HubSpot Marketing Hub vs SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.1, while Salesforce is ranked #1 with an average rating of 8.3. HubSpot holds a 9.2% mindshare in MA, compared to Salesforce’s 11.6% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 40 HubSpot Marketing Hub reviews

4,249 Views
4,079 Comparison Views

91% willing to recommend

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

9,730 Views
6,616 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

1,612 Views
1,193 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, SAP Marketing Cloud, and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: June 2026).

Buyer's Guide

Marketing Automation

June 2026

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Helped 900,644 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, up from 9.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.8% compared to the previous year. The mindshare of SAP Marketing Cloud is 1.9%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.6%
HubSpot Marketing Hub	9.2%
SAP Marketing Cloud	1.9%
Other	77.30000000000001%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"HubSpot is a very helpful solution."

"Even though I have worked only worked with the solution for a short time, I would recommend HubSpot to be used, as they are very reliable."

"If the tool is used efficiently, it definitely provides a return on investment."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"Marketing Hub does an incredible job of tracking and updating client records."

"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."

"Ease of editing and creating templates after initial development with the Design Manager."

"HubSpot Marketing Hub has kept me updated with alerts."

More HubSpot Marketing Hub pros

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has."

"It is easy to send emails and SMS's."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"Its licensing is on an annual basis, and customers are okay with its licensing cost, and they don't find it expensive."

"It is a great solution. I like its stability, scalability, and performance."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."

"The upcoming tasks feature could be better."

"The tool could concentrate on improving the analytics and the overall user experience with AI."

"The solution can scale with no problem; it's just very expensive. One of the drawbacks to HubSpot is that it is a very pricey tool."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"I am not in a position to afford the CRM at this point."

"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."

"The tool should improve email marketing solution. It is behind its competitors for bulk campaigns."

More HubSpot Marketing Hub cons

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"The encryption and decryption have room for improvement."

"The solution can be difficult to set up for non-technical individuals."

"Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

"An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization."

"The UA could be better designed for a mobile connection."

"They could improve the product's data integration functionality for larger companies."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"For our organization, HubSpot was pretty affordable compared to Google Analytics."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"Have sufficient content before signing up for the 30-day trial."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"I believe an individual license costs $50 per month."

More HubSpot Marketing Hub pricing and cost advice

"This is a low cost solution suited to larger organizations."

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"My company pays to use this solution."

"It's normal pricing."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Licensing fees are paid on a yearly basis."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

13%

Manufacturing Company

11%

Construction Company

Financial Services Firm

18%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

15%

Outsourcing Company

14%

Manufacturing Company

10%

Healthcare Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	31
Midsize Enterprise	5
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

No data available

Questions from the Community

What needs improvement with HubSpot Marketing Hub?

One way HubSpot Marketing Hub can be improved is through the ability to integrate with the AI of choice. From a repor...

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What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is email marketing, landing pages, and lead generation. We use it as our C...

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What advice do you have for others considering HubSpot Marketing Hub?

I do not have anything else to add about the features of HubSpot Marketing Hub, including integrations or reporting. ...

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a nota...

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What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engageme...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to impr...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 29% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 12% of the time

Pardot vs HubSpot Marketing Hub

Compared 4% of the time

Sales Engine vs HubSpot Marketing Hub

Compared 2% of the time

IBM Watson Campaign Automation vs HubSpot Marketing Hub

Compared 2% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 11% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 11% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 4% of the time

IBM Watson Campaign Automation vs Salesforce Marketing Cloud

Compared 2% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

Yournotify vs SAP Marketing Cloud

Compared 8% of the time

MediaBlitz.io vs SAP Marketing Cloud

Compared 8% of the time

Percolate vs SAP Marketing Cloud

Compared 7% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

June 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

May 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

June 2026

Download SAP Marketing Cloud product report

Also Known As

No data available

ExactTarget

SAP Hybris Marketing Cloud

Overview

HubSpot Marketing Hub offers advanced marketing capabilities with features like email marketing and lead scoring, supporting automation and targeted campaigns for enhanced marketing operations within a unified tech stack.

HubSpot Marketing Hub is built to support businesses in running effective marketing campaigns by offering tools for email customization, seamless Salesforce integration, and a drag-and-drop landing page builder. The platform is designed for efficiency, providing enhanced reporting and user-friendly tools that improve CRM operations. Despite its strengths, HubSpot Marketing Hub could benefit from improvements in its landing page builder and email functions as users encounter glitches. Enhancing automation, AI integration, and managing CRM pricing can provide valuable differences to smaller entities. Customization, notifications, and analytics are areas needing refinement for a better user experience. Additional integrations and improvements in lead scoring and reporting are also vital.

What are the key features of HubSpot Marketing Hub?

Email Marketing: Tailored campaigns with customizable templates for different audiences.
Lead Scoring: Analyze and prioritize leads based on behavior and interactions.
Nurturing Workflows: Automated workflows that guide prospects through the buying journey.
Integration with Salesforce: Seamless integration enhances CRM efficiency.
Drag-and-Drop Interface: Simplifies landing page creation with an intuitive design.

What are the benefits or ROI users should look for?

Marketing Automation: Reduces manual effort and improves precision in campaigns.
Unified Tech Stack: Supports seamless operations and simplified processes.
Strong Support: Ensures assistance and resource access when needed.
Enhanced Reporting: Provides insights and analytics to inform strategic decisions.

HubSpot Marketing Hub finds extensive application across industries such as retail, tech, and professional services. Companies leverage its tools for aggregating content, call-to-action creation, and lead generation. It plays a role in social media posting, CRM functions, and tracking website metrics, making it integral for email campaigns, client outreach, and analytics.

HubSpot

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAP Marketing Cloud is a comprehensive tool for businesses aiming to streamline their marketing efforts through advanced data insights and customer engagement techniques.

SAP Marketing Cloud offers powerful features that cater to data-driven marketing strategies. It helps businesses gather and analyze customer insights, enabling personalized experiences that drive engagement and conversion. By leveraging real-time analytics, it optimizes campaign performance and enhances customer journeys.

What are the key features of SAP Marketing Cloud?

Customer Segmentation: Enables precise targeting through advanced segmentation based on customer behavior.
Campaign Management: Streamlines campaign creation and execution with a holistic approach.
Real-Time Analytics: Provides instant insights for data-driven decision-making.
Lead Management: Automates lead nurturing for effective customer acquisition.
Omni-Channel Interaction: Facilitates cohesive customer interaction across multiple channels.

What benefits and ROI should you expect?

Enhanced Personalization: Increases customer satisfaction through tailored marketing efforts.
Improved Engagement: Boosts customer interaction and brand loyalty.
Efficient Resource Utilization: Reduces marketing spend by optimizing resource allocation.
Higher Conversion Rates: Drives sales through targeted campaigns and messaging.

SAP Marketing Cloud is implemented across various industries including retail, manufacturing, and finance, providing tailored solutions that address unique industry challenges and enhance marketing performance through automation and strategic insights.

SAP

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: June 2026.

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