Try our new research platform with insights from 80,000+ expert users

NetApp AFF vs Pure Storage FlashArray comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall stability is very good. It is a very stable solution."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The high availability of the product is the most valuable feature."
"Everything, especially the VMs inside, is pretty fast."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The most valuable features of this solution are its ease of use and performance."
"It's helping to leverage data. The storage is being utilized to implement larger, complex file sizes."
"The performance is outstanding when it's all Flash. That's the biggest bang for the buck that we get."
"We're not fully utilizing NetApp's Converge BlueXP, but it's a great help. It integrates on-prem and cold storage and provides disaster recovery. We'll see more benefits as it improves."
"Most of our business-critical systems are provisioned from the NetApp AFF system. Compared to others, we have a minimal latency. Configuring the DR for high availability or migrating the volumes from one box to another is pretty easy with NetApp AFF."
"The benefits of being on AFF are the phenomenal speed at which we're able to ingest data and index it, and the IOPS."
"Batch times went from approximately seven hours down to about two and a half. Functionality during the day, such as taking or removing snapshots and cloning instances, is higher than it has ever been."
"Efficient and easily scalable all-flash storage solution, significantly reducing latency, optimizing data management, and providing cost savings for businesses"
"I like the ability to snapshot, and the cloning features are valuable to us as well. I like that I can quickly and efficiently snapshot the data and move it to wherever I need to locally or in the cloud. Also, I know that when I take the snapshot that all of the data will be there and that it will be usable when I need to use it."
"It has good stability for our company."
"It does efficient work of storing data while still delivering the performance that you would normally expect from a higher priced solution."
"The console is simple to use. It has good performance. It is easy to install, understand, and manage, with a good ratio of deduplication and compression. It is doing its job."
"The speed is the most valuable feature of this solution."
"Non-disruptive upgrades: You can upgrade at anytime without worry."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"Very efficient storage"
"The predictive performance analytics are good."
 

Cons

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"It is on the expensive side."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"They could add more support for file storage and different types of storage."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"There is room for improvement in the pricing of the product."
"Their customer support can be better. When we have an outage, we need to wait until it is escalated to L3 which takes a lot of time."
"We have had customers asking about S3 support for a while now. I heard that is coming in one of the next versions. So, I would like to see S3 targeted support on the FAS system."
"Customer support is a hot-button issue, so we definitely need better customer support. We get some support from our vendor that helps. If the C-Series had a more user-friendly GUI, that would help us get our LUNs built and data storage connected faster."
"With some of the larger clusters being able to do a patch upgrade is helping. They still take three, four hours by the time you get the night started, finish things up, do the upgrade."
"The NetApp support could be better."
"Another issue is that for smaller customers, NetApp doesn't have enough disk sizes. You begin with a 980-gigabyte disk and the next size is 3.8 terabytes. There aren't any disk sizes in between. Competitors have more choices in disk sizes."
"The upgrade process could be a lot quicker, but it's still good as it is. The failovers and things like that are harder than expected."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect. With every new version and upgrade, they change things, which makes it messy, and I am not good at working with that."
"Pricing could be better in comparison to other solutions."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"We would like to be able to connect to data tape for backup, specifically to the LTO backups."
"The latest release contains bugs that shouldn't be in a production environment. Two incidents impacted our client, including hardware-related bugs. They need to be more cautious in testing before they release."
"They could improve the price."
"The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."
"I would like to see additional features like performance monitoring, configuring alerts, and the customization of alert thresholds."
"The price of the solution can improve."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Given its price, Pure is not the first option."
"The licensing is on a yearly basis."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The support cost per array is about $20,000 a year for 24/7 support."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"With VMware, we pay $300,000 annually."
"Its price is quite competitive, but there is still scope for better pricing."
"NetApp AFF is an expensive solution."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"I would like the pricing to be cheaper."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"The total cost of ownership has decreased a great deal. As far as percentages, it's hard to gauge, but we did have quite a few personnel staying up, making sure batches ran well every night. Now, batches are being done by 8:00 in the evening, so we don't have to do that anymore. When you start adding the employee hours that we have for people working in the off-hours, and it is not an issue anymore, I suspect TCO might have gone down 25 percent."
"All features are included in the license, whereas with an EMC solution, you have to pay separately for extra terabytes."
"The cost has room for improvement."
"The price, in general, is around $100,000, however, I know it costs more."
"For us, as the customer, it reduced the price of the management."
"It was less expensive than some of the alternatives. It's not as though it was a premium price to get that kind of quality. It's a very competitive product from a price perspective..."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"I don't know the exact cost but it's around $1,000."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
861,034 professionals have used our research since 2012.
 

Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
28%
Computer Software Company
13%
Manufacturing Company
12%
Financial Services Firm
6%
Computer Software Company
15%
Educational Organization
15%
Manufacturing Company
11%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
861,034 professionals have used our research since 2012.