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Reco vs ZoomInfo comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Reco
Ranking in AI Data Analysis
28th
Average Rating
8.0
Reviews Sentiment
7.3
Number of Reviews
2
Ranking in other categories
SaaS Security Posture Management (SSPM) (12th)
ZoomInfo
Ranking in AI Data Analysis
15th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Reco is 0.4%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
ZoomInfo0.4%
Reco0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

reviewer2817672 - PeerSpot reviewer
Gerente De Arquitectura De Ciberseguridad at a financial services firm with 5,001-10,000 employees
Security posture management has provided clear SaaS and AI agent risk visibility and alerts
I am not using the inclusion of LLMs in the knowledge graph yet; to be honest, I see that it's showing things, but until now, I don't see big value on that. Apart from the integration with Copilot Studio that I mentioned, I would like to see more posture security controls added in some SaaS applications; I see a few of them, but it could have more. I would like to see real-time detection in prompts included to Reco in the next releases, maybe in Copilot Studio to see if I have any attack or prompt injection or whatever in Copilot Studio and all the agent platforms to inspect those prompts.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I appreciated most about Reco was its strong detection capability."
"What I like about Reco is that it's pretty easy to integrate with the applications; it's almost plug and play."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"The tool is easily accessible."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"It is a stable product."
"The overall product is fantastic and it serves its purpose."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
 

Cons

"What I disliked about Reco was that it sometimes produced a lot of false positives."
"To be honest, I see that it's showing things, but until now, I don't see big value on that."
"I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics."
"We face difficulty while collecting data from small companies."
"A data cleanup feature within the admin tool would be helpful."
"I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information."
"The pricing is way too high."
"Most of the time the information is old."
"ZoomInfo could improve data accuracy."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
 

Pricing and Cost Advice

Information not available
"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."
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Top Industries

By visitors reading reviews
Outsourcing Company
30%
Construction Company
16%
Manufacturing Company
15%
Wholesaler/Distributor
5%
Financial Services Firm
17%
Construction Company
16%
Outsourcing Company
12%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

What is your experience regarding pricing and costs for Reco?
My experience with the pricing was reasonable; it was okay for the features and what the product provides. The contract, the negotiation, and everything were okay.
What needs improvement with Reco?
I am not using the inclusion of LLMs in the knowledge graph yet; to be honest, I see that it's showing things, but until now, I don't see big value on that. Apart from the integration with Copilot ...
What is your primary use case for Reco?
I implemented Reco for cybersecurity posture management for SaaS applications, and also for AI agents posture, so SaaS security posture management and agent posture management. I am using Reco for ...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

Also Known As

No data available
RingLead
 

Overview

 

Sample Customers

Information Not Available
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Reco vs. ZoomInfo and other solutions. Updated: July 2026.
909,153 professionals have used our research since 2012.