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Hitachi Virtual Storage Platform vs Rubrik NAS Cloud Direct comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Hitachi Virtual Storage Pla...
Ranking in NAS
6th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
55
Ranking in other categories
Modular SAN (Storage Area Network) (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)
Rubrik NAS Cloud Direct
Ranking in NAS
17th
Average Rating
9.0
Reviews Sentiment
6.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the NAS category, the mindshare of Hitachi Virtual Storage Platform is 3.6%, down from 6.3% compared to the previous year. The mindshare of Rubrik NAS Cloud Direct is 0.7%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NAS Mindshare Distribution
ProductMindshare (%)
Hitachi Virtual Storage Platform3.6%
Rubrik NAS Cloud Direct0.7%
Other95.7%
NAS
 

Featured Reviews

DA
Associate Vice President at Federal Bank Ltd
Reliable and secure storage solution supports core banking operations effectively
The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.
Jaspreet k - PeerSpot reviewer
Head Of The Operations at Flash AI
Reduced manual monitoring and now gain real-time insight into agent behavior and governance
A specific scenario where Rubrik NAS Cloud Direct was really helpful in my environment is that since we are using it for a long time, it provides us a well for monitoring and governance for the workflows we use in the current project. What stands out is the amount of context available on the agent actions rather than simply generating another security alert. It focuses and gives us a report including continuous monitoring with evaluation, policy enforcement, and remediation. Rubrik NAS Cloud Direct's Sage engine is designed to prevent and provide intent-based governance for the agent actions. This is why we are using it and this is how it is helping. Rubrik NAS Cloud Direct offers multiple important features, but the most important feature which I love is the agent monitor which allows us to automatically discover the agents and gives us visibility into their activity in real time. The second is the agent inventory and risk profiling, which helps us identify which agents are active in real time and which ones require closer attention. Additionally, one of the features that helps us is data and identity visibility, allowing us to see what information an agent is accessing and which identity it interacts with. Moreover, the immutable audit trail is very useful when investigating why an agent performs a particular action. Rubrik NAS Cloud Direct's agent monitor has made my work easier and more efficient, as it is very useful when we have to see the overall agentic monitor of the organization. To understand it better, we can just go there and check what is the activity, how many agents are active, who is working, and who is misbehaving. Sometimes they take commands from other agents, which is not expected. It gives us clarity over the agents and also helps us create proper ROI reports, ensuring that the agents are performing in the right direction with minimal cost.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use Hitachi Virtual Storage Platform G Series for core products and it helps us increase performance and ensure business continuity for over 5,000 users in our organization."
"The solution is stable and highly available."
"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."
"We have many different types of replication, such as remote and drop local replication. All these features and licenses are already available. These are basic features available in the current model. Additionally, the performance has been good in our experience."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good, and we have not had very many issues."
"It's best features are its reliability and stability."
"Hitachi's technical support is perfect."
"The performance was decent."
"Rubrik NAS Cloud Direct has positively impacted my organization by showing at least a seventy to eighty percent reduction in manual effort for agent monitoring and investigating, which is exceptional."
"Rubrik NAS Cloud Direct has improved my organization with secured backups, and even in case of attacks, we are safe with respect to the backup data we have."
 

Cons

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."
"The user interface should be made simpler because it is difficult to manage."
"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."
"The controllers in the product do not provide options for scalability."
"With Hitachi, everything that regards the user experience has a big room for improvement. The user experience is pretty bad in Hitachi."
"Hitachi should work on unified storage for the SMB market and entry-level NAS storage, similar to what HP or Dell offers."
"The installation procedure is a bit difficult, because it is a high-end solution."
"This product should be easier to install and set up."
"In terms of stability, Rubrik NAS Cloud Direct is still not stable as it is evolving, so I would give it a seven or eight."
 

Pricing and Cost Advice

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"Pricing could be better, because the cost is very high."
"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."
"I would like to see better pricing and more discounts."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Manufacturing Company
10%
Outsourcing Company
7%
Computer Software Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise15
Large Enterprise30
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.
What needs improvement with Hitachi Virtual Storage Platform E990?
The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. However, it works fine. Additional functionality related to data encryption and aut...
What is your primary use case for Hitachi Virtual Storage Platform E990?
I work in the financial sector with Hitachi Virtual Storage Platform, specifically VSP. We did not need tiering in Hitachi Virtual Storage Platform since we are using all-flash storage. Regarding H...
What is your experience regarding pricing and costs for Rubrik NAS Cloud Direct?
Regarding the pricing of Rubrik NAS Cloud Direct, I am not sure because there is a separate team who is working on the cost.
What needs improvement with Rubrik NAS Cloud Direct?
I am not sure about areas for improvement. In terms of stability, Rubrik NAS Cloud Direct is still not stable as it is evolving, so I would give it a seven or eight. Stability can be improved becau...
What is your primary use case for Rubrik NAS Cloud Direct?
Approximately 25 users in a big team manage the backups with Rubrik NAS Cloud Direct.
 

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
No data available
 

Overview

 

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Information Not Available
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