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Google Knowledge Catalog vs Microsoft Purview Information Protection comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Knowledge Catalog
Ranking in Data Governance
31st
Average Rating
5.0
Reviews Sentiment
3.6
Number of Reviews
1
Ranking in other categories
Data Management Platforms (DMP) (18th)
Microsoft Purview Informati...
Ranking in Data Governance
6th
Average Rating
8.0
Reviews Sentiment
6.2
Number of Reviews
22
Ranking in other categories
Data Privacy Management Software (3rd), Microsoft Security Suite (12th)
 

Featured Reviews

PraveenChatla - PeerSpot reviewer
Head Of Information at Ericsson
Managing limited lineage across clouds has highlighted missing connectors but has supported basic cataloging
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack of connections, and the variety of databases are not in a position to connect. I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking. If I look at the environments of something such as Ericsson, there are so many environments; to connect to each and every system, they are not there yet.
Abhi T - PeerSpot reviewer
Associate Director at LTI - Larsen & Toubro Infotech
Achieve comprehensive data protection with reliable performance and room for enhanced discovery accuracy
The product is still in a growing phase. I could see that many use cases in their product are not capable enough in terms of detecting or protecting. Compared to other products, they are in the middle of bringing their solution up to the mark, so it is not a full-grown solution. They have to get more accurate results in terms of data discovery and classification. The second thing is their support; support from Microsoft takes a lot of time to get a response from their support team. The third thing is their OCR capability is not that great in terms of identifying the documents. We would love to see response times of less than 24 hours. Additionally, there is no way to check the policy's current status in terms of whether it got synced or not. You have to wait and test the use cases after 24 hours or after 48 hours, and once it starts working, then it appears the policy got implemented.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For Google Cloud data, Google Dataplex's AI-driven data classification has really helped; the out-of-the-box capabilities are good, and they have good classifiers."
"Microsoft Purview Information Protection supports data classification, sensitivity labels, and data loss prevention."
"The feature I prefer the most is the automated controls around it, such as automated labeling, which is effective."
"The first thing is that it is easy to use, the second is that the requirement with the client is more focused from the security perspective which is also mitigated by this particular tool, and the third thing is that not only I, but my team is also quite comfortable in working with Microsoft Purview Information Protection."
"We can restrict access or specify who can see sensitivity labels, which can be based on the classification level. We can encrypt restricted content and limit who can see that from an internal view, too, so Purview is a powerful tool."
"Purview is about auditing and discoverability. We need to ensure people aren't releasing information that they shouldn't and that they're doing multi-factor authentication or accessing it from the correct devices. It aids in reducing silos within organizations, enabling staff to easily find documents and contacts without exhausting human resources."
"My favorite feature about Microsoft Purview Information Protection is how it applies to everything generally, so I don't have to do it manually."
"It ensures that sensitive data is automatically safeguarded, even for email attachments, regardless of the user or device."
"I created training materials for end users on applying different labels, explaining their purposes, and providing examples. This was crucial since end users would apply the labels in different protection scenarios. The implementation helped the organization in several ways."
 

Cons

"I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking."
"Microsoft Purview Information Protection can improve in terms of scan concurrency and scan processing time."
"I have not had much luck or much experience with the comprehensiveness of the data classification abilities in Microsoft Purview Information Protection, including identifying categories and sensitive information."
"My experience with the customer service and support of Microsoft is around five out of ten. The response time is slow, and they take multiple sessions for diagnosing issues."
"I am concerned about its accuracy levels. Sometimes it throws a lot of false positives."
"I would like the time it takes to update a DLP policy on an endpoint to be reduced."
"There is room for improvement with the policy tips feature."
"In terms of AI integration or integrating with a third-party tool like InTune or some other third-party tools, if we can have some more AI capabilities where use cases can be easy with Microsoft Purview Information Protection, that would make life easier."
"There is potential for more integration in the use of AI."
 

Pricing and Cost Advice

Information not available
"The product is affordable, and our clients agree. Sensitivity labels come with the MIP license at an additional $2 a month per user, an excellent deal for auto-labeling capabilities."
"The price is determined by the enterprise licensing, either the E3 or E5 licensing or the EMS plus security and other feature licensing."
"The tool's pricing is fairly low, less than 100,000 for a year."
"Initially, Purview's cost seemed quite high because it was for personal use. I was scanning a tiny tenant and thinking, "If I extrapolate this to an enterprise-scale tenant, it will be quite costly." However, I talked to people who had compared it to other products on the market, and they're spending five figures to get started. At least, Purview has a free trial, so you can try some of the features early on."
"The tool's pricing is not a problem for customers because they often purchase it as part of a bundle. With an E5 license, for example, users get access to the entire functionality. This is one of the main reasons why many customers are choosing Microsoft."
"The pricing and setup costs are transferred to my clients, who find it affordable and are satisfied with what they receive."
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900,228 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
27%
Media Company
14%
Outsourcing Company
9%
Transportation Company
7%
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
7%
Retailer
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise4
Large Enterprise15
 

Questions from the Community

What needs improvement with Google Dataplex?
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack ...
What is your primary use case for Google Dataplex?
My usual use cases for Google Dataplex involve a team specifically managing their data, BCSS, which is a software services group and cloud software services group. They have a lot of data managed i...
What advice do you have for others considering Google Dataplex?
Recently, I have been working with Informatica, specifically with IDMS, data quality, and integration systems also of Informatica. Currently, I am not working with it, but I am in the process of ge...
What is your experience regarding pricing and costs for Microsoft Purview Information Protection?
It is reasonable from what I can say right now because we are using most of the Microsoft tools right now. We are using the managed SQL server of Microsoft. We are using Microsoft Purview Informati...
What needs improvement with Microsoft Purview Information Protection?
In my opinion, Microsoft Purview Information Protection can be improved by having a more seamless user experience and ease of use in protecting both structured and unstructured data.
What is your primary use case for Microsoft Purview Information Protection?
My main use case for using Microsoft Purview Information Protection is protecting our unstructured files.
 

Also Known As

Google Dataplex
Microsoft Information Protection
 

Overview

Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: May 2026.
900,228 professionals have used our research since 2012.