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CleverTap vs Upland Mobile Messaging comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

CleverTap
Ranking in Mobile Marketing and Advertising
1st
Average Rating
8.4
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Upland Mobile Messaging
Ranking in Mobile Marketing and Advertising
12th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2026, in the Mobile Marketing and Advertising category, the mindshare of CleverTap is 8.4%, down from 14.4% compared to the previous year. The mindshare of Upland Mobile Messaging is 3.2%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap8.4%
Upland Mobile Messaging3.2%
Other88.4%
Mobile Marketing and Advertising
 

Featured Reviews

Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
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Top Industries

By visitors reading reviews
Manufacturing Company
21%
Educational Organization
15%
Computer Software Company
12%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise6
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for CleverTap?
Their pricing is pricey compared to my expectations. The licensing is straightforward, but the pricing is higher than my expectation.
What needs improvement with CleverTap?
CleverTap can be improved by adding some basic functionality to journeys that would allow me to target dynamically previous users who have visited the homepage but have not made a purchase in the l...
What is your primary use case for CleverTap?
My main use case for CleverTap is targeting users to retain them or acquire new users by using different channels such as SMS, push notifications, WhatsApp, and RCS. A specific example of how I hav...
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Also Known As

WizRocket
Augme Technologies HipCricket
 

Overview

 

Sample Customers

Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League
MillerCoors, Nestle Waters Arrowhead, Kellogg's
Find out what your peers are saying about CleverTap, Amplitude, Braze and others in Mobile Marketing and Advertising. Updated: July 2026.
905,526 professionals have used our research since 2012.