Pega Sales Automation vs Zoho CRM comparison

Pega and Zoho are both solutions in the Sales Force Automation category. Pega is ranked #12 with an average rating of 8.0, while Zoho is ranked #3 with an average rating of 8.3. Pega holds a 0.6% mindshare in SFA, compared to Zoho’s 3.9% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pega Sales Automation

Read 1 Pega Sales Automation review

51 Views
15 Comparison Views

100% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

419 Views
190 Comparison Views

88% willing to recommend

Pega Sales Automation

Zoho CRM

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Executive Summary

We performed a comparison between Pega Sales Automation and Zoho CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, Zoho and others in Sales Force Automation.

To learn more, read our detailed Sales Force Automation Report (Updated: March 2025).

Buyer's Guide

Sales Force Automation

March 2025

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Helped 849,686 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega Sales Automation

Ranking in Sales Force Automation

12th

Average Rating

8.0

Reviews Sentiment

8.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho CRM

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (5th), Opportunity Management (3rd)

Mindshare comparison

As of May 2025, in the Sales Force Automation category, the mindshare of Pega Sales Automation is 0.6%, up from 0.3% compared to the previous year. The mindshare of Zoho CRM is 3.9%, down from 5.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales Force Automation

Featured Reviews

Mohammed Tafazal

RPA Lead Architect and Manager at a computer software company with 501-1,000 employees

A scalable low-code platform with an easy initial setup phase

Stability-wise, I rate the solution an eight out of ten. The stability of Pega Sales Automation depends upon how an IT architecture is built, and because of this, I can say that users would experience no downtimes in an IT environment with high-availability servers. With Pega Sales Automation, I haven't seen any downtimes.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup of Pega Sales Automation was easy since it is a tool meant for sales-related activities, and moreover, it is a very low-code tool."

"It is customizable. We have customized the CRM according to our needs."

"I like the solution's reminder feature which is helpful for big projects. There are many tasks that run at the same time. The reminder feature makes things easy for me since I use Zoho's mobile version as well."

"Zoho CRM integrates easily with customer service workflows."

"I like that it is easy to get data in and out of it. We can export and import CSV files. I also like that the database is hierarchical, which allows me to be able to look at a parent and multiple children."

"I think the whole pipeline tracking is most useful for us."

"The solution is always stable."

"One of the most important features is that it's a cloud base and, it's also quite cheaper when compared to other solutions. Zoho CRM is customizable as per your requirement and, the Zoho team is able to help you to customize the CRM based on your requirements, and you can integrate to any third-party solution."

"The dashboards and visualizations help us see how different markets perform. I find the dashboard feature most valuable because it's easy to visualize data. I've been trying to use the built-in quotations feature, which could reduce turnaround time. We're not using many automation features for record management and opportunity tracking. I'm trying to integrate Zoho CRM with Zoho Flow for quotation submission workflow."

More Zoho CRM pros

Cons

"I want Pega Sales Automation to provide users with more predictive and adaptive models and on how to get a forecast of upcoming leads since these two are areas where the solution lacks."

"Custom development is often necessary to make such extensive changes, and it does come with associated costs."

"It is hard to modify information around a customer. You need to pay for the features and the tool needs to improve it."

"What needs improvement in Zoho CRM is the UI. It needs to be more user-friendly. I like Salesforce better than Zoho CRM in terms of the UI, so if Zoho CRM can make some UI changes, that would make the tool better."

"The integration should be more user-friendly."

"The login process could be improved as some users find it unfriendly. The documentation could also be more user-friendly and better organized."

"We would like to always email users as soon as any new features are launched."

"In Creator, you can do calculations and change another field immediately after you enter any value. If you add the quantity or price in any field, you can immediately change the total in Creator. The same functionality is not directly available in CRM because it is prebuilt."

"The analytics and AI suggestion features need improvement."

More Zoho CRM cons

Pricing and Cost Advice

Information not available

"The licensing is the subscription, where we pay $50 per month per user."

"We consider it a good value and found it to be cost-effective."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"We have an annual license fee that costs $12,000."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

"The product costs $35 per user per year."

"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."

"Zoho CRM is an expensive tool."

More Zoho CRM pricing and cost advice

See which vendors are best for you

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849,686 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Educational Organization

77%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pega Sales Automation?

The initial setup of Pega Sales Automation was easy since it is a tool meant for sales-related activities, and moreover, it is a very low-code tool.

See all answers

What needs improvement with Pega Sales Automation?

I want Pega Sales Automation to provide users with more predictive and adaptive models and on how to get a forecast of upcoming leads since these two are areas where the solution lacks.

See all answers

What is your primary use case for Pega Sales Automation?

I have not worked full-fledged with Pega Sales Automation. In my company, we use Pega Sales Automation during presale phases with clients. Pega Sales Automation is used in our company because we us...

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

No data available

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Compared 6% of the time

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Compared 6% of the time

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Product Reports

Buyer's Guide

Sales Force Automation

March 2025

Download Pega Sales Automation product report

Buyer's Guide

Zoho CRM

April 2025

Download Zoho CRM product report

Overview

Pega is delivering a new kind of sales force automation that combines artificial intelligence and digital process automation. With a built-in AI engine that dynamically presents content and offers you’ll see increased production from your sales reps.

Integrated call telephony, email, mobile app, and social collaboration features complement more than 50 out-of-the-box dashboards. On top of all that, Pega’s industry-leading digital process automation platform streamlines forecasting, opportunity management, lead assignment, and territory and quota assignments across multiple geographies and sales teams.

Pega

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

nissha, ocbc bank, telecom, bny mellon

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Sales Force Automation

March 2025

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Find out what your peers are saying about Salesforce, Microsoft, Zoho and others in Sales Force Automation. Updated: March 2025.

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849,686 professionals have used our research since 2012.

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