No more typing reviews! Try our Samantha, our new voice AI agent.

Microsoft Entra ID vs Nok Nok Labs comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
278
Ranking in other categories
Single Sign-On (SSO) (2nd), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
38th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 5.6%, down from 13.8% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID5.6%
Nok Nok Labs0.8%
Other93.6%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has been stable, and we haven't had any issues since we started to use it."
"Single sign-on provides flexibility and helps because users don't want to remember so many passwords when logging in. It's a major feature. Once you log in, you have access to all the applications. It also enables us to provide backend access controls to our users, especially when it comes to groups, as we are trying to normalize things."
"This solution serves as the basis to understand the MS SSO and MFA capabilities."
"The most valuable feature is Conditional Access, and we use it extensively."
"Within Azure Active Directory, the single sign-on feature is the best aspect."
"The most valuable aspect of Microsoft Entra ID is its ability to integrate with other cloud applications."
"After implementing Microsoft Entra ID, secure access to apps has become seamless."
"It is great for mom-and-pop shops or small businesses that are truly coming into the enterprise ecosystem and that have not come from a legacy environment."
"The technical support is quite good."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
 

Cons

"There are four levels of subscription and the security features are not available for free. At the free or basic level of service, Azure should provide identity protection features including single sign-on and multifactor authentication."
"I would rate it an eight out of ten. The price plays a factor in the rating."
"We have a custom solution now running to tie all those Azure ADs together. We use the B2B functionality for that. Improvements are already on the roadmap for Azure AD in that area. I think they will make it easier to work together between two different tenants in Azure AD, because normally one tenant is a security boundary. For example, company one has a tenant and company two has a tenant, and then you can do B2B collaboration between those, but it is still quite limited. For our use case, it is enough currently. However, if we want to extend the collaboration even further, then we need an easier way to collaborate between two tenants, but I think that is already on the roadmap of Azure AD anyway."
"The dashboard and interface could be better. It would be ideal if it was easier to use."
"I'm satisfied with the features provided by Microsoft. They are continually improving their offerings, and I don't have any downsides or issues with Microsoft Entra ID. We're integrating a lot of Azure virtual machines and utilizing the Azure side. We love Microsoft licensing, all that stuff. And Yeah. It's just, you know, just using the CSP portal as well has just been a game changer for us too."
"My main concern is the occasional lack of documentation and the frequency of changes, which can make feature location challenging."
"Our users sometimes experience issues from having multiple Microsoft accounts, which can cause some confusion and hassle."
"Tech support has its up and downs. So, sometimes it will take one week, and other times two weeks to resolve a case."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"Licensing fees are paid monthly."
"I am not involved in the pricing or licensing, so I can't speak to that."
"The product is relatively affordable, especially compared to Okta, a pricey solution."
"The licensing is really not clear unless you are a premium client."
"We pay a yearly license. Licenses are very expensive."
"There are add-on components and services, such as identity services, that we have to add to our Azure subscription. Only then can I actually say it's on par with the on-prem server edition. Why should I pay for a component? It should be included in my subscription."
"The licensing model is straightforward. I don't think there are any issues with the E3 license or E5 license."
"Its price is per user. It is also based on the type of user that you're synchronizing up there."
Information not available
report
Use our free recommendation engine to learn which Authentication Systems solutions are best for your needs.
914,322 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
13%
Financial Services Firm
10%
Manufacturing Company
7%
Government
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise42
Large Enterprise162
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
I would rate the pricing of the product as four out of five. The product is definitely good, and I see it as part of the future roadmap for managing all endpoints.
What needs improvement with Azure Active Directory?
I believe instead of putting everything in a single form under Microsoft Entra ID, it would be best for Microsoft to segregate these features. For example, if someone wants to design the Conditiona...
Ask a question
Earn 20 points
 

Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: September 2026.
914,322 professionals have used our research since 2012.