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Imperva Application Security Platform vs R&S Web Application Firewall (DenyAll) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare Web Application ...
Sponsored
Ranking in Web Application Firewall (WAF)
6th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Imperva Application Securit...
Ranking in Web Application Firewall (WAF)
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
147
Ranking in other categories
CDN (2nd), Distributed Denial-of-Service (DDoS) Protection (4th), Bot Management (1st), API Security (1st)
R&S Web Application Firewal...
Ranking in Web Application Firewall (WAF)
46th
Average Rating
9.0
Reviews Sentiment
8.5
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Web Application Firewall (WAF) category, the mindshare of Cloudflare Web Application Firewall is 4.5%, down from 7.0% compared to the previous year. The mindshare of Imperva Application Security Platform is 7.4%, up from 7.1% compared to the previous year. The mindshare of R&S Web Application Firewall (DenyAll) is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Application Firewall (WAF) Mindshare Distribution
ProductMindshare (%)
Imperva Application Security Platform7.4%
Cloudflare Web Application Firewall4.5%
R&S Web Application Firewall (DenyAll)0.5%
Other87.6%
Web Application Firewall (WAF)
 

Q&A Highlights

PM
Sales Director with 51-200 employees
Aug 31, 2021
 

Featured Reviews

DB
CTO at PlayNirvana
Advanced security reporting has protected high-traffic betting platforms from constant attacks
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we have a dedicated IT team for that, and I'm not involved with Cloudflare much anymore. But if I were to compare them to F5, I would like to see more features that F5 offers. F5 has an option to bring the whole infrastructure, the whole WAF and all their packages, Bot Management, and everything else on your infrastructure. You need to install certain services from their side, and then you can choose if you would like requests to hit your servers immediately or if requests need to be proxied through F5 backbone. That would be a nice addition because we have 90% of the traffic as legit traffic coming from whitelisted servers. If it comes from whitelisted servers, I don't need to go every request through the backbone; I could easily just IP whitelist everything. Then I could maybe have Bot Management on my infrastructure that drastically reduces the price of Cloudflare. I would like to see Push CDN more improved in the next release of Cloudflare Web Application Firewall. And maybe something similar to Pushpin that Fastly has, which is an option where you can push messages that then can be scaled globally over the network. From our perspective, if we have a listener that listens for stock updates, I would just need to have one processor that pushes those updates to the Cloudflare API, and then Cloudflare would broadcast that message to all listeners. Cloudflare will check the order of the message, and if you, as a customer, are not connected or have some kind of network issue, when you reconnect, you will receive the latest state and missing updates.
reviewer2818155 - PeerSpot reviewer
Senior Associate at a tech vendor with 10,001+ employees
Application protection has improved and reporting and dashboards still need refinement
I believe Imperva Application Security Platform should have a more interactive wizard. While the dashboard is good, it could be more eye-catching. Based on my perspective, I recommend modifying the dashboards, especially the main dashboard where I can see the traffic hit count, alerts, and other latest information. In terms of reporting, I find it challenging to create reports; in my earlier days, it was difficult. Over time, I have learned how to create reports, but it should be easier to do so. I have used other tools such as firewalls or SolarWinds, where creating a report is straightforward and does not take much time, unlike in Imperva, where I have to add many elements. Modifications in the integration aspects would also be beneficial.
SS
General Manager at 3R Technologie
Geo-localization and IP reputation help to keep our clients secure and more available
The area that should be improved is licensing. When using an active/passive cluster, we have to pay 70% of the master appliance and license for the passive server that does not work. Since we know that only one server works at a time, we should pay only one license for the appliances and for the support as well. In my opinion, this has to be improved. If possible, the client software should be a web application instead of downloading software for the management. This can avoid login problems when they update or patch.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Cloudflare has positively impacted my organization by making it easier for me to handle and set up DNS for multiple clients; I can easily go in and access their accounts, make changes they need, and it's a one-stop shop."
"The Cloudflare Web Application Firewall's most valuable feature is its ease of configuration."
"Technical support has a very fast response time and they are helpful."
"The integration of Cloudflare with Cloud Suite is its most valuable feature."
"It is configurable via API."
"We extensively use the solution every day. The solution is very stable; we haven’t seen any glitches."
"The rate limiting features and customizations in terms of URL match and applying policies are valuable to me."
"The impact of Cloudflare Web Application Firewall's integration with existing web technologies on our site's performance and security measures is quite great, actually."
"The compliance is the most valuable aspect."
"We can prevent attacks or issues even before they happen."
"Imperva is one of the best, if not the best, and almost every feature in Imperva Application Security Platform works really fine and addresses what enterprises are battling, shaping the security culture of the digital world."
"Keep your sites strongly secured but sleep easier knowing Imperva Incapsula continuously baffles our penetration testers."
"The availability of our sites, thanks to the load balance functionality, has improved, and it enables the site to be available all the time, despite people trying to attack it."
"It works right out of the box once you integrate the application."
"The solution is very scalable; it is one of the most important features, and you can also expand resources and features as well."
"The most valuable features are DDoS protection."
"The three most valuable features that I noticed are the geo-localization of the user, the IP reputation, and the compartmental analysis."
"By publishing the application without fear, my customer has created new revenue by making the website available anytime and anywhere."
 

Cons

"The notification part could be improved. It's very much connected to Web Application Firewall, rate-limiting, and DDoS protection."
"The dashboard could be more user-friendly."
"It would be ideal if the solution offered better log integration and more integration with different platforms."
"We don't even use Cloudflare Bot Management because it's too expensive; you need to pay per request, and it's much cheaper to get one or two additional machines."
"The blocked logs are difficult to read at times."
"There could be an option to duplicate the cluster to maintain the consistency of rules."
"They have some limitations with third-party integrations."
"If they add logs history within the Cloudflare offering, that would be a great benefit."
"We had an issue when securing the web applications for DDoS protection."
"Users would benefit from better documentation. There is official documentation, but sometimes we need more detail. We have some use cases that are not so run of the mill. It would be great if there was a knowledge base that we could go to for more answers."
"We rate technical support as really bad."
"Its price could be improved. It is quite expensive. It will be good if we could export the configuration. Currently, to control the configuration, we need to go to each website, which is not very convenient."
"I would suggest that Imperva Application Security Platform should include new features combined with AI."
"It is complicated to integrate the solution's on-cloud version with other platforms."
"There’s nothing that’s missing in terms of features."
"Its firewall should be made less penetrable so that if an IP is blocked once, it doesn't penetrate again."
"The area that should be improved is licensing."
 

Pricing and Cost Advice

"What's my experience with pricing, setup cost, and licensing? I believe the pricing is not the best, but it's reasonable and acceptable. We also use the McAfee system in parallel. In terms of pricing, its okay - not great, but not bad either. It falls in the middle, which is acceptable. In terms of support licensing, last time, we were searching for a solution, and we considered products from resellers rather than directly from the cloud provider. However, the pricing we encountered was exceptionally high. As a result, we are inclined to select support from the reseller."
"The solution is expensive."
"It is not too pricey."
"It starts at $20 and can easily go up to $200 monthly"
"The pricing model is very straightforward compared to the competition. You just pay per month for the product and usage."
"Cloudflare Web Application Firewall is more affordable than other solutions."
"The solution's pricing option needs to be more transparent for enterprise clients."
"Cloudflare offers different types of subscriptions for businesses, enterprises, and personal users, and the pricing is negotiable."
"The tool's pricing is good."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."
"The cost is on par with other solutions such as Cloudflare and Akamai."
"The data packages are higher than our needs so we end up paying for data that we don't use."
"​Although the pricing can be a little high, it is worth the protection and security that it offers.​"
"We sell three-year licenses for Imperva Web Application Firewall to our customers. The price is a little expensive."
"It is a very expensive solution. The price is very high. A lot of customers tell us that they would love to use Imperva more. I have some customers who have 50 websites, but they have only 10 websites on Imperva because of the price. They would love to have all their websites running through Imperva, but they can't. They have to choose the more critical websites to protect because the price is very high. It is a very good product, but it is too expensive. If you buy a plan for 20 megabytes and you don't consume all of your 20 megabytes, it is okay, but if you consume more, you are charged for the superior traffic."
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Answers from the Community

PM
Sales Director with 51-200 employees
Aug 31, 2021
Aug 31, 2021
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot management.
2 out of 5 answers
RF
Resp. Area de Segurança at REN
May 19, 2020
We have had a very good experience with FortiWeb.
JD
Principal Analyst at a tech services company with 1-10 employees
May 20, 2020
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot management.
 

Top Industries

By visitors reading reviews
Construction Company
17%
Financial Services Firm
9%
Comms Service Provider
9%
Manufacturing Company
7%
Financial Services Firm
12%
Manufacturing Company
9%
Computer Software Company
7%
Construction Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise6
Large Enterprise6
By reviewers
Company SizeCount
Small Business88
Midsize Enterprise25
Large Enterprise70
No data available
 

Questions from the Community

What needs improvement with Cloudflare Web Application Firewall?
I don't see room for improvement to Cloudflare Web Application Firewall. One thing I don't know much about because we...
What is your primary use case for Cloudflare Web Application Firewall?
We are using Cloudflare Web Application Firewall's advanced reporting and analytics tools with their Zero Trust, so e...
Which Web Application Firewall (WAF) would you recommend? R&S or Imperva?
Imperva is a strong choice, given their security focus and ongoing R&D into the product in areas such as bot mana...
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
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Also Known As

Cloudflare WAF
Imperva Bot Management, Imperva Web Application Firewall, Imperva API Security
Rohde & Schwarz Web Application Firewall, R&S WAF, DenyAll Web Application Security
 

Overview

 

Sample Customers

crunchbase, udacity, marketo, okcupid, zendesk
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
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Find out what your peers are saying about Imperva, Fortinet, F5 and others in Web Application Firewall (WAF). Updated: May 2026.
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