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Salesforce Identity Reviews

Vendor: Salesforce
4.0 out of 5
314 followers
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What is Salesforce Identity?

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

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Salesforce Identity is the #2 ranked solution in top Mobile Identity solutions and #10 ranked solution in top Customer Identity and Access Management (CIAM) solutions. PeerSpot users give Salesforce Identity an average rating of 8.0 out of 10. Salesforce Identity is most commonly compared to Auth0: Salesforce Identity vs Auth0. Salesforce Identity is popular among the large enterprise segment, accounting for 64% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 16% of all views.
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MicroStrategy Usher vs. Salesforce Identity
April 2025
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Salesforce Identity mindshare

Product category:
Mobile Identity
As of May 2025, the mindshare of Salesforce Identity in the Mobile Identity category stands at 29.2%, up from 18.5% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Mobile Identity
 
 
Key learnings from peers

Valuable Features

Valuable features of Salesforce Identity include intuitive user experience and comprehensive platform integration. It enables pipeline management and facilitates quick communication with management. It offers seamless lifecycle management from lead generation to post-sale support. Users benefit from its user-friendly interface and ample training resources. It significantly enhances security and compliance for organizations.
  • "The solution is very easy to understand."
  • "The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
  • "Salesforce Identity is a very user-friendly solution."

Room for Improvement

Salesforce Identity is criticized for its complex interface and dashboard, requiring extensive training. Users desire a simplified layout with a single comprehensive dashboard. Integration of AI for marketing activities is a sought-after feature. The system’s usability relies heavily on technical expertise, and a preference for a plug-and-play setup is expressed. Customer support does not consistently meet expectations. Performance is noted as slow, which affects efficiency.
  • "The product is slow."
  • "Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
  • "Salesforce Identity needs more expertise in the application."

Pricing

  • "I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
  • "On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

Popular Use Cases

Salesforce Identity is used by companies to facilitate communication during pipeline management, support e-commerce platforms expanding across multiple locations, and register customers efficiently. It functions as an identity provider to centralize user authentication for portals on different technologies, aiding fashion brands and various B2C businesses. Additionally, organizations handle network-related cases using Salesforce Identity.

Deployment

Salesforce Identity's initial setup is cloud-based and straightforward. Many found installation easy, backed by strong support from the company, experiencing no issues. Setup is not seen as complex, requiring roughly 15 minutes for deployment. Users appreciate the use of Salesforce's dedicated cloud platform.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Salesforce Identity Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
13%
Manufacturing Company
9%
Hospitality Company
7%
Retailer
7%
Comms Service Provider
6%
Government
6%
Insurance Company
6%
Energy/Utilities Company
4%
Healthcare Company
3%
University
3%
Outsourcing Company
2%
Logistics Company
2%
Wholesaler/Distributor
2%
Construction Company
2%
Transportation Company
2%
Recreational Facilities/Services Company
2%
Non Profit
2%
Recruiting/Hr Firm
1%
Educational Organization
1%
Legal Firm
1%
Marketing Services Firm
1%
Non Tech Company
1%
Individual & Family Service
1%
Pharma/Biotech Company
1%

Compare Salesforce Identity with alternative products

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Salesforce Identity customers

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Product Categories

Product Categories
Mobile Identity
Customer Identity and Access Management (CIAM)

Popular Comparisons

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Salesforce Identity reviews

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Mitesh (Mitesh) Kumar - PeerSpot user
Salesforce Project Delivery Manager at Techforce Services Pty Ltd
Verified user of Salesforce Identity
Apr 8, 2024
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features

Pros

"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."

Cons

"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."

What is our primary use case?

We use it in several ways. Salesforce can function as an identity provider. For example, if you have your own portal hosted on a different web technology, you can use Salesforce Identity to centralize user authentication. 

We've implemented this for fashion brands, websites, and various mid-to-single-sized companies – primarily in the B2C domain.

How has it helped my organization?

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.

For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. 

Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps.

Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

*Disclosure: My company has a business relationship with this vendor other than being a customer: customer/partner
Read full review (684 words)
Mrunali Khobragade - PeerSpot user
Network engineer at Wipro Technologies
Verified user of Salesforce Identity
Jun 4, 2024
User-friendly, easy to understand, and helps with the compliance requirements

Pros

"The solution is very easy to understand."

Cons

"The product is slow."

What is our primary use case?

We get network-related cases on Salesforce Identity and work on them.

What is most valuable?

The solution is very easy to understand. It is very beneficial for our company for security purposes. It's very user-friendly. We do not find any difficulty using the tool. The solution has a positive effect on our compliance requirements.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (183 words)
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PeerSpot user
Digital Strategy Consultant at a consultancy with 11-50 employees
Verified user of Salesforce Identity
Apr 16, 2021
Customizable, easy installation, easy to use, and great user experience

Pros

"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."

Cons

"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."

What is our primary use case?

We used it for researching the best solution for one of our customers who was a big e-commerce platform with plans to sell on a lot of retail locations across Europe.

How has it helped my organization?

It was for a client, and it helped them a lot to organize their retail. It made it easier for them to expand across all the target areas that they had marked. They got very good support, which helped a lot in organizing their staff. This is one of the best platforms in this area.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (350 words)
AN
Pre Sales Engineer at Jawraa
Verified user of Salesforce Identity
Oct 17, 2019
Access Management tool with ability to communicate quickly via dashboard, but needs a user-friendly interface

Pros

"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."

Cons

"The interface should be simplified and the dashboard has a lot of options but could be improved."

What is our primary use case?

When we are running our pipeline in SalesForce we are able to communicate with our line managers and with the partners..

How has it helped my organization?

We are using that to have our projects documented and the tracking that in easier way with multiple options

It is valuable to have a key strategy for your activity in SalesForce.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (387 words)
CB
Manager of Stragetic Accounts at Ondu
Verified user of Salesforce Identity
Aug 8, 2023
An intuitive and user-friendly solution that is easy to set up

Pros

"Salesforce Identity is a very user-friendly solution."

Cons

"Salesforce Identity needs more expertise in the application."

What is our primary use case?

Salesforce Identity is used to support registering customers.

What is most valuable?

Salesforce Identity is a very user-friendly solution. Salesforce Identity is a very intuitive and easy-to-work-with solution.

*Disclosure: I am a real user, and this review is based on my own experience and opinions.
Read full review (151 words)