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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
277
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.8%, down from 14.8% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.8%
Nok Nok Labs0.8%
Other93.4%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Delegated permissions and federated credentials are valuable features of Entra ID. We aim for a more secure environment by pushing for minimal use of static secrets. By utilizing delegated permissions, workflows can manage access, and federated credentials allow integration with platforms like GitHub and AWS. Entra ID drives our login and security perimeter, helping with multifactor authentication, despite the legacy systems."
"Azure AD allowed us to get rid of servers and other hardware running at our offices. We moved everything to the cloud. Once we set up roles and permissions, it's only a matter of adding people and removing people from different groups and letting permissions flow through."
"The most valuable features are the Conditional Access policies, SSPR, and MFA. Another good functionality is registering enterprise applications to provide access to external parties. These four features are precious and are the most used across different use cases for various clients and projects."
"The solution allows users to authenticate from home, and the Office 360 integration is advantageous."
"Microsoft Entra ID's conditional access policies are very effective and significantly enhance company security."
"The most valuable feature is the conditional access policies. This gives us the ability to restrict who can access which applications or the portal in specific ways."
"Single sign-on (SSO) is an example of how the features of Microsoft Entra ID have benefited my organization; we use Entra to access our laptops and applications, and single sign-on helps ensure business resiliency so that if our domains are compromised, we can still access Microsoft M365 and other services."
"It's definitely both stable and scalable."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
"The technical support is quite good."
 

Cons

"The quality of support has declined in recent years."
"Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents."
"The Cloud Provisioning Agent cannot provision a lot of the information that AD Connect does. For starters, the lightweight version cannot synchronize device information. If you have computers on-premises, the information about them will not be synchronized by the Cloud Provisioning Agent. In addition, if you have a user on the cloud and he changes his password, that information should be written back to the on-premises instance. But that workflow cannot be done with the lightweight agent. It can only be done with the more robust version."
"One thing that bothers me about Azure AD is that I can't specify login hours. I have to use an on-premises instance of Active Directory if I want to specify the hours during which a user can log in. For example, if I want to restrict login to only be possible during working hours, to prevent overtime payments or to prevent lawsuits, I can't do this using only Azure AD."
"There are areas for improvement, particularly when moving between tenants. If we create a new tenant and try to set it up under the same organization, it becomes extremely difficult. A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating."
"Whatever business requirements we needed in the past three years, users were created, with the name of the user and they were not connected with the Active Directory. We were trying to in house in three years and with directory, but we were not able to achieve it."
"Definitely, the price could be lower. When we moved from AWS to Azure, we started paying more."
"It could be better if a simple member could understand more easily the prices of the products and packages offered by Microsoft."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"Pricing could always be better. You pay the premium for Microsoft. Sometimes, it is worth it, and at other times, you wish to have more licensing options, especially for smaller companies."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"I am not involved in the pricing or licensing, so I can't speak to that."
"The product's price is in the midrange."
"The pricing depends on the use case and can be negotiated based on volume."
"Compared to other Microsoft products, the cost is not too expensive. There's a free tier available, though it doesn't include all features. Overall, it's well-priced."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Outsourcing Company
8%
Manufacturing Company
8%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business89
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: July 2026.
908,877 professionals have used our research since 2012.