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IBM Cognos vs MicroStrategy comparison

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Buyer's Guide
IBM Cognos vs. MicroStrategy
July 2022
Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: July 2022.
621,703 professionals have used our research since 2012.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category.""The most valuable features of IBM Cognos are governance and enterprise reporting.""The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report.""IBM Cognos offers tools so that you can design and develop your own test queries and reporting solutions.""Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules.""Security administration tools are powerful and flexible.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""IBM Cognos is an excellent solution for tax, planning, budgeting, profit and loss statements and balance sheets."

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"The hyperintelligence is the most valuable feature.""It is easy to use and visually very appealing. One thing that sets it apart is that it has got a great ETL tool. As compared to some of the other solutions, it is much easier to process data from other applications in MicroStrategy. That's why we prefer using it.""The simplicity of MicroStrategy is what I like the most.""I haven't come across any bugs.""The product is very mature. It's quite robust and an excellent enterprise-level solution.""The technical support is quite good.""The solution is ideal for enterprise-level companies or corporations.""The most valuable features of MicroStrategy are user-friendliness and integration with the different data warehouse systems."

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Cons
"I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers.""The solution seems to slow down the servers.""They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product.""I would like to have predictive and forecasting capabilities in Cognos. It's one thing to do reporting, and another thing to easily predict or forecast certain data points, which is very important for all the clients.""There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data.""I would like to see is more easy building, movement in the reports, and dashboard functionality within reporting. Overall more simple elements within reports. If the elements are simple then you don't have to render a full page, but you can move separate parts in the page.""The data uploads that we do, such as Excel files, have a lot of restrictions. If we can make it a bit more user-friendly, allowing us to have more flexibility it would be a great help.""It would be good if the solution had conditional formatting."

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"Data preparation-wise, it was not so straightforward with respect to getting different sources. Preparing or transforming the data inside and then bringing it onto the dashboard was a bit difficult, and the experience could have been better.""It crashes multiple times for even small changes that I make on the fly in the dashboard. After doing all the necessary changes, the MicroStrategy desktop or even the web version kicks the users out, and all the changes are lost. This functionality is buggy in MicroStrategy. It is hard to keep track of all the changes that I have done before. I don't want to make copies of each change that I have made because I would end up creating a hundred dashboards. It is not feasible in a real environment. I haven't worked on integrating MicroStrategy with the cloud. I am not sure how it behaves in the cloud, but I have heard from a few of my friends that there are some hiccups when you kind of sync to the cloud through MicroStrategy.""MicroStrategy should become more user friendly. It should behave more like Tableau.""Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment.""I would like to see the enterprise version available in a demo or as a trial version.""Its price should be lower. In terms of features, what we have is quite encompassing right now.""They should give proper industry-based tutorials so that one can learn it easily and implement it based on the requirements. They should give more MMP files so that we can import a whole project altogether and learn from that project.""It would be good if it had greater analytics so we could build these visualizations by ourselves with scripts."

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Pricing and Cost Advice
  • "Pricing should be improved."
  • "The pricing of this product is meant for medium to large-scale enterprises."
  • "It is my understanding that the cost is very low. It's not very expensive."
  • "Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
  • "It is quite pricy. I think Microsoft BI is cheaper. Tableau might also be cheaper, but it also depends on the usage. If you have very many users, Cognos can be a problem. It could be cheaper than Tableau but not for so many users. If you have a few thousand users, Tableau, which is generally quite expensive, can be cheaper than Cognos."
  • "It's more expensive than similar solutions like Tableau and Power BI."
  • "There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
  • "IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
  • More IBM Cognos Pricing and Cost Advice →

  • "The pricing is fair."
  • "They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
  • "They offer yearly as well as perpetual licenses."
  • "It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
  • "All BI software vendors' list prices are high. It's about a price that fits the customer's needs. And I think MicroStrategy has some flexibility in its pricing model where we can easily demonstrate a total cost of ownership comparison against any of the other players."
  • "There is no subscription, I am using the free version."
  • "I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
  • "The price of MicroStrategy is reasonable."
  • More MicroStrategy Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report.
    Top Answer:As we get new requirements, we need to see if they fit into Cognos. As of right now, it fits our needs, however, that can change. We've had issues in the past that the solution is still working to… more »
    Top Answer:MicroStrategy has powerful data security features, which are crucial these days. For example, when users view data in MicroStrategy, they're only allowed to see a portion based on the permissions… more »
    Top Answer:We pay annually for an annual subscription, and we renegotiate the price periodically. I don't know if it's cheaper than solutions like Tableau or Power BI. I don't remember comparing the cost. It's… more »
    Top Answer:I would like to see more integration.
    Ranking
    Views
    12,929
    Comparisons
    10,023
    Reviews
    19
    Average Words per Review
    548
    Rating
    8.2
    Views
    11,485
    Comparisons
    8,485
    Reviews
    15
    Average Words per Review
    514
    Rating
    7.7
    Comparisons
    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Learn More
    Overview

    Cognos Software is IBM's Business Intelligence and Performance Management solution, offering BI, strategy management, financial performance, and data analytics applications. Cognos caters to all levels in an organization with products designed for individuals, workgroups, departments, mid-size companies, and big enterprises.

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Offer
    Learn more about IBM Cognos
    Learn more about MicroStrategy
    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    REVIEWERS
    Financial Services Firm12%
    Computer Software Company11%
    Insurance Company10%
    Healthcare Company8%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Comms Service Provider16%
    Financial Services Firm12%
    Government7%
    REVIEWERS
    Financial Services Firm15%
    Healthcare Company14%
    Retailer11%
    Manufacturing Company6%
    VISITORS READING REVIEWS
    Computer Software Company20%
    Comms Service Provider15%
    Financial Services Firm13%
    Retailer7%
    Company Size
    REVIEWERS
    Small Business25%
    Midsize Enterprise16%
    Large Enterprise59%
    VISITORS READING REVIEWS
    Small Business16%
    Midsize Enterprise15%
    Large Enterprise69%
    REVIEWERS
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise62%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise14%
    Large Enterprise71%
    Buyer's Guide
    IBM Cognos vs. MicroStrategy
    July 2022
    Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: July 2022.
    621,703 professionals have used our research since 2012.

    IBM Cognos is ranked 5th in BI (Business Intelligence) Tools with 20 reviews while MicroStrategy is ranked 7th in BI (Business Intelligence) Tools with 16 reviews. IBM Cognos is rated 8.2, while MicroStrategy is rated 7.8. The top reviewer of IBM Cognos writes "Helpful online community, highly reliable, and secure". On the other hand, the top reviewer of MicroStrategy writes "Good technical support but quite technical and needs better integration capabilities". IBM Cognos is most compared with Microsoft BI, Tableau, Qlik Sense, Microsoft SQL Server Reporting Services and Oracle OBIEE, whereas MicroStrategy is most compared with Microsoft BI, Tableau, SAP BusinessObjects Business Intelligence Platform, Qlik Sense and Oracle OBIEE. See our IBM Cognos vs. MicroStrategy report.

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    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.