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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
235
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
37th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 13.8%, down from 18.8% compared to the previous year. The mindshare of Nok Nok Labs is 0.2%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Market Share Distribution
ProductMarket Share (%)
Microsoft Entra ID13.8%
Nok Nok Labs0.2%
Other86.0%
Authentication Systems
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
reviewer1217064 - PeerSpot reviewer
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It offers features that improve our security posture such as multifactor authentication, which is the second layer of protection that is used when we log into the cloud."
"The best thing about Active Directory is its compatibility. It works with lots of third-party vendors. We're using multiple products, and they're all integrated with our Active Directory."
"Azure Active Directory provides us with identity-based authentication, which secures access at the user level and also integrates with conditional access policies and multi-factor authentication helping to increase the identity security for that person. So, the hacking and leaking of passwords is a secondary problem because you will not authenticate a person with one factor. There is a second factor of authentication available to increase the security premise for your company."
"It has given us the ability to be able to establish single sign-on identities in which we can establish credentials no matter where we are, whether it is on-premises or in the cloud, in a hybrid cloud, or in an additional connection from another cloud where we share equipment or host."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
"Conditional access and Privileged Identity Management (PIM) are the most valuable features from a security perspective."
"As an end-user, the access to shared resources that I get from using this product is very helpful."
"The feature that I have found most valuable is its authentication security. That is Azure Active Directory's purpose - making cloud services' security and integration easier."
"The technical support is quite good."
 

Cons

"Sometimes, what one customer may like, another may not like it. We have had customers asking, "Why is Microsoft forcing us to do this?" For example, when you use Exchange Server on-premise, then you can customize it for your company and these customizations are unlimited. However, if you use Exchange Online or with Microsoft 365, then your ability to make modifications is limited. So, only the cloud versus is limited."
"The robustness of the conditional access feature of the zero trust strategy to verify users is adequate but not comprehensive."
"Microsoft needs to make improvements in this regard and extend its services to other operating systems as well, especially when considering their widespread usage."
"The technical support has its downsides and upsides. While they are fast, it can take time to get the right person because there are many steps to reach the appropriate team member at Microsoft support, which can be somewhat annoying."
"There are many new features being added all the time, and Microsoft is advancing at a pace that aligns with our needs. I can't think of anything immediate that needs improvement."
"Generally, everything works pretty well, but sometimes, Azure Active Directory has outages on the Microsoft side of things. These outages really have a very big impact on the users, applications, and everything else because they are closely tied to the Azure AD ecosystem. So, whenever there is an outage, it is really difficult because all things start failing. This happens very rarely, but when it happens, there is a big impact."
"When it comes to Azure, creating certain things or getting different resources isn't very clear. You need a certain level of knowledge of the system. It could be a little bit more friendly so that some of the things can be done easily, but after everything is created, it's easy to use."
"The thing that is a bit annoying is the inability to nest groups. Because we run an Azure hybrid model, we have nested groups on-premise which does not translate well. So, we have written some scripts to kind of work around that. This is a feature request that we have put in previously to be able to use a group that is nested in Active Directory on-premise and have it handled the same way in Azure."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"Entra ID is not too bad, but Microsoft licensing generally is insane. Most customers normally buy a bundle license with Microsoft 365, E3, or E5. Out of our 2,000 customers, for 99.9% of our customers, the Entra ID license that they are getting through the part of that would be sufficient. There are some more advanced ones that give you a bit more functionality, but we probably have not had a customer for that. We do not even internally use that ourselves. When you buy the Entra ID license on its own, it is probably three or four pounds. You just get it included in the license."
"We have various levels of their licensing, which includes users on different levels of their enterprise offering."
"I work for an academic medical center, where there is a watch kept over every dollar spent. I do have concerns about the micro charges for different levels or features of the product."
"The solution can be cheaper."
"Azure Active Directory has a very extensive licensing model. Most of the features are available in the free and basic version, and then there are premium P1 and P2 editions. The licensing model is based on how many users you have per month. In Australia, for a P1 license, the cost is 8 dollars. With P1 and P2 licenses, you get a lot of goodies around the security side of things. For example, User Identity Protection is available only in P2. These are extra features that allow you to have a pretty good security posture, but most of the required things are available in the free and basic version."
"This product is sold as part of the enterprise package and our licensing fees are paid on a yearly basis."
"The price of Azure Active Directory and Amazon AWS, are almost the same, but most people prefer Amazon AWS because they find it's a little cheaper to some extent and an easier platform to use."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
11%
Manufacturing Company
8%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business80
Midsize Enterprise36
Large Enterprise132
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: August 2025.
867,676 professionals have used our research since 2012.