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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
276
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
35th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 6.5%, down from 15.9% compared to the previous year. The mindshare of Nok Nok Labs is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems Mindshare Distribution
ProductMindshare (%)
Microsoft Entra ID6.5%
Nok Nok Labs0.8%
Other92.7%
Authentication Systems
 

Featured Reviews

Stafin Jacob - PeerSpot reviewer
Microsoft 365 Security & Compliance Practice Lead at Invoke
Identity has become our central gatekeeper and has provided secure single sign-on for all users
Microsoft Entra ID can improve by focusing more on new passwordless methods and becoming a primary adopter. One feature we would like to see is the ability to have security questions for password resets. I know the current capability is phasing out, so we do not have an alternative method yet. Customers who already use security questions require a smoother transition for that capability to be available. My experience with the deployment has had some challenges, particularly around the Microsoft MFA campaigns. The hardest part is moving users from a different MFA provider to the Microsoft MFA provider, as it ultimately depends on user activity. In large enterprises with numerous users across various geographies, this transition takes time. If there are ways to exert more control around that process, it would improve the situation.
reviewer1217064 - PeerSpot reviewer
Head : Security Architecture at a financial services firm with 10,001+ employees
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It can be used to grant access at a granular level. It provides secure access and many ways to offer security to your user resources. It provides a good level of security for any access on Azure. It gives you options like multi-factor authentication where apart from your password, you can use other factors for authentication, such as a code is sent to your phone or the authenticator app that you can use login."
"It is cloud based so it is always updated,"
"It is a very good product and I plan to keep using it because it is very easy to manage."
"Microsoft Entra ID has helped us defend against token theft and nation-state attacks."
"The most valuable features of Azure ID are the single sign-on and OpenID Connect authentication."
"For us, it met all our requirements; it was very scalable, which is huge, and just always available."
"The most valuable feature is the possibility to create multi-tenant applications alone, or in combination with Azure Active Directory B2C."
"The portal version of the Azure active directory is pretty robust."
"The technical support is quite good."
"They are sometimes cutting edge compared to other competitors and have a very good vision in terms of how they do strong authentication, being quite advanced, simple to use, and standards-based with a good support model, giving them an edge compared to other solution providers."
 

Cons

"I hope, in the roadmap, Microsoft eventually offers the same features as Okta. It will take some more time to mature."
"At the free or basic level of service, Azure should provide identity protection features including single sign-on and multifactor authentication."
"The permission management is a mess."
"I faced difficulties from Micorosft's end and during the transition from Microsoft Active Directory to Microsoft Entra ID. Sometimes, some of Microsoft's documentation could be a little outdated."
"For example, there were some authentication features that, for security purposes, had certain limitations. Those limitations still exist, but the portal now has options so that the customers can make custom features to manage their identity."
"Azure AD needs to be more in sync. The synchronization can be time-consuming."
"The licensing cost is a bit prohibitive."
"The solution was difficult to scale because the group's configuration was complex. I would rate the scalability level of Azure Active Directory a five out of ten."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"The solution was fairly priced the last time I checked the costs."
"It is worth the money."
"Its price is per user. It is also based on the type of user that you're synchronizing up there."
"Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
"I am not involved in the pricing or licensing, so I can't speak to that."
"The solution costs us 60,000 Rupees annually, just over $700, and there are no additional costs."
"I feel Microsoft is very costly compared to other products. That is also what management is thinking. But when we consider security and support, Microsoft is better than any other product."
"Entra has P1 and P2 licenses that are bundled with lots of applications."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Government
8%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business90
Midsize Enterprise41
Large Enterprise161
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What is your experience regarding pricing and costs for Azure Active Directory?
My experience with pricing, setup cost, and licensing is that going through and being able to use these things is always part of delivering an M365 bundle, so I don't think the experience is great ...
What needs improvement with Azure Active Directory?
Microsoft Entra ID can be improved by open-sourcing it. You already have Windows Subsystem for Linux, which is open-source Linux in Microsoft. One major shift for Microsoft would be using the commo...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Okta and others in Authentication Systems. Updated: April 2026.
893,311 professionals have used our research since 2012.