HubSpot Marketing Hub vs SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.2, while Salesforce is ranked #1 with an average rating of 8.5. HubSpot holds a 9.4% mindshare in MA, compared to Salesforce’s 20.6% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

HubSpot Marketing Hub

Read 37 HubSpot Marketing Hub reviews

1,057 Views
1,036 Comparison Views

90% willing to recommend

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,606 Views
2,488 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

576 Views
415 Comparison Views

100% willing to recommend

HubSpot Marketing Hub

Salesforce Marketing Cloud

SAP Marketing Cloud

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Executive Summary

We performed a comparison between HubSpot Marketing Hub, Salesforce Marketing Cloud, and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: August 2025).

Buyer's Guide

Marketing Automation

August 2025

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Helped 866,391 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.4%, down from 10.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 20.6%, down from 23.6% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.5%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	20.6%
HubSpot Marketing Hub	9.4%
SAP Marketing Cloud	4.5%
Other	65.5%

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Marketing efficiency with automation and exceptional support

The major reason for switching from Marketo to HubSpot Marketing Hub was the ease of use and customer care service. HubSpot offers native integrations with over three hundred third-party tools, which is a significant advantage. The platform provides various automation tools, such as AI chatbots and auto-generated emails, which enhance efficiency in marketing tasks. These features help our company use resources efficiently and achieve ROI.

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Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Abhijit Misra

Director at Accenture

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"With 18 companies to manage, manual handling would be impractical. HubSpot's automation facilitates pre-scheduling, greatly enhancing our efficiency."

"HubSpot is a very helpful solution."

"The most valuable feature is probably automating the system. I can send mass emails to pretty much all my contacts or certain ones that meet the demographic requirements. I've used this one and one other CRM with an auto sales company. From my experience, just the ease of use and the user interface on HubSpot is phenomenal. It's really simple and easy to navigate the program. The functionality is phenomenal, and not just the Microsoft Office part but also with LinkedIn Sales Navigator. It's pretty nice."

"Ease of editing and creating templates after initial development with the Design Manager."

"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."

"As a CRM tool, it looks good."

"The solution enables the customization of reports."

"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"

More HubSpot Marketing Hub pros

"Offers many great features and is intuitive."

"Salesforce allows for the integration of different data sources."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"The user interface is easy to use, especially for my staff who use assistive technology."

"We have found the solution to be scalable."

"Salesforce is constantly evolving and have a good release cycle."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"The product is not cheap."

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"The solution is not recommended for launching investment."

"Some customized reachouts might need additional levers or add-ons, especially when automating at scale for specific buying personas. That's when you might need some additional help, in my opinion."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

"HubSpot’s scoring is not good."

"API capabilities (including the performance) are minimal and the email workflow capabilities are too rigid, which results in very complicated workflow management."

"I've had some issues with granting access to third-parties to our data in a way that's still GDPR compliant. It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why."

More HubSpot Marketing Hub cons

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"We have struggled to get resolution of support tickets from the Salesforce team."

"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."

"The encryption and decryption have room for improvement."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"HubSpot Marketing Hub is less expensive than one of its competitors."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"I'd rate the solution's pricing in the middle range. I want more regular communication from our customer service manager to help us improve our use of HubSpot Marketing Hub."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"The solution is cheaper than its competitors."

"Have sufficient content before signing up for the 30-day trial."

"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."

More HubSpot Marketing Hub pricing and cost advice

"Salesforce is an expensive solution."

"Licensing fees are paid on a yearly basis."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"This is a low cost solution suited to larger organizations."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"My company pays to use this solution."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

22%

Manufacturing Company

12%

Educational Organization

Performing Arts

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

13%

Manufacturing Company

13%

Computer Software Company

10%

Financial Services Firm

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	27
Midsize Enterprise	6
Large Enterprise	10

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really apprec...

See all answers

What needs improvement with HubSpot Marketing Hub?

One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails l...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primari...

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What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

An area of Salesforce Marketing Cloud that could be improved is the connectivity between Sales Cloud and Marketing Cl...

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

See all answers

What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be n...

See all answers

What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information i...

See all answers

Comparisons

Marketo vs HubSpot Marketing Hub

Compared 32% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 9% of the time

Oracle Eloqua vs HubSpot Marketing Hub

Compared 7% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 6% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 9% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 8% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 7% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 24% of the time

SAP CRM vs SAP Marketing Cloud

Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 14% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

August 2025

Download HubSpot Marketing Hub product report

Buyer's Guide

Salesforce Marketing Cloud

August 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

August 2025

Download SAP Marketing Cloud product report

Also Known As

No data available

ExactTarget

SAP Hybris Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: August 2025.

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