Microsoft Power BI vs Zoho Analytics comparison

Microsoft and Zoho are both solutions in the Reporting category. Microsoft is ranked #1 with an average rating of 8.0, while Zoho is ranked #6 with an average rating of 8.0. Microsoft holds a 18.8% mindshare in RT, compared to Zoho’s 1.6% mindshare. Additionally, 93% of Microsoft users are willing to recommend the solution, compared to 97% of Zoho users who would recommend it.

Microsoft Power BI

Read 327 Microsoft Power BI reviews

22,037 Views
9,035 Comparison Views

93% willing to recommend

Zoho Analytics

Read 35 Zoho Analytics reviews

1,830 Views
567 Comparison Views

97% willing to recommend

Microsoft Power BI

Zoho Analytics

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 1, 2025

Microsoft Power BI and Zoho Analytics are prominent contenders in the business intelligence domain. Power BI holds an advantage in integration with Microsoft products, making it appealing to businesses already in the Microsoft ecosystem. Meanwhile, Zoho Analytics is often preferred for its affordability and robust AI capabilities.

Features: Power BI provides comprehensive integration options, advanced visualization tools, and customizable reports and dashboards suitable for extensive corporate use. Zoho Analytics stands out with its user-friendly design, effective AI functionalities, and flexible data integration from various sources, catering to both technical and non-technical users.

Room for Improvement: Power BI could benefit from enhancing its navigation to be more intuitive for non-technical users, improving integration options with non-Microsoft data sources, and offering more scalable and visually appealing dashboard solutions. In contrast, Zoho Analytics should look to expand its chart and graph options, improve its AI features, and enhance formula functionalities while addressing customer support responsiveness.

Ease of Deployment and Customer Service: Both solutions offer deployment flexibility in public, private, and hybrid cloud settings. Power BI benefits from a large online community for support and responsive technical assistance, though both platforms could enhance direct support speed. Zoho Analytics provides good customer support, with many issues resolved online.

Pricing and ROI: Power BI's pricing, particularly for premium features, might be perceived as high; however, its extensive integration and feature richness justify the cost for numerous businesses, presenting a strong ROI through enhanced analytics. Zoho Analytics is praised for its cost-effectiveness, especially when used with other Zoho products, and offers flexible pricing plans with favorable ROI due to its comprehensive and affordable feature set.

To learn more, read our detailed Microsoft Power BI vs. Zoho Analytics Report (Updated: December 2025).

Buyer's Guide

Microsoft Power BI vs. Zoho Analytics

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.8

Microsoft Power BI enhances efficiency, cost-effectiveness, and user satisfaction through scalability, ease of use, and robust security features.

Sentiment score

4.7

Zoho Analytics boosts decision-making, saves time, enhances sales, and offers great value with real-time data and positive feedback.

In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.

Michael Ostfeld

Corporate HR Financial Controller at STMicroelectronics Holding

Power BI is easy to deploy within an hour, providing robust security against data leaks.

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

For more quotes and insights, download the Microsoft Power BI report

The integration with Zoho People is particularly important because I can access real-time data at any time, including what's happening in the last minute.

Sai Nandan Sambu

Associate Data Analyst at Monocept

After incorporating Zoho Analytics, now all our decisions come from its reviews.

Siddharth Aravind

Pricing Analyst at Transcend

Any time I've integrated customer data using Zoho, I've received great feedback and referrals, and Zoho has gotten me referrals and more customers.

Edwin Nderitu

Zoho Analyst BI Consultant at The Digital Monkeys

For more quotes and insights, download the Zoho Analytics report

Customer Service

Sentiment score

6.6

Microsoft Power BI's support is praised for resources and community but needs improvement in response time for complex queries.

Sentiment score

5.4

Zoho Analytics offers generally effective customer service, though response times and solution completeness can vary based on user experiences.

The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.

Michael Ostfeld

Corporate HR Financial Controller at STMicroelectronics Holding

We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.

James Balbach

Executive Director, Decision Support at Community Health Network

The support is good because there is also a community available.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

For more quotes and insights, download the Microsoft Power BI report

The support team doesn't have full awareness of the system capabilities.

Eslam Abo Elnaga

Senior people and systems analyst at B_labs & Mylo

Zoho support provides assistance through live chat to guide us.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

If you need help with any issue you face, you can directly call them.

Rahul Lomate

Senior Software Engineer at Transasia Bio-Medicals Ltd.

For more quotes and insights, download the Zoho Analytics report

Scalability Issues

Sentiment score

6.9

Microsoft Power BI offers scalable solutions for various enterprises, excelling in integration yet facing challenges with large data volumes.

Sentiment score

6.3

Zoho Analytics is scalable, managing 1,000 to 2 million records, but needs improvements for better large-scale adaptability.

You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.

James Balbach

Executive Director, Decision Support at Community Health Network

As more data is processed, performance issues may arise.

Raymond De Rooij

Product Owner at ABN AMRO Bank N.V.

For more quotes and insights, download the Microsoft Power BI report

Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.

Siddharth Aravind

Pricing Analyst at Transcend

You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.

Hunbel CH

Software Engineer at Stackbox 360

Zoho Analytics is scalable.

Vedhanayagam R

Data Analyst at Mobolution

For more quotes and insights, download the Zoho Analytics report

Stability Issues

Sentiment score

7.4

Microsoft Power BI is stable and reliable, but may face slowdowns and issues with large datasets and updates.

Sentiment score

7.2

Zoho Analytics is stable and reliable, with minimal downtime, though some users report challenges with specific features.

In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

We typically do not have problems with end-user tools like Excel and Power BI.

James Balbach

Executive Director, Decision Support at Community Health Network

It is very stable for small data, but with big data, there are performance challenges.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

For more quotes and insights, download the Microsoft Power BI report

A major missing feature compared to Power BI is the ability to create multiple DAX measures or row-level context, which would be useful for showing custom profit and loss statements.

Vedhanayagam R

Data Analyst at Mobolution

The stability and reliability of Zoho Analytics have been good over time.

Hunbel CH

Software Engineer at Stackbox 360

The stability and reliability of the product is crucial for optimal performance.

Angel David Pacheco Beltrán

Software Developer at Cloud Lion

For more quotes and insights, download the Zoho Analytics report

Room For Improvement

Microsoft Power BI needs better integration, flexible pricing, enhanced features, improved data handling, and seamless compatibility with various platforms.

Zoho Analytics users seek enhanced visual tools, better support, improved AI, connectivity, and pricing, with faster sync times.

This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Access was more logical in how it distinguished between data and its formatting.

Michael Ostfeld

Corporate HR Financial Controller at STMicroelectronics Holding

Microsoft updates Power BI monthly based on user community feedback.

James Balbach

Executive Director, Decision Support at Community Health Network

For more quotes and insights, download the Microsoft Power BI report

The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.

Hunbel CH

Software Engineer at Stackbox 360

While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations.

Vedhanayagam R

Data Analyst at Mobolution

Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.

Nadeem Asghar

Senior Zoho Developer at a cloud solution provider with self employed

For more quotes and insights, download the Zoho Analytics report

Setup Cost

Microsoft Power BI is competitively priced, offering flexible licensing with free to premium options, viewed favorably against competitors.

Zoho Analytics provides cost-effective pricing with flexible billing, competitive against Tableau and Power BI for budget-conscious enterprises.

I found the setup cost to be expensive

Sebastien TOUSSAINT

Responsable du département Projets et Applications at CHD Vendée

Power BI isn't very cheap, however, it is economical compared to other solutions available.

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

The pricing for Microsoft Power BI is low, which is a good selling point.

MohammedHamad

Business Development Director at a tech consulting company with 201-500 employees

For more quotes and insights, download the Microsoft Power BI report

The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power BI.

Vedhanayagam R

Data Analyst at Mobolution

The pricing for Zoho Analytics is actually cheaper than the competitors for the kind of service they provide.

Sudharsan Nagarajan

Senior Product Analyst at Bureau

For more quotes and insights, download the Zoho Analytics report

Valuable Features

Microsoft Power BI provides seamless integration, intuitive visualizations, and real-time processing, ideal for organizations' efficient data analysis needs.

Zoho Analytics enhances decision-making with customizable dashboards, AI-driven insights, seamless integration, and user-friendly reporting and visualization tools.

In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.

Michael Ostfeld

Corporate HR Financial Controller at STMicroelectronics Holding

Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.

Raymond De Rooij

Product Owner at ABN AMRO Bank N.V.

To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.

Shrikrishna Kashid

Senior Technical Service Engineer Expert at Fujitsu

For more quotes and insights, download the Microsoft Power BI report

The AI called Zia in Zoho Analytics is extremely useful. Whenever I build a chart or dashboard, I can generate a summary of insights using this AI tool, which is very convenient for both leadership and manager level teams to understand the data concepts.

Vedhanayagam R

Data Analyst at Mobolution

The best feature is that in the same tool, we can use SQL and business intelligence capabilities.

Sai Nandan Sambu

Associate Data Analyst at Monocept

Regarding integration capabilities, I have found Zoho Analytics' 100+ integrations very effective in consolidating data from various sources.

Sandip Bangar

Business Analyst at a tech consulting company with 51-200 employees

For more quotes and insights, download the Zoho Analytics report

Categories and Ranking

Microsoft Power BI

Ranking in BI (Business Intelligence) Tools

1st

Ranking in Reporting

1st

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

327

Ranking in other categories

No ranking in other categories

Zoho Analytics

Ranking in BI (Business Intelligence) Tools

7th

Ranking in Reporting

6th

Average Rating

8.2

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

Data Visualization (7th), Embedded BI (6th)

Mindshare comparison

As of January 2026, in the Reporting category, the mindshare of Microsoft Power BI is 18.8%, down from 26.7% compared to the previous year. The mindshare of Zoho Analytics is 1.6%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting Market Share Distribution
Product	Market Share (%)
Microsoft Power BI	18.8%
Zoho Analytics	1.6%
Other	79.6%

Reporting

Featured Reviews

Shoury Priyanshu

Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd

Facilitates seamless data aggregation with some outdated visual elements hindering user appeal

Real-time data integration is an area for improvement. Although I've worked on several solutions involving real-time integration, it's not very user-friendly and often lags, especially with over a million data rows. This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today. There are challenges with scalability, requiring multiple pages in dashboards to manage these issues. Visualization could be improved as it appears outdated. Users, especially newcomers, find it unappealing and not user-friendly.

Read full review

Vedhanayagam R

Data Analyst at Mobolution

Has supported trend analysis and forecasting but needs major fixes in customization and reliability

There are some areas where Zoho Analytics needs improvement compared to Power BI. Uploading and interpreting data inside the interface needs enhancement. While Power BI uses Power Query, an intuitive and powerful tool that allows data manipulation in any way, Zoho Analytics has limitations. I usually prepare data in Excel before uploading it to Zoho Analytics. The charts in Zoho Analytics are not as customizable as in Power BI. While all chart types are available, they can only be modified at a basic level, not an advanced level. Though trend analysis features are provided, creating anything out of the box is challenging.

Read full review

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Comparison Review

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Senior Manager - BI Head with 5,001-10,000 employees

Feb 4, 2015

Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho

1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Manufacturing Company

Government

Computer Software Company

13%

Manufacturing Company

Comms Service Provider

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	135
Midsize Enterprise	57
Large Enterprise	165

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	4
Large Enterprise	4

Questions from the Community

Seeking lightweight open source BI software

There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...

See all answers

Is Power BI a complete platform or only a visualization tool?

Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...

See all answers

How does Oracle OBIEE compare with Microsoft BI?

Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...

See all answers

What do you like most about Zoho Analytics?

Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.

See all answers

What is your experience regarding pricing and costs for Zoho Analytics?

Compared to other analytic tools, Zoho Analytics is cost-effective. The annual subscription cost of Zoho Analytics is equivalent to about half of the monthly cost of tools such as Tableau or Power ...

See all answers

What needs improvement with Zoho Analytics?

For our strategic initiatives, the AI functionality is not useful because it cannot provide requirement-specific insights. It only gives an overview of the report. One major issue I face in Zoho An...

See all answers

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Compared 7% of the time

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Compared 4% of the time

KNIME Business Hub vs Microsoft Power BI

Compared 3% of the time

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Tableau Enterprise vs Zoho Analytics

Compared 9% of the time

Apache Superset vs Zoho Analytics

Compared 8% of the time

Profitbase InFront vs Zoho Analytics

Compared 8% of the time

Qlik Sense vs Zoho Analytics

Compared 7% of the time

Oracle Analytics Cloud vs Zoho Analytics

Compared 7% of the time

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Product Reports

Buyer's Guide

Microsoft Power BI

December 2025

Download Microsoft Power BI product report

Buyer's Guide

Zoho Analytics

December 2025

Download Zoho Analytics product report

Also Known As

SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI

Zoho Reports

Overview

Microsoft Power BI is a powerful tool for data analysis and visualization. This tool stands out for its ability to merge and analyze data from various sources. Widely adopted across different industries and departments, Power BI is instrumental in creating visually appealing dashboards and generating insightful business intelligence reports. Its intuitive interface, robust visualization capabilities, and seamless integration with other Microsoft applications empower users to easily create interactive reports and gain valuable insights.

Microsoft

Zoho Reports is a powerful, easy-to-use and highly scalable cloud-based reporting and business intelligence platform for small to medium-sized businesses. Its flexible pay-as-you-go pricing model and scope for customization allow businesses to tailor it to their unique needs.

Zoho

Sample Customers

Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox

Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC

Buyer's Guide

Microsoft Power BI vs. Zoho Analytics

December 2025

Free Report: Microsoft Power BI vs. Zoho Analytics

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