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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
266
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
37th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 8.2%, down from 16.1% compared to the previous year. The mindshare of Nok Nok Labs is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID8.2%
Nok Nok Labs0.7%
Other91.1%
Authentication Systems
 

Featured Reviews

JP
Senior Information Security Engineer at a financial services firm with 1,001-5,000 employees
Implementing seamless integration boosts secure access and supports Zero Trust
What I appreciate the most about Microsoft Entra ID is that it integrates seamlessly with all the Defender products and is easy to use. Microsoft Entra ID's integration capabilities influence our Zero Trust model by allowing us to enforce our Zero Trust model. Conditional access policies allow us to leverage Microsoft Entra ID to verify that devices signing in to our cloud services are coming from registered devices, and that people are passing all the other requirements we have in order to complete sign-on or conditional access policies. Since implementing Microsoft Entra ID, I've observed changes in the frequency and nature of identity-related security incidents. The organization already had it implemented when I arrived, and I've been working to enhance it. Better configuration of Microsoft Entra ID has allowed us to better protect our organization from threats. Having it alone isn't a solution, but ensuring proper configuration goes a long way in preventing future compromises. My company's approach to defending against token theft and nation-state attacks has evolved since implementing Microsoft Entra ID. We haven't experienced any known compromises from nation-state attacks, and implementing newer features gives me more confidence in our protection. Regarding device-bound passkeys in Microsoft Authenticator and our approach to phishing-resistant authentication, we are currently implementing Microsoft Entra ID certificate-based authentication. Adding a strong form of MFA is important as we found it to be the most cost-effective way. While other solutions might be equally or more secure, they are significantly more expensive. Having worked as an IT consultant mainly with the Microsoft stack across various industries, I have experience with different identity management solutions. Microsoft Entra ID remains the best option. The major advantages when comparing it to Okta include integration with Defender products, Defender for Identities' integration with conditional access policies, and insider threat management integration for blocking sign-ins based on risk factors. The enhancement of Microsoft Entra ID's implementation is relatively straightforward. My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's simple to create groups or accounts and to add users. There are several options for dynamic groups."
"Being able to easily authenticate yourself on the MSA app is valuable. It is easy to use. Rather than receiving a code in an SMS, you can just verify that it is you. You don't have to punch in any password or any six-digit code. That's the feature that I like the most."
"Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on."
"The most valuable feature is the ability to deploy and make changes to every workstation that I need to. We use it to control policy and I can apply the right policies to all our 1,500 workstations, notebooks, et cetera."
"Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective."
"The impact of Microsoft Entra ID on my company is significant because we are an MSP that resells IT services, and it serves as the foundation for all of our services, including single sign-on to all of our apps and to the customer's apps."
"It's very easy to run and it's part of their ecosystem and I don't think it's going anywhere anytime soon."
"It has been stable, and we haven't had any issues since we started to use it."
"The technical support is quite good."
 

Cons

"The technical support has room for improvement."
"The only issue with Azure AD is that it doesn't have control over the wifi network. You have to do something more to have a secure wifi network. To have it working, you need an active directory server on-premises to take care of the networks."
"I suggest improving the connector part. For technical users like me, it is manageable, but having comprehensive documentation for those who aren't familiar with the system would be beneficial."
"Its price should be improved. It is very expensive for Turkish people."
"I would like to see Microsoft communicate how they intend to manage legacy applications. Right now, you still have to deploy a hosted domain server (which comes at an extra cost) if you have a legacy application that cannot sync properly with the enterprise applications and the modern applications."
"The scalability of the solution is good."
"I think something that is key would be the group policies replication over the cloud, in order to prevent or to avoid relying on the on-premise Active Directory servers and to manage group policies."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"It is bundled with other services and the pricing is quite reasonable."
"Microsoft Authenticator is included in the package when we purchase a license from Microsoft."
"As a nonprofit, we have A5 licenses for nonprofits in education, so we at least have some reduced costs."
"Licenses are based on the usage. There is no cap. It's based on the number of users we provision."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"I'm not sure about the specific costs or how they're calculated, but essentially, the costs go up based on the level of security that is required by the organization."
"There are four different levels of subscription including the free level, one that includes the Office 365 applications, the Premium 1 (P1) level, and the Premium 2 (P2) level."
"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
9%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business85
Midsize Enterprise38
Large Enterprise155
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with the pricing, setup costs, and licensing of Microsoft Entra ID is that it is decent.
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: December 2025.
879,371 professionals have used our research since 2012.