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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
273
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
33rd
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 7.8%, down from 16.1% compared to the previous year. The mindshare of Nok Nok Labs is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID7.8%
Nok Nok Labs0.9%
Other91.3%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Delegated permissions and federated credentials are valuable features of Entra ID. We aim for a more secure environment by pushing for minimal use of static secrets. By utilizing delegated permissions, workflows can manage access, and federated credentials allow integration with platforms like GitHub and AWS. Entra ID drives our login and security perimeter, helping with multifactor authentication, despite the legacy systems."
"The peace of mind from a security perspective and knowing that we have all the data that we need to, along with the assurance that people are only accessing resources when they need to and where they are, is everything."
"Microsoft Entra ID identity platform is feature-rich, allowing for a lot of integration as a single identity model."
"The features of Microsoft Entra ID that I appreciate the most include the incredible value we have found in the MFA piece along with Conditional Access."
"The implementation of device-bound passkeys in Microsoft Authenticator helps with phishing-resistant authentication."
"From an administrative perspective, we can now manage users from a single pane of glass, which enhances efficiency."
"The most valuable components of the solution are provisioning and deprovisioning since both features work...Microsoft Entra Verified ID is a very stable solution."
"Our most valuable features are conditional access and Azure application proxy."
"The technical support is quite good."
 

Cons

"It would be good to have more clarity around licensing."
"The frequent changes in branding cause confusion among customers who struggle to keep track of product names and functions."
"I want to be able to identify the audiences effectively and manage them."
"When implementing for one client, where they had ADFS turned on, we could not ID enough ADFS and when there was no internet connection. This was a Catch-22 for us, and very frustrating."
"Four years ago, we had an issue with Azure AD. We wanted to reverse sync from Azure AD to on-prem Active Directory, but we couldn't achieve this. Azure AD could connect only in one way, for example, from your site to Azure. If you needed to do the reverse and connect from Azure to on-prem, there was no way to achieve it. We asked Microsoft, and they told us that they don't support it."
"Microsoft Entra ID can be improved through better lifecycle management of the Azure App Registrations."
"They should put the features of P1 and P2 into a single license."
"Sometimes, level-one support lacks the immediate information needed, causing delays in receiving appropriate support."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"We pay about $35 per user."
"Azure AD has four licensing options- Free, Office 365 apps, Premium P1, and Premium P2. The free option has a limited number of identities and features, and the Office 365 version comes included in several Office 365 subscriptions. With the P1 and P2 licenses, we get all the freeware features plus additional security features, but these come at a higher price. The base price for P1 and P2 is $6 and $9 per user per month, respectively."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"I am not involved in the pricing or licensing, so I can't speak to that."
"The cost of Azure AD is one of the biggest benefits, as it is available for use free of charge when you start with Office 365."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"The licensing costs are yearly. There is a standard fee per user."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise39
Large Enterprise159
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
What needs improvement with Azure Active Directory?
I think Microsoft Entra ID could be improved by assigning permissions to nested groups in the next release.
Ask a question
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: March 2026.
884,976 professionals have used our research since 2012.