HPE Primera vs Zadara comparison

Hewlett Packard Enterprise and Zadara are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8, while Zadara is ranked #33 with an average rating of 7.5. Hewlett Packard Enterprise holds a 3.6% mindshare in AFS, compared to Zadara’s 0.3% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Zadara users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Zadara and HPE Primera offer distinct solutions in the enterprise storage market. Zadara seems to have the upper hand in pricing and support while HPE Primera stands out in advanced features and performance.

Features: Zadara users value their flexible, fully-managed storage-as-a-service model, scalability, and customization without upfront costs. HPE Primera users praise its high availability, advanced AI-driven analytics, and superior integration with existing IT infrastructures.

Room for Improvement: Users of Zadara often suggest enhancing performance speed, improving documentation, and expanding compatibility options. HPE Primera users point out areas for improvement such as simplifying configuration processes, reducing costs, and improving support response time.

Ease of Deployment and Customer Service: Zadara is praised for its straightforward deployment process and reliable customer support. HPE Primera, while also easy to deploy, gets mixed feedback regarding customer service, highlighting slower response times and more complex setup requirements.

Pricing and ROI: Zadara's pricing model is seen as cost-effective and flexible, providing a good return on investment with lower upfront costs. HPE Primera requires a significant initial investment, but users feel the high performance and advanced features justify the expense over time.

To learn more, read our detailed HPE Primera vs. Zadara Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Zadara

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of Zadara is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Zadara	0.3%
Other	95.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Kirubel Behailu

Cloud System Engineer at cloud251

Enhancing storage management efficiency with user-friendly experience

Our customers are using Zadara for their research and development environments. We provide infrastructure for government projects, but we are often not fully aware of their specific usage. I typically use it for our infrastructure and offer both Zadara and Microsoft Azure to our customers Zadara…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable feature of this solution is reliability."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The initial setup was extremely simple and straightforward."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

More Pure FlashArray X NVMe pros

"Stability-wise, I rate the solution a ten out of ten."

"It is a stable and scalable solution with quick and efficient storage capability."

"The system is stable, particularly with mission-critical solutions in place."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

More HPE Primera pros

"The most valuable features of Zadara are its visibility and simplicity to use."

"It's very easy to expand and compared to other storage systems that we've used, it's a lot more expandable and a lot more flexible in how it's deployed."

"A nice feature is the immutable object storage, which can be used in conjunction with Veeam."

"It provides very satisfactory storage performance."

"Zadara Storage Cloud having 24/7 management saves me support and engineering costs because the storage and computing are managed by a third-party. We are able to focus more attention on the customer, which is truly our core business. Even at 1:00 AM or 2:00 AM at night, someone will answer, which is important."

"Zadara saves both time and money."

"Being able to scale on demand, and being able to get out of our security operation center, and not having to purchase hardware upfront, has drastically reduced the overhead that was required to maintain our information. We have also gained additional capabilities in terms of speed of replicating that information."

"One of the most useful features is that they provide iSCSI as a service."

More Zadara pros

Cons

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The tool's pricing is higher than competitors."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"There are some challenges with data encryption and reduction."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

More Pure FlashArray X NVMe cons

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"Some application solutions can be more acceptable on the HPE Primera site."

"On the controller side, I would like to see NAS capabilities."

"They could work to make scalability easier."

"The solution's compression ratio feature could be improved."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

More HPE Primera cons

"Cost-wise, because it's a pay-per-use model, it may ultimately end up costing us more in the long run than something we developed ourselves."

"There is room for improvement in pricing as it is currently quite expensive."

"The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs."

"There are still some storage features that they lack. For example, other vendors implemented the auto-tiering feature a long time ago, while Zadara Storage Cloud is just coming out with this feature today. So, they are a little bit late compared to the market."

"Some of the features are a little bit slow to come to market."

"The cost is not favorable as Zadara does not provide competitive rates for regions like South Africa and Ethiopia."

"Currently, when we do firmware upgrades, it sometimes causes issues and is not as nondisruptive as desired."

"Having iSCSI over the internet using a VPN, the IPSec tunnel is really the only thing that I find missing from this product."

More Zadara cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price of this solution is good for medium-sized and large businesses."

"The solution’s pricing is affordable and worth the money."

"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."

"The pricing for HDD was good."

"The solution is quite cost-effective."

More HPE Primera pricing and cost advice

"The pricing and licensing are very simple and the cost is predictable, although, like everything that you pay for as you use, you have to be mindful of what you're using."

"The pricing is very competitive and the fact that they have very compelling discounts for multi-year commitments is great."

"One of the factors that ruled out several providers was cost. They were way too expensive for the volume of data that we needed and the speed at which we needed to be able to manage it. There aren't a lot of providers that can do that."

"It is a nice licensing model and it makes it quite simple because we just pay for what we use, and the bill that comes shows us exactly what customers are using what resources."

"For our use, it's appropriately priced and overall, it's proved to be very cost-effective against other tier-one vendors."

"The price of Zadara is very good and it covers everything. There is no subscription needed."

"If you just take the street price of Zadara Storage Cloud and look up the price or cost per hour, then you could think that Zadara Storage Cloud is extremely expensive or a solution only for enterprise use. That is not true. You need to compare the entire system. This means that you don't stop looking at just the street price, but you need to consider all the features, requirements, and costs of support as well as the extra cost that other vendors have. Other players just play with hidden, additional costs. Everything is included in Zadara Storage Cloud's licensing cost; what you get is what you pay for."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

20%

Manufacturing Company

16%

Government

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	12
Large Enterprise	3

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

What needs improvement with Zadara?

The initial installation was difficult because many steps required the command line interface (CLI). Maintenance can ...

See all answers

What is your primary use case for Zadara?

I use this product as storage. Specifically, I use it as big storage. That's the main use case for Zadara ( /products...

See all answers

What advice do you have for others considering Zadara?

As for the pros and cons, the main concerns are the complexity of the initial installation and the complicated mainte...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

More HPE Primera Competitors

Nutanix Cloud Infrastructure (NCI) vs Zadara

Compared 19% of the time

Amazon S3 vs Zadara

Compared 19% of the time

MinIO vs Zadara

Compared 17% of the time

Amazon EC2 vs Zadara

Compared 14% of the time

Google Cloud Storage vs Zadara

Compared 12% of the time

More Zadara Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Buyer's Guide

Zadara

September 2025

Download Zadara product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Zadara is a powerful enterprise-level storage solution whose design enables it to handle every aspect of a user’s data storage needs. It can be deployed in any location, using any protocol, and storing any data type that an organization requires. With Zadara, organizations can do everything that they were able to do with more traditional systems in a cheaper and more efficient way.

Zadara Benefits

Some of the ways that organizations can benefit by choosing to deploy Zadara include:

Security. Zadara is built with data security in mind. All of a user’s data is heavily encrypted by Zadara’s software so that it is safe both while it is in storage and while it is being transferred somewhere else. It comes with role-based access controls that prevent a user’s data from being seen by those who lack the proper level of authorization. It also comes with dual-factor authentication and other similar methods of identity management.

Reduced costs. While Zadara offers enterprise-level storage capabilities, the costs associated with utilizing it are far less than those of similar solutions. Some of the resources that it offers are totally free of cost. The model that it utilizes is a pay-as-you-go model. Organizations only pay for the resources that they use and nothing more. Users are not required to sign up for any particular period of time. They are in complete and total control of what they spend on the solution.

Storage efficiency. Zadara ensures that users are able to store their data in the most efficient way possible. It takes a number of approaches that prevent insufficient data storage. These approaches are:

1. Thin-provision volumes. This method only allows actually written data to be counted toward the storage capacity that is consumed.

2. Pattern removal. Zadara searches a user’s stored data for repetitive binary sequences. Once it identifies the repetitive binary sequences, it deletes them.

3. Inline deduplication (all-flash only). This method ensures that Zadara only stores unique data blocks in its system.

4. Inline compression. Zadara takes data that is stored in its system and compresses it. This keeps larger blocks of data from taking up too much room.

Zadara Features

Centralized management. Zadara comes with a centralized dashboard that enables organizations to monitor and control their storage operations from a single location.

File analytics. Organizations can leverage a powerful analytics package that can provide them with critical insights. These tools can help users sort through their data and make more informed data management decisions.

Remote mirroring. This feature enables users to replicate data in two remote locations at the same time. This makes it easy for data to be recovered in the event of an unexpected loss. It also aids remote teams in their collaboration efforts by giving them access to the same data at the same time.

Reviews from Real Users

Zadara is a highly effective solution that stands out when compared to many of its competitors. Two major advantages it offers are its extensive suite of cloud solution integrations and its object storage capability.

Steve H., the chief technology officer at Pratum, writes, “One of the most valuable features is its integration with other cloud solutions. We have a presence within Amazon EC2 and we leverage computer instances there. Being able to integrate with computing, both locally within Zadara, as well as with other cloud vendors such as Amazon, is very helpful, while also being able to maintain extremely low latency between those connections.”

Mauro R., the CEO of Momit SRL, says, “The object storage feature is wonderful. With traditional storage, you have a cost per gigabyte that is extremely high or related to the number of disks. With Zadara Storage Cloud, you have a cost per gigabyte that you can cut and tailor to your needs independent of the number or size of the disks.”

Zadara

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware

Buyer's Guide

HPE Primera vs. Zadara

September 2025

Free Report: HPE Primera vs. Zadara

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