- Scale out: Scale out is a differentiator for them, especially in the enterprise market. It's key for a lot of customers.
- There's no forced forklift upgrades. The customer that has a first generation of the product or later of the product knows that they will all work together harmoniously.
- The data round is not a big deal. There's no hard down points to this stuff, which can be a big differentiator.
- Adaptive block size is another differentiator. A lot of customers nowadays commoditize their storage. They want it as easy and simple as possible. A lot of storage rates out there, they do different block sizes very well. Where they can change block sizes, or set certain block sizes. You don't worry about any of that with Kaminario. The adaptive block size just moves it around, gets it all figured out, and does it. Where I see this working well with a lot of customers, are those who want something extremely simple, performant, and scalable.
It's very hard to tell what else is super important to customers. Besides, maybe it's obvious stuff like the maintenance program. They have a great maintenance program and as the systems go up, year over year, it stays the same. It can go down, but won't go up, year over year. So coupled with the simplicity, performance, and just absolute ease of use of the management of it, I don't know why anyone wouldn't buy it. I'm kind of confused why people don't buy it, actually. I know there's a lot of political talk where people will buy, an EMC, HP, or IBM. These guys have got some of the best venture capitalists behind them and they've got some of the best numbers quarter over quarter. Otherwise, I don't know why people wouldn't want to even look at this product.
They might not like me saying this, but I would love to see capacity on its DRAM. I know it's not cost effective for them to do it, but I think that it could be a big differentiator and was a big differentiator from the beginning. It might make the reseller's jobs easier. Not having to wait for something; just give them the quote for the amount of time, they can have as much as they want. That message resonated very well with customers, as you can imagine, so I wish that came back. I understand why it's not there, financially it doesn't make sense, but I wish it were still around.
I wish they had more ISP or certified partnerships with specific use cases. For instance, epic and health care would be a huge use case that I know they're working on. But there's a few of those, like epic and health care where it might not matter if it's the best technology, the best people, or the best support system. If it's not on a specific list or a conference level, I think if they worked hard at what they're doing at getting these ISPs and specific application awarenesses to these companies that it would be gold mine.