Mailigen vs Zoho Campaigns comparison

Mailigen and Zoho are both solutions in the Cloud Email category. Mailigen is ranked #24, while Zoho is ranked #7. Mailigen holds a 1.4% mindshare in CE, compared to Zoho’s 3.5% mindshare. Additionally, 50% of Mailigen users are willing to recommend the solution, compared to 84% of Zoho users who would recommend it.

Mailigen

Read 2 Mailigen reviews

140 Views
139 Comparison Views

50% willing to recommend

Zoho Campaigns

Read 11 Zoho Campaigns reviews

565 Views
565 Comparison Views

84% willing to recommend

Mailigen

Zoho Campaigns

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Mailigen and Zoho Campaigns based on real PeerSpot user reviews.

Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Mailigen vs. Zoho Campaigns Report (Updated: March 2026).

Buyer's Guide

Mailigen vs. Zoho Campaigns

March 2026

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Helped 885,286 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Mailigen

Ranking in Cloud Email

24th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoho Campaigns

Ranking in Cloud Email

7th

Average Rating

8.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Cloud Email category, the mindshare of Mailigen is 1.4%, up from 0.2% compared to the previous year. The mindshare of Zoho Campaigns is 3.5%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Email Mindshare Distribution
Product	Mindshare (%)
Zoho Campaigns	3.5%
Mailigen	1.4%
Other	95.1%

Cloud Email

Featured Reviews

it_user245427

Communication Manager at a tech services company with 51-200 employees

The editor itself needs improvements, but we can communicate in a more engaging way.

Customer Service: It's very high. Technical Support: It's very high. A good example is that they're always keen on helping - I had some problems with the system and they were there with me all the time until the problem was solved. So I can say their customer service is top level.

Read full review

Collince Dundo

Co-Founder at Youth Initiative Development Programme

It's easy to use and integrate, but I have a problem with messages getting marked as spam

When we use Zoho Campaigns, our emails often get routed to the spam or promotion module instead of the inbox. For example, people who use Gmail to receive our newsletter will often miss it because it was sent to their promotion module or folder. Many of our clients aren't seeing our work. We compared it to another solution, and the open rate was much higher because the emails went directly routed to the inbox.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Customer Service: It's very high. Technical Support: It's very high. A good example is that they're always keen on helping - I had some problems with the system and they were there with me all the time until the problem was solved."

"We were able to send, to our potential clients, a mail proposal and follow who is clicking and reading what in order to prepare additional customized and adjusted offers according to their interest."

"It’s a very easy product to use, you do not need to be tech savvy or a whizz at email marketing."

"Putting the campaigns together on Zoho is reasonably straightforward; they have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."

"The initial setup is easy."

"It's a very simple solution for email."

"The solution generates a good return on investment."

"It is a very reliable and stable tool."

"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."

More Zoho Campaigns pros

Cons

"The editor itself, as it is sometimes a bit complicated to find the features you need."

"We tried using IT as a survey tool, but at that time the feature was new and did not offer as much functionality as for example Google spreadsheets."

"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."

"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."

"The emails were going to spam a lot despite us making various changes, and it appeared to be more because it was being sent from Zoho than anything else."

"There is room for improvement with integration with other applications like MailChimp."

"They need to improve their anti-spam capabilities."

"My usage is limited to the basic features."

"They could get better at dealing with spam. They need to improve their anti-spam capabilities."

"The reports are not so clear."

More Zoho Campaigns cons

Pricing and Cost Advice

Information not available

"The solution's pricing is reasonable."

"We have an enterprise license for this because we use Zoho for lots of things. We have HR and a bunch of other things. We probably don't pay individually for marketing or sales, and it's all in the overall license that we have."

"The tool is priced less compared to other applications."

"There are additional charges, like whenever I add additional users, I need to pay extra."

"Zoho Campaigns is not that expensive as compared to other solutions like MailChimp."

"Since the product is part of a bundle, it is definitely very cost-efficient."

"Zoho Campaigns is cheaper compared to other products."

"The solution's price is reasonable."

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Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	2
Large Enterprise	1

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Product Reports

Buyer's Guide

Cloud Email

March 2026

Download Mailigen product report

Buyer's Guide

Zoho Campaigns

March 2026

Download Zoho Campaigns product report

Overview

Mailigen is everything you need in one, easy-to-manage email marketing platform. With Mailigen you can send beautiful Email Newsletters, track results and manage your contacts and integrate Social and Mobile in your email marketing.

Mailigen

With Zoho Campaigns, you can create, send and track effective email campaigns that help you build lasting relationships with your customers. Email deliverability is our highest priority and we make sure that our software delivers your emails straight to your recipients' inboxes. Zoho Campaigns gives you a multi-user account. You can maintain a single account for your entire marketing team.

Zoho

Sample Customers

Platforma, Studio Moderna, Inspired Communications, Jungle Expert

Altus

Buyer's Guide

Mailigen vs. Zoho Campaigns

March 2026

Free Report: Mailigen vs. Zoho Campaigns

Find out what your peers are saying about Mailigen vs. Zoho Campaigns and other solutions. Updated: March 2026.

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885,286 professionals have used our research since 2012.

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We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.