Adobe Target Reviews

Basically, I have used it for the personalization of content and forms. I have been personalizing for different regions, like the US, UK, and others. The forms need to be different, or at least the segment or fragment of the forms, depending on the region. 

So, I created a kind of personalization by switching up the form based on the location and certain other conditions. I also did content personalization based on the logged-in user, modifying the product solution using Magic to pull up data and push it onto Adobe Target.

I found the recommendation section to be the most valuable. That has been my use case majorly, primarily for product recommendations based on categories we created. Additionally, there was experience targeting, usually used to personalize content for specific users. That goes hand-in-hand with the account.

Another thing is a fortiori, where I was analyzing the experience targeting results and seeing which was the winner. It helped me understand the data better.

AI initiatives: 

I could use it in one. There is a new feature in Magento 2 as an Adobe Commerce, where it was using this feature called Configuration (I forget the name of it). It uses the Sensei AI feature in the backend to give customized recommendations for products. I work on a current project that uses this, but it's a separate team. They are using Adobe Target within the front-end framework, and the data coming into Magento is coming from an AI-driven feature using Sensei Analytics.

Learning Curve: 

Adobe Target is quite an easy tool. However, since there's a lot of involvement of other Adobe products, you have to be aware of that. When we use Adobe Target, it's not a single product. There is also Adobe Launch or Adobe IO, which we should be executing on. 

So, a bit of technical knowledge will be required to understand how to create your experiences. But mostly a front-end knowledge of the framework is sufficient enough to start to work on this.

I still feel that there is room for improvement in integration. For example, if I have the entire repository or schema downloaded into my AEM from any commerce platform, like Hybris, and I want to personalize the content based on user criteria, such as product suggestions, there is a bit of an impasse there. There's no direct way to do it. We always have to find some workaround to get in and get the details.

If we could expose everything directly target, it would be easier. For example, if I could push login information from AEM by the name, and then from Hybris or any other commerce engine, say I have the keyword "night issue." I could then make a suggestion related to night issues to the user.

Basically, I want this feature to be customizable in AEM now that Launch is being removed as a data source or integrator between the analytics engine and Target. Now it is becoming more difficult. I'm not sure how IO works right now for this. Instead of Launch, they replaced it with IO, but I'm not sure how they are doing it. This is one major change that I felt should be improved.

I have been using it for six to seven years. 

It breaks down. For example, if I have nearly around 300,000 products or 300,000 total overall list of elements. At that time, it has a limitation—something like only 30,000 or 40,000 total audiences can be created. There's a limit for audience creation; otherwise, it breaks. 

This is something I experience with my current client, where they are saying that if they create more than 100,000 audiences, then there is a problem. It does not work.

So there are some issues when it comes to stability.

There are certain problems. Recommendations sometimes do not work when there are too many of them created. The Java script created inside the recommendation fails to load.

There are also some limitations in capability to include other languages, other front-end frameworks. For example, if I'm trying to use Vue.js or Node.js as a template for recommendation, then there is a problem with that.

Number of end users: 

There are no more than two or three people. But then there is major involvement from the business team, who create the scenarios for us to implement these things. So, it's mainly a business team that gets involved, and then the size increases. Otherwise, it's just two or three technical members.

I did contact support, but it was mainly project or requirement-specific. If something is not working, if there's an issue coming in, then we interact. Otherwise, it always goes through an Adobe ticket, where we have to provide clarification for the project. So we can't go beyond that.

I am experienced with the whole Adobe product suite. I'm an Adobe Solutions Architect, and I have knowledge of and experience with AEM and other CMS products, like CQ5 and Experience Manager. I work mainly as a full-stack developer. I got into all these Adobe products nine years ago.

So, I chose it because I have a lot of experience with this tool. 

The setup is easy. But, if I need to push the customized algorithms, I felt like using Launch was easier than IO because I could use Launch to integrate multiple other frameworks to pull in the data and make personalization better.

All Adobe products are a little bit on the higher side, although it depends on the overall margin and the investment that a particular customer is looking for in a feature, because it's all about personalization and a better experience for the user. 

When they come to your web app, how much revenue can you generate with it? It's all about the business. What kind of insight do they want to create, and how do they want to promote and show it to the customer? There's a scope of business that influences it, but then it depends on the overall profit margin that they are making.

My advice: If you are really into the commerce section, like retail and e-commerce sites, then Adobe Target is quite beneficial. You won't have to write too much code to provide personalization to specific users. 

There's a full dashboard created for you to define what you want to personalize and how you want to display it. There is a categorization between the audience experiences and recommendations, where you can easily write your own criteria.

With some technical and business members integrating together, they can write it easily. And in a very short span, you can personalize the content that you want. So, there are no major changes required from the AEM side. It is a good product for use in the retail and e-commerce sectors.

It also works for banking and finance when you're using forms. It does a lot of personalization based on criteria for region-specific or local-specific needs. That is also something that Adobe Target is very good at.

Overall, I would rate it a six out of ten because of the lack of integration, the stability issues, and a couple of other things.

I mainly use the product for A/B testing and personalization. We base our tests on customer journeys, sometimes getting insights from other teams about customer segments. The business comes up with test scenarios, and we develop and compare different experiences, gathering feedback and making adjustments until they are satisfied. Once approved, we move it to production, closely monitoring the results and customer interactions.

The platform's most valuable feature is deploying code live instantly and retracting it just as quickly. The user interface is good and allows connections to various analytics and reporting tools, such as Adobe Analytics and Google Analytics. Adobe Target has many built-in features that simplify implementation without extensive coding.

The product is expensive for small-scale businesses. This particular area needs improvement. 

I have been using Adobe Target for around four years.

I rate the product stability an eight.

Adobe imposes some limitations based on the contract regarding the number of audience interactions and calls. Generally, it is scalable. 

I rate the scalability an eight.

The technical support services are generally good, with extensive documentation available. However, the support level depends on the contract, and initial integration might require more technical assistance. It is effective but could benefit from increased availability during the initial setup.

Positive

The initial setup is not very easy, but it is not extremely difficult either. It requires technical expertise, particularly for managing flicker and integrating with websites or mobile apps.

The return on investment is good if a business has a large customer base. Our customer engagement rates and the impact of our personalization efforts have been positive, making the platform worth the investment.

The platform is quite expensive, which has been a concern for some businesses. However, its features justify the cost, particularly for large enterprises with extensive customer bases.

Adobe Target's A/B testing functionality has been pivotal for our marketing strategy. It allows for quick implementation of out-of-the-box features based on segments or geolocation, enhancing our ability to personalize customer experiences effectively.

While I haven't personally faced many technical challenges, I have heard from colleagues that occasionally, the server can be down during the integration process, causing activities to go into draft instead of being saved. This can delay go-live schedules. Additionally, during peak times, the shared servers managed by Adobe can become slow.

I would recommend Adobe Target, especially for enterprises with a large customer base and the need for robust personalization and A/B testing capabilities.

I rate it an eight out of ten.

The main purpose of the target is to personalize and optimize user behavior. If we consider that you are visiting some page today, let us assume that you are interested in Nike shoes or something. What will happen is that since you have visited the site containing the Nike shoes, a personalized banner or a personalized offer, particularly for a specific user based on some criteria, will be made visible to those users who have visited the home page and the Nike shoe page.

The most valuable feature of the solution is the personalization area. The other valuable feature of the solution is the AB test. If we are planning to have a new UI, you can push that new UI to a limited number of folks in the initial phase, and then eventually, you can replicate the older version and bring your new version. In the whole process, you can evaluate whether your new UI is working or not or if you need to stay with the existing UI. You can make some analysis based on your old UI. You can do the analysis since data is collected in Adobe Analytics. We can analyze whether the user is clicking or not and whether he or she is converting or creating a lead, and based on that, we can do an A/B test as well, and then we can have some automated personalization. For multiple personalizations, we have to configure them in the back end, and then automatically, it will start flowing to your browser or the application randomly, so it is not, like, fifty-fifty or seventy-thirty and is not fixed. It will randomly show you Abc, for example. Ten times 'a' will appear, ten times 'b' will appear, and ten times 'c' will appear. If you eventually click on 'a' multiple times over a period of time, you will get 'a' as an experience or your default experience. It will mitigate your low-performing personalizations or experience over a period of time, and it will make it like a high-performing default experience. Then, we have the product recommendations or content recommendations. The recommendation is something that if you have viewed a specific product, like Nike shoes, then what will happen is that we can retarget that particular user with some offers on that specific product. We can also have default algorithms that talk about how people who viewed this also viewed that. We can look at the most viewed products or top products. We have these algorithms built into Adobe Target, which we just need to use and retarget the users.

From a mobile application standpoint, we have very limited resources. Maybe my knowledge is limited in terms of testing and validating my experiences, making it areas that need to be made more user-friendly.

I have been using Adobe Target for a year and a half to two years. My company has a partnership with Adobe.

So far, I haven't seen any breakdown or downtime. It has a very low downtime.

Currently, I think six or seven people use Adobe Target in our team, and I don't know anything outside our team.

I have had conversations with the solution's technical support team on specific issues. From Adobe Target's standpoint, my conversations with the solution's technical support team were different and related to technical issues we faced during the implementation phase, but they were nothing related to the product level.

My company has been using Adobe products, and so we have aligned ourselves with the tool associated with it.

The product's initial setup phase is easy when done on the web, but for mobile phones, it is a little complicated. I would not say it is difficult and would rather describe it as a lengthy process to follow.

The solution is deployed on the cloud. Adobe has its own cloud.

It has a high cost, so it is not a product that everyone can afford.

Whether one should use the product or not is something that depends on your business requirements and what is the purpose of using Adobe Target. I would recommend using the tool or not, depending on your use cases. If you are looking for something for personalization, optimization, and testing of different URLs, I would suggest you go ahead with Adobe Target, but if you are thinking of capturing the data or analyzing the data, then I won't recommend it to you.

The tool is easy for beginners to use. There are many guides available online to help with using Adobe Target and following the steps mentioned in them is pretty easy. The tool is not difficult if you have a little bit of technical knowledge associated with HTML or JavaScript.

My company has multiple options if we compare Adobe Target with other products, like Optimizely, but it has very few limitations. From Adobe, we have the feasibility of getting analytics data directly, and we don't have to do many integrations for that. It is very easy for Adobe to occupy space within other ecosystems as well as Adobe's ecosystem, which is a pretty good thing. Adobe's team provides quick responses, so we don't have to spend much time getting it online or in production. With the tool, we have the visibility of enabling, disabling, and scheduling the enablement of the activity.

I rate the tool an eight out of ten.

I use the solution in my company since we are dealing with and working on a cybersecurity site, and it includes both the financing and the cybersecurity parts. What we do is that we provide different user experiences. My role is kind of playing with JCR and properties for each and every page. Based on the properties, if someone logs in and checks their health benefits and all, then for health benefits, I will show one particular tab that has to be displayed to the users, where they can navigate and get the data from the back end. If someone goes from health services to car financing or some other area, then the particular option I introduced for health services will not be there. I am playing with the tool based on the customers, based on whoever is logging in, and what type of login they use. Based on the aforementioned area, I can filter using the page properties, and based on the properties, I can use Adobe Target. I can push up what content needs to be shown on a page. Each user will have a different user experience while working on the page.

The most valuable feature of the solution stems from the fact that you can enhance the page all the time. It involves a little policy work, specifically the page policies we implement using Adobe Target. That is how even if you show some pop-up or something on the page related to whatever the user is searching on based on JCR, you can manipulate what you are showing over there based on how the look and feel has to be there, and based on the policies for that particular page. The aforementioned area consists of details that grabbed my attention more because I feel that if the customer is looking at the page with the same kind of pop-ups all the time, I don't think it will look attractive or will get the customer involved in the page.

I think the configuration of Adobe Target is carried out manually. I think that since it is an Adobe tool, it has to be integrated directly and or given to the user or developer who is working on it. The configuration part at a dispatcher level has to be made a bit easier so that it can be more in the market.

As of now, based on how one plays with the policies or based on page policies, the parent and child hierarchy is what we are following right now in our company, and if there is some segregation in that, that will help, especially if we plan to do some follow-ups.

The solution's technical support team is an area with certain concerns where improvements are required.

I have been using Adobe Target for two years. I am a customer of the tool.

The stability part is something that varies from site to site, or depending on what site you are working on, it is possible to have cloud integrations if one prefers to have them. My company faces issues basically from a dispatcher and cache level, but I don't think it is a major issue.

Stability-wise, I rate the solution an eight out of ten.

It is a scalable solution.

Our company's developer team uses the tool. In my particular team, around three to four people handle Adobe Target. There are different teams using the tool for different purposes.

I rate the technical support a seven out of ten.

Neutral

I have experience with Adobe Analytics. I also have used the regular SIEM tools and servers.

The product's implementation phase is difficult since it is something new. People have to get involved in the tool, and it may involve some new learning curve. I feel that instead of Adobe Target being involved with tools, it already comes with some in-built foundation components.

The time required to deploy the product is something that varies for each individual. Dealing with the integrations of the product is something that is new for me. The integration of the product with different components is an area that I am new to right now. Dealing with the configuration parts and how you pull them in your page is something where some learning curve is involved, but once we learn it, then things become easy since one can get a better understanding of your free time and a better understanding of it. Even the documentation part of the tool is difficult to understand because it is new in Adobe Target. The documentation part is a bit difficult to understand. I feel like there should be an easier way to deal with the documentation part, and if it is improved, then it can help Adobe Target get more attention in the market.

The tool is easy to use. The only tough part of understanding revolves around how you include it at the dispatcher level and how you are integrating it into your page site, including what codes, what URLs you are giving into your page, and how you add your configurations and the dispatch level. The aforementioned areas need to be taken care of properly, and the remaining parts are easy to manage in the tool.

I would recommend Adobe Target to other people.

One needs to look into the implementation part of how Adobe Target can be useful for day-to-day activities in their company and how it can help grab the attention of the customers and make life easier for them. Once the integration is done, the tool will be used. There are multiple use cases associated with the tool, such as how to segregate, how the coding part can be reduced or simplified, and how you can project it to different pages in a different way.

I rate the tool an eight out of ten.

We use the solution mostly for A/B testing and personalization.

The most valuable features of the solution are automated personalization, AI, and machine learning algorithms.

Adobe Target is an expensive solution.

I have been using Adobe Target for three years.

I rate the solution’s stability ten out of ten.

Adobe Target is a scalable solution. Around seven to eight people are using the solution in our organization.

I rate the solution an eight out of ten for scalability.

Whenever we face an issue, the technical support team typically resolves it within a day or two.

Positive

I have previously used Google Optimize.

The solution’s initial setup is easy.

You need some coding and developer experience to deploy the solution. The analysis takes a lot of time, but the solution's deployment doesn't take much time.

Compared to other tools, Adobe Target's A/B testing functionality has been good for our marketing strategy. Initially, we had pre-hiding snippet issues with Adobe Target and needed to tweak the code a bit. Now, Adobe has fixed that issue from their end. Adobe Target is worth the money you pay for it.

We have used the solution's AI feature internally for our organization but not for the clients. Users should spend more time on analysis before choosing the solution. It's better to learn everything and start using the tool because it will take a lot of time to get the results. Depending on your data, it typically takes a month or two. So, that's a waste of data if you don't analyze it.

Overall, I rate Adobe Target a nine out of ten.

I create activities in Adobe Target and perform tasks like deploying tags. In my course of using Target, I have been implementing multiple banners, push tags through banners, and integrating third-party agency tags using the site. 

In a recent project on an e-commerce site, I encountered an issue where the checkout button was blocked. I used Target to create a tag and remove the blockage from that specific page.

Multi-variant testing in Adobe Target has impacted our organization’s digital strategy. It allows us to test multiple changes simultaneously, such as visitor conversions, traffic percentages, and product conversion goals. By testing various combinations of changes, we gain valuable data feedback that helps us make revenue decisions and optimize our digital strategies.

The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis. I saw the benefits of Target immediately after implementation in streamlining deployment across multiple environments like stage, production, and development.

We use Adobe Target for personalizing content on our site, optimizing customer experiences, and measuring digital strategies through reports. We also use Rapid API for A/B testing and multivariate testing to review and adjust content on different pages for better personalization and performance.

Adobe Target can improve its reporting and dashboard creation. It would be beneficial to have clearer segmentation options with more dimensions and metrics available. Tracking and tagging users can become easier if there is an option to modify user demographics and provide default settings for e-commerce and digital marketing sites.

I have been using Adobe Target for six years. 

I haven't experienced any major issues in regards to stability in the past few years. For a brief moment, there was a maintenance-related downtime issue where the tool was temporarily inaccessible without prior notice. This issue didn't affect our live website as we had already deployed changes to production.

I have contacted the customer service in a recent block that I faced with the AWS launch.

Positive

I have experience with Amplitude and Google Tag Manager (GTM) as alternatives to Adobe Target.

In my experience, Google Tag Manager is better because it offers more user-specific features and a better default setup compared to Adobe Target.

It is easy to deploy Adobe Target. We have multi-testing and multiple environments in place.

The maintenance is handled by Adobe through quarterly checks and suggested configuration changes.

Although we have a team of three people, one person can handle the deployment.

Target has influenced our ROI and business outcomes. We were able to identify and address issues like the checkout button being hidden, which hindered user experience and caused drop-offs in the payment process. Through testing and analyzing conversion rates and drop-off rates, we provided valuable insights to our UI team, leading to improvements in site design and user interactions. 

The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals.

I would recommend that new users of Target should understand and utilize multivariate testing effectively. They should also familiarize themselves with dimensions and metrics in reporting. 

Overall, I would rate it an eight out of ten.

Adobe Target has a user-friendly interface, which makes it easy to use. Plus, there's a supportive community and comprehensive documentation available. These features make it accessible to anyone and facilitate seamless integration with different systems. It's like a one-stop solution, making Adobe Target impressive and efficient.    

For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building. This separation of tasks among different systems makes sense. I don't see any significant disadvantages, as Adobe Target is a leading tool in the market and offers a great set of features compared to other tools.

I've been using various Adobe technologies like Adobe Analytics, Adobe Launch, Adobe AP, and specifically Adobe Target for about four years now. In total, I've been using the Adobe Stack for the past ten years.

Adobe Target is a stable product overall. I've extensively used features like product recommendations, which are premium and work excellently. One limitation is in profile scripts, where there's a time limit to prevent long website loading times, ensuring a good user experience. These limitations are more about maintaining a positive customer experience rather than disadvantages.

I haven't encountered any scalability issues with Adobe Target. It's a managed service, and Adobe ensures the performance scales as needed, especially when segmenting users or adjusting computing resources.

I've contacted Adobe Target support a few times, mostly regarding feature limitations or questions. They have been helpful.

Positive

Deploying Adobe Target is simple and quick. Developers just need to add the JavaScript to the website, and if using a tag manager, the process becomes even easier. It only requires a few steps to get it up and running smoothly.

Adobe Target is a managed service. It's not like a software you deploy or a local/cloud database you run. With Adobe Target, you use JavaScript provided by Adobe on your website to collect data and personalize it. This data then goes into Adobe's systems, likely stored on AWS or other cloud platforms. As users, we don't need to know where exactly Adobe stores its data; it's managed by Adobe.

For me, the cost is worth it considering the value Adobe Target brings. Its segmentation capabilities are top-notch, offering both out-of-the-box options and the ability to bring in custom data for segmentation, which greatly enhances our marketing efforts.

There's no fixed price with Adobe; it depends on negotiations and business arrangements. 

If you're already using Adobe's suite of products like Adobe Analytics, Adobe Launch, or Adobe Data Collection, then definitely go for Adobe Target without hesitation. It's seamlessly integrated with Adobe's ecosystem. However, if you're not using Adobe products yet, I recommend starting with other Adobe products first to benefit from the interconnected features and smoother integration. It's always advantageous to have all your digital products within the same ecosystem for better integration and data flow.

Adobe Target is fairly easy for beginners to pick up, especially on the reporting side. Implementation might require a bit more familiarity, but with the extensive documentation, videos, and resources available, anyone can learn to use it effectively.

I'd rate Adobe Target at ten out of ten for its excellent features like product recommendations, automated personalization, and user-friendly interface.

I use Adobe Target to create personalized experiences for different user groups. I set up these experiences based on audience segments and analyze their effectiveness using analytics. I also manage content through Adobe Target. 

With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive.

Integrating Adobe Target with other tools posed challenges, particularly in obtaining accurate analytics data. While using it for testing and analytics, I found that the analytics reports provided by the tool did not accurately reflect the specific changes made in the tests. Instead, it included broader data from the overall experience.

The recent user experience update is glitchy. 

I have been using the product for four to five years. 

I rate the tool's stability an eight to nine out of ten. 

I rate Adobe Target's scalability a ten out of ten.

We contacted their technical support regarding the new audience and segments we were adding. We could not see those reflected in Adobe Analytics because the unspecified data was much larger than our segments. We got a knowledge transfer, and they found that the issue was being created within their system, so they resolved it.

The solution's deployment is straightforward. You need to have front-end development skills to work with the platform. If you have those skills, it becomes easier to understand and utilize the functionalities of the platform.

Many companies are using Adobe Analytics, but if they want to personalize more and enhance their consumer and business capabilities, Adobe Target should be considered. The future of customer journey analytics will likely involve using AI to make customized changes, and Adobe Target can help with that transition. However, it's not easy and can be costly. Starting with Adobe Target allows companies to move in that direction gradually, making it a very good choice.

I rate the overall product a nine out of ten.