 2026

One area of improvement I would suggest for CleverTap can be on the user interface; it is not very user-friendly.

Free Report: CleverTap Reviews and More

Learn what your peers think about CleverTap. Get advice and tips from experienced pros sharing their opinions. Updated: August 2026.

DOWNLOAD NOW

909,153 professionals have used our research since 2012.

Vikrant Chaudhary

Product Manager at a outsourcing company with 51-200 employees

Jul 7, 2026

In my experience, CleverTap is not stable, at least for Unity.

Read full review

Rashmi_Sharma

Senior Executive at a consumer goods company with 1,001-5,000 employees

Jun 25, 2026

CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the last 15 days, as there is currently no way to communicate with them dynamically, only a static base is available.

Read full review

reviewer2858913

Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees

Jun 20, 2026

CleverTap can be improved as their pricing needs to be lower because I think that CleverTap is one of the pricey platforms in the CRM field.

Read full review

Vyas Shubham

Senior Quality Analyst at a consultancy with 51-200 employees

Mar 29, 2026

From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity.

Read full review