Tray.io vs vCenter Orchestrator comparison

Tray.io and Broadcom are both solutions in the Process Automation category. Tray.io is ranked #55, while Broadcom is ranked #11 with an average rating of 8.1. Tray.io holds a 0.5% mindshare in PA, compared to Broadcom’s 0.7% mindshare. Additionally, 100% of Tray.io users are willing to recommend the solution, compared to 95% of Broadcom users who would recommend it.

Tray.io

Read 3 Tray.io reviews

826 Views
223 Comparison Views

100% willing to recommend

vCenter Orchestrator

Read 51 vCenter Orchestrator reviews

1,340 Views
616 Comparison Views

95% willing to recommend

Tray.io

vCenter Orchestrator

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Tray.io and vCenter Orchestrator based on real PeerSpot user reviews.

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation.

To learn more, read our detailed Process Automation Report (Updated: March 2026).

Buyer's Guide

Process Automation

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Tray.io

Ranking in Process Automation

55th

Average Rating

7.4

Reviews Sentiment

5.3

Number of Reviews

Ranking in other categories

Cloud Data Integration (30th), Low-Code Development Platforms (74th), Integration Platform as a Service (iPaaS) (24th)

vCenter Orchestrator

Ranking in Process Automation

11th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Process Automation category, the mindshare of Tray.io is 0.5%, up from 0.1% compared to the previous year. The mindshare of vCenter Orchestrator is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Process Automation Mindshare Distribution
Product	Mindshare (%)
vCenter Orchestrator	0.7%
Tray.io	0.5%
Other	98.8%

Process Automation

Featured Reviews

Samuele Sois

Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees

Marketing A/B tests have gained deeper insights from user behavior and unified global reporting

The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

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Narendar Bompally

Hybrid Cloud Engineer at RealPage

Boosts operational efficiency with flexible workflows and reliable cluster management

We currently use vCenter Orchestrator's pre-built workflow templates for our IT processes. The templates are flexible, allowing us to create and convert processes simply and manage patches. Regarding integration capabilities, we do not integrate any third-party tools. We exclusively use VMware products. The integration within the VMware infrastructure is limited to Single Sign-On (SSO). I have not created any workflows in vCenter Orchestrator as workflows are only used for change management. I have not encountered any drag and drop interface. The version control and logging features of vCenter Orchestrator have significantly improved the reliability of our automated processes, particularly during upgrades or patching to the cluster-wise. Previously, it would be done on a one-to-one cluster or one-to-one host basis, but now we only need to monitor it for upgrading or patching the entire cluster. I cannot comment on the pricing and licensing of vCenter Orchestrator as these aspects are managed by our onsite counterpart. Overall, I rate vCenter Orchestrator 8 out of 10. The rating reflects occasional delays in support response times and portal stability issues.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."

"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."

"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."

"There are a lot of features in VMware that are very useful, actually."

"We can scale the solution."

"It is a stable solution...It is a scalable solution."

"In regards to the workflows, the fact that we can actually have a full dashboard library of all the existing workflows on this is great. We can see all the workflows and what all the actions do and can work with scripts."

"The most valuable features are the graphical UI for designing the workflows and the interfaces that come out of the box."

"The tool is very beneficial for automating workflow."

"The most valuable feature is that this solution is complete, and you don't need any add-ons."

"The technical support services are excellent."

More vCenter Orchestrator pros

Cons

"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."

"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."

"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."

"I would like to see better performance."

"The scalability of the vCenter Orchestrator is not easy to do because it is depending on the hardware that is used."

"This solution needs to have more built-in workflows."

"Using this solution requires a lot of experience."

"I believe a transparent view and better terms of condition between Oracle and vCenter Orchestrator would be helpful."

"There are some update-related issues with the product."

"The product is not quite easy to use and needs improvement in that regard."

"I don't think that this product is very stable because, at the moment, I am not able to run workflows."

More vCenter Orchestrator cons

Pricing and Cost Advice

Information not available

"vCenter Orchestrator is an expensive solution."

"The price is reasonable, and one of the reasons that this product was selected."

"vCenter Orchestrator could be more affordable."

"My organization didn't have to pay extra for vCenter Orchestrator. It was already included, so it's basically free. Even VMware regular support is included."

"This solution is expensive and the licensing is more attractive for Haveri."

"The licensing cost is manageable because they have different versions available, standard, essential, and advanced."

"My company needs to make yearly payments towards the licensing costs attached to the product."

"The solution is a bit expensive."

More vCenter Orchestrator pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Construction Company

12%

Outsourcing Company

10%

Wholesaler/Distributor

Marketing Services Firm

13%

Computer Software Company

11%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	13
Large Enterprise	20

Questions from the Community

What needs improvement with Tray.io?

It was not always easy to test our changes in Tray.io. In a software engineering context, you might imagine there being different branches and different environments to make changes where you can m...

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What is your primary use case for Tray.io?

We run automation workflows with Tray.io to take data from our internal databases and update a third-party software that we use. Specifically, my company offers digital trade credit, and we use tha...

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What advice do you have for others considering Tray.io?

I think in general it has been a positive experience with Tray.io, and while there are areas where it can be improved, overall it is a good product. I rate Tray.io a seven out of ten.

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What do you like most about vCenter Orchestrator?

The stability of the product is very good.

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What is your experience regarding pricing and costs for vCenter Orchestrator?

We're running a low-profile budget. This is not our main focus on investment technology, so we're trying to reduce costs due to the change from perpetual to subscription licenses.

See all answers

What needs improvement with vCenter Orchestrator?

For our environment, I do not see any areas of vCenter Orchestrator that could be improved or enhanced. We are currently satisfied with the orchestrator. If any improvements are needed, I will prov...

See all answers

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Product Reports

Buyer's Guide

Integration Platform as a Service (iPaaS)

March 2026

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Buyer's Guide

vCenter Orchestrator

March 2026

Download vCenter Orchestrator product report

Overview

The Tray Platform is the leading General Automation Platform, whose modern, serverless architecture empowers users to take full control of their data by automating mission-critical processes and integrating their entire tech stack.

Tray.io

VMware vCenter Orchestrator simplifies the automation of complex IT tasks and integrates with VMware vCloud Suite components to adapt and extend service delivery and operational management, effectively working with existing infrastructure, tools and processes.

Broadcom

Sample Customers

Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach

Beiersdorf Shared Services

Find out what your peers are saying about Camunda, BMC, Temporal Technologies and others in Process Automation. Updated: March 2026.

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