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AppFillip vs CleverTap comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppFillip
Ranking in Mobile Marketing and Advertising
25th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
CleverTap
Ranking in Mobile Marketing and Advertising
2nd
Average Rating
8.2
Number of Reviews
10
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Mobile Marketing and Advertising category, the mindshare of AppFillip is 1.2%, up from 0.7% compared to the previous year. The mindshare of CleverTap is 7.1%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap7.1%
AppFillip1.2%
Other91.7%
Mobile Marketing and Advertising
 

Featured Reviews

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Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.
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920,223 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Manufacturing Company
19%
Outsourcing Company
14%
Educational Organization
13%
Computer Software Company
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

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What is your experience regarding pricing and costs for CleverTap?
The setup cost is generally really useful and easy to work with. I have no complaints about that.
What needs improvement with CleverTap?
CleverTap can be improved by allowing multi-channel journey building since currently, we can only choose one channel when building the journey, which is something that needs to be enhanced. Many pe...
What is your primary use case for CleverTap?
My main use case for CleverTap is campaign management. I use CleverTap for campaign management by setting up dynamic and static communications. Dynamic communications occur if any users drop off fr...
 

Comparisons

No data available
 

Also Known As

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WizRocket
 

Overview

 

Sample Customers

Information Not Available
Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League
Find out what your peers are saying about Braze, CleverTap, Amplitude and others in Mobile Marketing and Advertising. Updated: October 2026.
920,223 professionals have used our research since 2012.