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Own Data Platform vs Rubrik comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Own Data Platform
Ranking in Backup and Recovery
39th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
2
Ranking in other categories
Database Security (6th), SaaS Backup (12th), Application Testing Services (3rd)
Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of December 2025, in the Backup and Recovery category, the mindshare of Own Data Platform is 0.6%, up from 0.5% compared to the previous year. The mindshare of Rubrik is 4.6%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik4.6%
Own Data Platform0.6%
Other94.8%
Backup and Recovery
 

Featured Reviews

DS
Salesforce Consultant at Girikon LLCGirikon
Efficient data management with robust restore feature and room for improved anonymization
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operations Own Data Platform provides a comprehensive backup and recovery solution, allowing us to manage…
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature for our customers is the restore functionality."
"Cut backup remediation to nearly nothing."
"It has a ​single pane of glass interface."
"CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing."
"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."
"The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution."
"For data security, anomaly detection, site monitoring, and threat hunting are very important features that help customers."
"The feature that I found most valuable is Live Mount. You can either mount a virtual machine from a snapshot, or you can mount a volume from the snapshot. You can mount one disk to the server to retrieve data, or you can mount the whole VM, rename it, and use it as a test VM. If your VM gets corrupted, you just mount one from the snapshot, and you have your production VM's backup. So, Live Mount is definitely the best feature for me as an end-user."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
 

Cons

"The anonymization feature can be improved."
"It is an expensive product."
"If there was something that we could get Rubrik to fix, it would be when our DBS takes snapshots of a server or the database, the replication doesn't kick off fast enough. They can't remote it to the peer site and manipulate it back up in order to move it over, take a copy of production, slap it over, and test it out. As I understand, they are working on it. Replication works. We also get spoiled by how good things are now. We get to a point where it is so easy but when something isn't instant gratification, it seems that everything else is so amazing, why isn't this right?"
"I would like to have a built-in index searching ability of files/system files within the Rubrik interface to determine if a file or item exists, rather than just recovering it, and then doing a search for the file afterwards."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."
"I'd like to see a cloud backup service for smaller customer environments that may not support a physical or virtual appliance."
"There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful."
 

Pricing and Cost Advice

Information not available
"We pay yearly and it's based on the number of bricks."
"Rubrik's competitive pricing and strong return on investment make it a compelling choice, especially compared to alternatives like Data Domain and Avamar. Commvault was considered but deemed too expensive."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"Rubrik is not the cheapest solution, but we've been happy with the time savings that we have seen. At least from what we have spent so far, we have been happy with the return on investment."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Rubrik is an expensive solution."
"It is an expensive product."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Healthcare Company
11%
Manufacturing Company
10%
Insurance Company
7%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What is your experience regarding pricing and costs for Own Data Platform?
The pricing is somewhat high, rated at an eight out of ten. However, the value provided justifies the cost compared to other tools.
What needs improvement with Own Data Platform?
The anonymization feature can be improved. It’s currently not straightforward and often requires a technical person to operate, which can be challenging for non-technical users.
What is your primary use case for Own Data Platform?
We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operati...
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Also Known As

Own Data Archiving, Own Data Security, Own Data Seeding
No data available
 

Overview

 

Sample Customers

Workiva, HR Owen, Tommy Bakama, Kanshoo, NTN, Athena Health, Interlochen Center for the Arts, Arizona State University, Pauley Financial
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Own Data Platform vs. Rubrik and other solutions. Updated: December 2025.
879,259 professionals have used our research since 2012.