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Own Data Platform vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Own Data Platform
Ranking in Backup and Recovery
39th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
2
Ranking in other categories
Database Security (7th), SaaS Backup (11th), Application Testing Services (5th)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of Own Data Platform is 0.5%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
Own Data Platform0.5%
Other93.6%
Backup and Recovery
 

Featured Reviews

DS
Efficient data management with robust restore feature and room for improved anonymization
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operations Own Data Platform provides a comprehensive backup and recovery solution, allowing us to manage…
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature for our customers is the restore functionality."
"Product support team is excellent, with issues typically being resolved on the same day."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"The live mount reduces complexity."
"CloudOn allows for backed up virtual machines stored offsite in Azure to be instantiated as an Azure virtual machine and spun up."
"I think the best feature is its masterless architecture."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
"What I like the most about Rubrik is its user-friendly interface."
"Rubrik has made the process to manage backup and recovery painless. This frees up more time to work on other projects."
 

Cons

"The anonymization feature can be improved."
"One improvement I would suggest for Rubrik is to have an inbuilt media layer facility for direct backups to tape."
"The solution's reporting feature could be better."
"It is an expensive product."
"Pricing is something that needs to be considered for improvement."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
"Collecting logs in Rubrik is very difficult compared to other tools."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"There could be better reporting and better filtering."
 

Pricing and Cost Advice

Information not available
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"Rubrik is quite expensive for small businesses."
"It is an expensive product."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
10%
Healthcare Company
10%
Insurance Company
8%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

What is your experience regarding pricing and costs for Own Data Platform?
The pricing is somewhat high, rated at an eight out of ten. However, the value provided justifies the cost compared to other tools.
What needs improvement with Own Data Platform?
The anonymization feature can be improved. It’s currently not straightforward and often requires a technical person to operate, which can be challenging for non-technical users.
What is your primary use case for Own Data Platform?
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operati...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Own Data Archiving, Own Data Security, Own Data Seeding
No data available
 

Overview

 

Sample Customers

Workiva, HR Owen, Tommy Bakama, Kanshoo, NTN, Athena Health, Interlochen Center for the Arts, Arizona State University, Pauley Financial
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Own Data Platform vs. Rubrik and other solutions. Updated: September 2025.
872,706 professionals have used our research since 2012.