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Microsoft Entra ID vs Nok Nok Labs comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra ID
Ranking in Authentication Systems
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
234
Ranking in other categories
Single Sign-On (SSO) (1st), Identity Management (IM) (2nd), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Access Management (1st), Microsoft Security Suite (2nd)
Nok Nok Labs
Ranking in Authentication Systems
35th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Authentication Systems category, the mindshare of Microsoft Entra ID is 15.3%, down from 19.9% compared to the previous year. The mindshare of Nok Nok Labs is 0.2%, down from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Authentication Systems
 

Featured Reviews

Bahram Piri - PeerSpot reviewer
Security focus and seamless implementation increase platform productivity
Microsoft Entra ID can be improved in many ways, and there's a big wish list.If we're focusing on security, something that I definitely expect is improvement in the UI and UX for frontline workers. This is important, especially for non-tech savvy individuals. It is something Microsoft Entra ID could do to improve for a wider audience. It's important to focus on the frontline workers since they are non-tech savvy individuals. They are not like those back-office engineering C-level employees who are constantly dealing with computers, and we need to build a specific user experience and user interface for them to handle this stuff. That's something I expect Microsoft to focus on more for Microsoft Entra ID.
reviewer1217064 - PeerSpot reviewer
Easy to use, reliable, and offers a straightforward setup
We are customers and end-users. We've dealt with the solution for a long time. We've seen how they developed as a startup, and how they've matured over time. They're actually quite advanced and they are sometimes cutting edge compared to other competitors. I'd recommend the solution. They do things very differently. They're very advanced and they're standards-based. They basically have got a very good vision in terms of how they do strong authentication. Other companies are actually following suit and following what they've done to support standards. They're quite advanced and simple to use, with a good support model. They have the edge compared to other solution providers. In general, I would rate the solution at an eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features I find most valuable are conditional access, privilege management, and dynamic groups."
"The technical support is pretty good."
"The initial setup was very straightforward."
"Many of its features are valuable, including: facilitating application authentication, privileged access management, processes for attestation, and access reviews."
"We can have an audit and we can easily audit logs."
"Azure AD has features that have helped improve our security posture."
"Customer service and technical support for Microsoft Entra ID are very good because I open many tickets with the support and get straight answers."
"Entra has made it easy to manage identity and access by integrating with all Microsoft services."
"The technical support is quite good."
 

Cons

"I would rate Microsoft's technical support on the lower side. While some responses are quick and satisfactory, there have been occasions where issues took weeks or circles to resolve, sometimes closing and reopening without resolution."
"Microsoft should work on enhancing its machine-learning algorithm to prevent unnecessary lockouts of users."
"Microsoft Entra ID could benefit from more fine-tuned rights. It is necessary to prevent granting an application or user broad access rights."
"Lacks integration between applications and phones."
"The Cloud Provisioning Agent cannot provision a lot of the information that AD Connect does. For starters, the lightweight version cannot synchronize device information. If you have computers on-premises, the information about them will not be synchronized by the Cloud Provisioning Agent. In addition, if you have a user on the cloud and he changes his password, that information should be written back to the on-premises instance. But that workflow cannot be done with the lightweight agent. It can only be done with the more robust version."
"Definitely, the price could be lower. When we moved from AWS to Azure, we started paying more."
"Azure Active Directory could improve the two-factor authentication."
"Private access and internet access should be available in a less expensive licensing model."
"There's nothing wrong with the solution that we can see. However, maybe they could improve slightly by incorporating decentralized identity blockchain models into their solution."
 

Pricing and Cost Advice

"I think the pricing is efficient, but the licensing is overly complicated and difficult to understand. There are many tricks in the licensing that weigh against us."
"Everything needs to be considered for the requirements and if it is within the budget, then you can come up with a solution, whether it is SaaS, PaaS, or IaaS."
"I am not involved in the pricing or licensing, so I can't speak to that."
"For a small business buying individual licenses, it is an affordable solution."
"If you are dealing with one supplier with an out-of-the-box solution, which provides you end-to-end capabilities, then it is naturally cheaper and less of a headache to manage and operate."
"I do not have experience with pricing."
"The price of the solution's license is good."
"We have an agreement with Microsoft, and my company pays yearly."
Information not available
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Top Industries

By visitors reading reviews
Educational Organization
16%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Our experience with the pricing, setup costs, and licensing of Microsoft Entra ID involves leveraging Microsoft 365 E5 licensing, so it's included. Being included in Microsoft licensing makes it mu...
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Also Known As

Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
No data available
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
FIDO Alliance
Find out what your peers are saying about Microsoft, Cisco, Fortinet and others in Authentication Systems. Updated: June 2025.
859,957 professionals have used our research since 2012.