IBM Cognos vs MicroStrategy comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between IBM Cognos and MicroStrategy based on real PeerSpot user reviews.

Find out in this report how the two BI (Business Intelligence) Tools solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed IBM Cognos vs. MicroStrategy Report (Updated: November 2023).
746,635 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"The correlation analysis is excellent. It's one of the best that I have used to date.""The most valuable feature of IBM Cognos is security. The solution has updated features that other competitors' solutions come out with long after IBM Cognos has had them.""If they want dashboarding, storytelling, and analyzing why KPIs are met or not, then Cognos is a better candidate than Qlik Sense.""The initial setup is very straightforward.""Cognos' most valuable features are the bundled studios, simple UI, and advanced features like the ability to create data modules.""It is a stable product.""The most valuable features of IBM Cognos are governance and enterprise reporting.""Comparing IBM Cognos to other applications, once a person is trained on it or they have developed a skill set to operate the application, it is best in its category."

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"It is a great tool and has the best offerings for doing data analysis.""The interactive features that appear in the report were good. The external rendering option they give with multi servers was also good.""It plays a vital role in establishing a connection with predictive continuous improvement.""The hyperintelligence is the most valuable feature.""MicroStrategy's best feature is that it is a user-friendly tool.""MicroStrategy has powerful data security features, which are crucial these days. For example, when users view data in MicroStrategy, they're only allowed to see a portion based on the permissions. When we evaluated other solutions like Power BI or Tableau, we found the security is very poor. They can't help us secure access to the data.""The feature I found most valuable is the drop and drag functionality available.""The solution is a very good enterprise tool with excellent enterprise functionality for security and user access. It also works perfectly in distribution, with everyone getting their own reports. It is very complex, so you can do whatever you want. If you want to make some data limitations, you can do it. I also like the internal in-memory engine with the Symantec layer. This makes the solution pretty powerful."

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"It could have more options for themes.""Data modeling needs to be improved. We use the ETL process, and when we get errors, we then need to identify which structural change is required. The error messaging should be better. They should be descriptive rather than semantic.""We would like to see development of the product's UI function, to make it more of a UI tool that can be configured as required.""There are some problems with how Cognos handles huge data sets and when connecting with multiple sources and searching the data.""There are some small features that are missing. It would be nice if the graphics were better. You can use external sources for charts, but it's quite complex to use and not easy to implement. If you want a new chart, you can download it from multiple tools and implement it into IBM Cognos.""I would like for the platform to become more standard. If we make a development on our report and our dashboard, it will not be used in another solution. That means there is no portability for the developers.""It would be good if the solution had conditional formatting.""I would like to see the introduction of mapbooks for supporting some geographical information."

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"Preparation, data loading and data management application is challenging with MicroStrategy. It lacks cube-based analytics as it is outdated, meaning there is no memory or fast processing analytics or MMA deployment.""Lacks decent visualization and the process for creating new objects needs to be simplified.""The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle.""We had some problems with customer service and support.""I would like to see more integration.""There needs to be better visualization.""I would like to see the enterprise version available in a demo or as a trial version.""The pricing could be lower because it is costly."

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Pricing and Cost Advice
  • "There is a standard license required to use this solution. There are some additional tools but I am not sure if they are an extra cost."
  • "IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
  • "It is pretty expensive."
  • "The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
  • "There is some additional licensing that we needed to purchase because we were touching data outside of our core data platform. The cost was approximately $25,000 for the additional licenses, which were approximate 45 licenses. For the application itself, updates, and the core platform it was approximately $50,000. Giving a total cost of $75,000 annually for our usage of IBM Cognos."
  • "I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
  • "On a scale from one to ten where one is low pricing and ten is high pricing, I would rate this solution at eight."
  • "It is averagely priced."
  • More IBM Cognos Pricing and Cost Advice →

  • "There is no subscription, I am using the free version."
  • "I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
  • "The price of MicroStrategy is reasonable."
  • "We are waiting to switch to Microsoft Power BI because MicroStrategy is too costly."
  • "Additional costs are associated with maintenance."
  • More MicroStrategy Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:It depends on the Data architecture and the complexity of your requirement Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos… more »
    Top Answer:Dashboarding, reporting, and ad hoc reporting are the valuable features of IBM Cognos.
    Top Answer:There are a lot of limitations with the out-of-the-box tool.
    Top Answer:It plays a vital role in establishing a connection with predictive continuous improvement.
    Top Answer:I'm interested in finding a cost-effective way to introduce MicroStrategy to my customers. I've noticed that the workstation and desktop versions are free, which is great for development purposes, but… more »
    Top Answer:What I need are clear pricing details and a better understanding of the licensing policies. There might be opportunities for reporting or data analysis, perhaps even in the realm of simulation.
    Average Words per Review
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    Also Known As
    Cognos, Cognos Analytics, IBM Cognos Analytics
    Learn More

    IBM Cognos Business Intelligence provides a wide range of tools to help you analyze your organization's data. IBM Cognos BI allows businesses to monitor events and metrics, create and view business reports, and analyze data to help them make effective business decisions.

    IBM Cognos applies techniques to describe, summarize, and compare data, and draw conclusions. This allows users to see trends and discover anomalies or variances that may not be evident by simply reading data. Data sources that contain information from different areas of a business can be stored in separate packages. Users can see only information that they have been granted access to, based on their group or role.

    IBM Cognos BI consolidates the following business intelligence functions into a single web-based solution:

    • IBM Cognos Insight: Create personal and managed workspaces for data analysis. Using these interactive workspaces, you can share insight results with managers. Cognos Insight supports write-back, and you can also use these workspaces to capture and integrate management goals, commitments, and forecasts.

    • IBM Cognos Workspace: With IBM Cognos Workspace, you can create rich, interactive workspaces using IBM Cognos content as well as data from external sources. You can view and open your favorite workspaces and reports, edit content in your workspaces, and share your workspaces via email.

    • IBM Cognos Analytics: IBM Cognos Analytics utilizes built-in AI and intuitive searches which helps users to quickly create the visualizations and a wide range of reports. Cognos Analytics provides cognitive and managed self-service, enabling you to gain insights from controlled and trusted data.

    • IBM Cognos Report Studio and IBM Cognos Query Studio: Easily create structured and query reports. IBM Cognos allows users to create application and report templates. In addition, report authors can reuse report objects to apply filters, fields, and styles to reports. Users can set the language of the user interface and report content according to the user's native language.

    • IBM Cognos Event Studio: Receive notifications of events that occur within your organization in real time. Event Studio enables the creation of agents that detect the occurrence of business events, failures, or anomalies, based on the change of specific events or data conditions. Notification can be sent via email, publication in the portal, or by triggering reports.

    • IBM Cognos Connection: This is the Web portal for IBM Cognos BI and is the central area for accessing all the IBM Cognos functions. In the web portal, users can schedule and distribute reports, create tasks, administer the server and the access permissions, and more.

    Reviews from Real Users

    IBM Cognos stands out among its competitors for a number of reasons. Two major ones are its powerful analysis tool and its reporting capabilities.

    Prasad B., a senior software engineer at a financial services firm, notes, “The product is a very good reporting tool and is very flexible. It allows for the users to get a scheduled report. We can receive automated reports as well. They are easy to schedule on a weekly or monthly basis. It is very fast. I mean in means of report output, it's very fast compared to the actual clients involved.”

    Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

    Product portfoilio:

    MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

    Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

    Learn more about IBM Cognos
    Learn more about MicroStrategy
    Sample Customers
    More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
    Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
    Top Industries
    Financial Services Firm14%
    Computer Software Company11%
    Insurance Company9%
    Healthcare Company9%
    Educational Organization56%
    Financial Services Firm7%
    Computer Software Company5%
    Financial Services Firm15%
    Healthcare Company13%
    Computer Software Company7%
    Financial Services Firm17%
    Computer Software Company11%
    Insurance Company6%
    Company Size
    Small Business23%
    Midsize Enterprise16%
    Large Enterprise61%
    Small Business8%
    Midsize Enterprise59%
    Large Enterprise33%
    Small Business22%
    Midsize Enterprise17%
    Large Enterprise61%
    Small Business17%
    Midsize Enterprise11%
    Large Enterprise72%
    Buyer's Guide
    IBM Cognos vs. MicroStrategy
    November 2023
    Find out what your peers are saying about IBM Cognos vs. MicroStrategy and other solutions. Updated: November 2023.
    746,635 professionals have used our research since 2012.

    IBM Cognos is ranked 7th in BI (Business Intelligence) Tools with 16 reviews while MicroStrategy is ranked 8th in BI (Business Intelligence) Tools with 12 reviews. IBM Cognos is rated 8.2, while MicroStrategy is rated 8.0. The top reviewer of IBM Cognos writes "Helpful online community, highly reliable, and secure". On the other hand, the top reviewer of MicroStrategy writes "Good reports, easy to install, and is user-friendly". IBM Cognos is most compared with Microsoft BI, Tableau, Oracle OBIEE, SAP BusinessObjects Business Intelligence Platform and Amazon QuickSight, whereas MicroStrategy is most compared with Microsoft BI, Tableau, SAP BusinessObjects Business Intelligence Platform, Qlik Sense and Oracle OBIEE. See our IBM Cognos vs. MicroStrategy report.

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    We monitor all BI (Business Intelligence) Tools reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.