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Optimizely vs WebTrends comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Optimizely
Ranking in Web Analytics
15th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Digital Experience Platforms (DXP) (15th)
WebTrends
Ranking in Web Analytics
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Analysis (8th)
 

Mindshare comparison

As of July 2025, in the Web Analytics category, the mindshare of Optimizely is 3.6%, down from 3.9% compared to the previous year. The mindshare of WebTrends is 4.8%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Retailer
9%
Financial Services Firm
9%
Performing Arts
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Comparisons

 

Overview

 

Sample Customers

Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Microsoft, The Telegraph, Polaris, PenFed, Met Office, Kimberly-Clark, Europcar, Shoplocal, Cracka Wines, Otto Group, redspottedhanky.com, Legal Brand Marketing, BrightStarr, World Vision, T-Mobile, PetEdge, KLM
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: June 2025.
860,711 professionals have used our research since 2012.