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Adobe Target Reviews

Vendor: Adobe
3.9 out of 5
Badge Ranked 1

What is Adobe Target?

Featured Adobe Target reviews

Adobe Target mindshare

As of July 2025, the mindshare of Adobe Target in the Personalization Engines category stands at 30.3%, up from 27.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Personalization Engines

PeerResearch reports based on Adobe Target reviews

TypeTitleDate
ProductReviews, tips, and advice from real usersJul 28, 2025Download
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Key learnings from peers

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
By visitors reading reviews

Top industries

By visitors reading reviews
Financial Services Firm
28%
Computer Software Company
9%
Healthcare Company
8%
Manufacturing Company
7%
Retailer
7%
Educational Organization
6%
Real Estate/Law Firm
4%
Recreational Facilities/Services Company
3%
Transportation Company
3%
University
3%
Wholesaler/Distributor
3%
Legal Firm
3%
Government
3%
Outsourcing Company
2%
Insurance Company
2%
Non Profit
1%
Hospitality Company
1%
Logistics Company
1%
Comms Service Provider
1%
Performing Arts
1%
Renewables & Environment Company
1%

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Adobe Target customers

 

Adobe Target reviews

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Nitish Lamba - PeerSpot user
Technology Lead at Infosys
Verified user of Adobe Target
Jun 30, 2024
Allows for precise targeting based on user location, enabling campaigns specific to regions but documentation could be more comprehensive

Pros

"Everything is readily available and intuitive."

Cons

"There is room for improvement in the way Adobe Target handles single-page applications. "
Elavarasan Devarajan - PeerSpot user
Target Team Lead at Tata Consultancy
Verified user of Adobe Target
Jun 24, 2024
Useful for A/B or multi-variate testing and helps to offer personalized experiences

Pros

"Additionally, Adobe Target offers features like multi-variation testing, automated personalization, and recommendations, which are particularly beneficial for e-commerce websites. Integration with other Adobe tools like AEM and Adobe Audience Manager further enhances its capabilities in audience segmentation and analytics for retargeting strategies. "

Cons

"We have some bugs. For example, suppose I'm creating the activity because of all the activities we create. In that case, we have to get the data from user interaction and understand how this activity was performed. In some rare scenarios, we couldn't capture the data after the activity was published in production because of some issues on Adobe Target's end. "
Find out what your peers are saying about Adobe Target. Updated July 2025
863,651 professionals have used our research since 2012.
Viraj Bankar - PeerSpot user
Senior Consultant at KPMG India
Verified user of Adobe Target
Jul 17, 2024
Has scalability issues, but it is completely free for users

Pros

"The most valuable feature of the solution is the personalization area."

Cons

"From a mobile application standpoint, we have very limited resources. Maybe my knowledge is limited in terms of testing and validating my experiences, making it areas that need to be made more user-friendly."
SK
AEM Specialist at Pearton
Verified user of Adobe Target
Jul 8, 2024
Easy to use and manage for users

Pros

"It is a scalable solution."

Cons

"The solution's technical support team is an area with certain concerns where improvements are required."
Juan Eduardo Puracchio - PeerSpot user
Architect + Developer at Brava Data
Verified user of Adobe Target
Jun 24, 2024
An easy-to-use solution that is useful for A/B testing and personalization

Pros

"I like that the tool is very simple to use. It easily integrates with analytics tools like Adobe Analytics without needing extra setup, which gives us comprehensive reports right from the start. This feature enhances our reporting capabilities significantly, unlike other tools where integrating analytics can be complex. "

Cons

"Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads. "
JF
VP at a financial services firm with 10,001+ employees
Verified user of Adobe Target
Sep 1, 2024
Useful for A/B testing that helps to optimize user journeys and improve conversion rates

Pros

"I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing. "

Cons

"I think Adobe Target needs more AI features to automate some things. Regarding integration, it is easy to integrate with their AM platform for hosting websites, but it isn't easy. They need to do more work to ensure their tools are easily connected and work together. That's something I'd suggest they improve. "
Harshit Gaur - PeerSpot user
Associate Data Analytics L1 at Publicis Sapient
Verified user of Adobe Target
Jun 25, 2024
Used to perform A/B testing or make recommendations for website development

Pros

"The solution has some critical tools with which you can do A/B testing, multivariate testing, recommendations, and other types of testing."

Cons

"The user interface for the form-based composer is slow, and the loading time is not optimized."
AN
Manager at a computer software company with 10,001+ employees
Verified user of Adobe Target
Jun 4, 2024
Accessible to anyone and facilitate seamless integration with different systems

Pros

"Adobe Target has a user-friendly interface, which makes it easy to use."

Cons

"For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building."