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Kahuna vs Oracle Eloqua vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Kahuna is 0.3%, down from 0.4% compared to the previous year. The mindshare of Oracle Eloqua is 8.7%, down from 11.7% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 21.2%, down from 24.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Aniket Sukale - PeerSpot reviewer
Offers the ability to create lesser campaigns and drip campaigns, flexible to use and robust
Eloqua's reporting is very strong. Oracle, by default, provides many out-of-the-box reports – probably more than 150 – that cover the most common use cases. Additionally, there's a feature called Insight, where you can build customized reports without any coding. These reports can be scheduled for delivery to your inbox at regular intervals – monthly, weekly, etc.
ADAIR WATHIER - PeerSpot reviewer
Provides efficient data integration features and good technical support services
Our primary use cases for the product include website personalization and email campaign evaluation The platform has significantly expedited our campaign implementation process and provided centralized control over operations. The platform's most valuable features include ease of implementation…
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861,803 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Educational Organization
30%
Computer Software Company
13%
Financial Services Firm
11%
Healthcare Company
7%
Educational Organization
18%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What needs improvement with Oracle Eloqua?
Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality. They provide SMS, but you need to ...
What is your primary use case for Oracle Eloqua?
We generally use it for B2B (business-to-business) marketing automation. We can build customer journeys and generate ...
What do you like most about Oracle Eloqua?
I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightfo...
What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal lan...
 

Also Known As

No data available
Eloqua, Oracle Marketing Cloud
ExactTarget
 

Overview

 

Sample Customers

The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,
Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.
861,803 professionals have used our research since 2012.