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Branch vs CleverTap comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Branch
Ranking in Mobile Marketing and Advertising
8th
Average Rating
8.0
Number of Reviews
2
Ranking in other categories
Mobile Measurement Partner (MMP) (3rd)
CleverTap
Ranking in Mobile Marketing and Advertising
2nd
Average Rating
8.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Mobile Marketing and Advertising category, the mindshare of Branch is 4.8%, down from 5.8% compared to the previous year. The mindshare of CleverTap is 8.2%, down from 14.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Marketing and Advertising Mindshare Distribution
ProductMindshare (%)
CleverTap8.2%
Branch4.8%
Other87.0%
Mobile Marketing and Advertising
 

Featured Reviews

Vikas Kejriwal - PeerSpot reviewer
I Os Developer at AndOr Communications Pvt
Deep linking has optimized referral journeys and is improving campaign return on investment
The best features Branch offers in my experience are perfect for our use case, and since on iOS we cannot track users after they have installed the app, we can have a seamless experience of the user's first install journey and the tracking data that Branch provides is also very excellent. The tracking data feature helps my team because with other certain campaigns that we run, we can easily track which particular campaign provides us better return on our investment and from which particular campaign we can convert free users to paid users. This type of tracking data is useful because Branch is able to provide it very efficiently. Branch is easily supported on various platforms, and it works seamlessly across Android, iOS, and web apps. A single solution for different platforms works together easily, like a Jigsaw puzzle. The impact of Branch on my organization has vastly improved our rate of return on our investment in the campaign department, so the user acquisition cost has drastically been reduced since we have started using Branch.
Carol Gabriel - PeerSpot reviewer
Senior Software Engineer at Unisys
Targeted journeys have boosted engagement and support teams track user behavior daily
CleverTap helps in enhancing the user experience, increasing engagement, and keeping track of events, for example, which user clicked which event and what actions took place. It even notices which services have not been used for a long time and reminds about it. The analytics is good, and the communication made by CleverTap through emails and SMS is effective. Additionally, push notifications are great, and the segmentation of customers is excellent, including Omnichannel journeys. CleverTap has positively impacted my organization by increasing engagement, increasing activation and reactivation. I have seen a plus 30% open rate for push notifications, a plus 3% conversion rate, and a 20% return on investment for growth.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Branch has positively impacted our organization by bringing huge changes regarding referrals; users come to our apps, and we have increased our user base."
"The impact of Branch on my organization has vastly improved our rate of return on our investment in the campaign department, so the user acquisition cost has drastically been reduced since we have started using Branch."
"Since I started using CleverTap, I have seen some improvements, especially because it has been very efficient and perfect for my organization."
"Before using CleverTap, our sales last month were 57 lakhs, and when we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number."
"From my experience, CleverTap is doing exceptional work."
"CleverTap has been really useful for me, and I think I don't need to add anything more."
"We have seen clear measurable return on investment after implementing CleverTap, both in terms of revenue impact and operational efficiency."
 

Cons

"To improve Branch, there is an area for improvement in debugging and interruptions."
"Branch can be improved as customer support is not that great, and it takes time to get a response from them."
"I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features."
"One area where I feel there could be improvement is the ease of use for non-technical teams."
"From a product manager's perspective, CleverTap follows a usage-based and tier pricing model, which is fairly standard for customer engagement platforms, but it comes with both advantages and some complexity."
"I would recommend improving the website loading time because whenever I open the CleverTap website to see my dashboard data, it takes a bit of time."
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Real Estate/Law Firm
15%
Financial Services Firm
13%
Performing Arts
12%
Educational Organization
20%
Computer Software Company
19%
Comms Service Provider
11%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for CleverTap?
The cost is relatively competitive and affordable, but smaller organizations might find it a bit difficult to use this tool, especially when they are working under a limited budget.
What needs improvement with CleverTap?
The area where CleverTap can be improved is in identifying customer behavior. Tutorials on how to use this tool should be made public and online, and it should make its interface simpler for new us...
What is your primary use case for CleverTap?
I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the en...
 

Comparisons

 

Also Known As

Branch Mobile Measurement Partner (MMP), Mobile Linking Platform (MLP)
WizRocket
 

Overview

 

Sample Customers

Information Not Available
Over 10,000 leading mobile brands use CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Here are some of our customers - - Vodafone Idea - SonyLIV - Daimler - Gojek - Carousell - Premier League