Hitachi Virtual Storage Platform vs IBM XIV comparison

Hitachi Vantara and IBM are both solutions in the Modular SAN (Storage Area Network) category. Hitachi Vantara is ranked #3 with an average rating of 8.0, while IBM is ranked #11. Hitachi Vantara holds a 10.8% mindshare in MS, compared to IBM’s 1.6% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 85% of IBM users who would recommend it.

Hitachi Virtual Storage Pla...

Read 54 Hitachi Virtual Storage Platform reviews

4,644 Views
975 Comparison Views

96% willing to recommend

IBM XIV

Read 6 IBM XIV reviews

202 Views
198 Comparison Views

85% willing to recommend

Hitachi Virtual Storage Pla...

IBM XIV

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Executive SummaryUpdated on Feb 2, 2025

Hitachi Virtual Storage Platform and IBM XIV compete in the data storage market. Hitachi is noted for being more affordable and easier to deploy, while IBM XIV is preferred for its advanced features and potential long-term value.

Features: Hitachi Virtual Storage Platform offers key features such as strong reliability, scalability, and an active data management system. IBM XIV is known for its sophisticated data management, dynamic tiering, and intuitive administration.

Room for Improvement: Hitachi could enhance certain aspects like more intuitive user interfaces and better integration capabilities. Improving documentation and offering more flexible scalability options could also be beneficial. IBM XIV, on the other hand, could benefit from streamlining the deployment process and offering more competitive pricing. Enhancements in user interface design and further simplification of management features are additional areas for growth.

Ease of Deployment and Customer Service: The deployment process for Hitachi is straightforward, with responsive customer service aiding integration. IBM XIV's setup is slightly more complex but is supported by comprehensive customer service and technical support.

Pricing and ROI: Hitachi offers a cost-effective setup with an attractive pricing structure that promises quick ROI, ideal for budget-conscious organizations. IBM XIV, though initially more costly, is aligned with long-term value due to its robust infrastructure and advanced features.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM XIV Report (Updated: September 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in Modular SAN (Storage Area Network)

3rd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

NAS (5th), Frame-Based Disk Arrays (1st), All-Flash Storage (10th), NVMe All-Flash Storage Arrays (5th)

IBM XIV

Ranking in Modular SAN (Storage Area Network)

11th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Modular SAN (Storage Area Network) category, the mindshare of Hitachi Virtual Storage Platform is 10.8%, down from 12.1% compared to the previous year. The mindshare of IBM XIV is 1.6%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Modular SAN (Storage Area Network) Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	10.8%
IBM XIV	1.6%
Other	87.6%

Modular SAN (Storage Area Network)

Featured Reviews

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Ajith Kandaramage

IT Operation Engineer at HNB

Good value for money but issues with modular scaling

IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness I've been using IBM XIV for two and a half years. IBM XIV is stable. IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"This is one of the most reliable and dependable products on the market."

"The feature I like best is the stability of the hardware."

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."

"The product's reliability has been crucial for our company's operations."

"Storage is the most valuable feature."

"The product's performance is good."

More Hitachi Virtual Storage Platform pros

"IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness."

"The performance and robustness of the systems are very good."

"Hands down, this is the easiest storage platform on the market to manage."

"As it spreads, a chuck of 1MB across the board means using all available spindles on the backend."

"Installation is amazingly easy."

"Very easy to produce reporting data (Snaps). Very easy and fast for provisioning devices and Remote mirroring."

Cons

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"Its usability can be improved. It can have more management features. Its management tools lack features."

"The distributor needs more knowledgeable resources for technical support. It would be better to connect directly to the vendor in case of queries."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"For mission critical issues the performance is low."

"The snapshot and clone operation functions can be made easier."

"This product should be easier to install and set up."

"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."

More Hitachi Virtual Storage Platform cons

"This product was not a good fit for our organization as we have a ton of latency sensitive applications and XIV was not able to keep up with IO + latency demand."

"Until the drive is replaced, the pool_resizing is locked."

"The change form synchronous mirroring to asynchronous (and vice versa) without reconfiguration from scratch would be helpful."

"I would rather have a web GUI served directly from the unit, and a CLI accessible directly through SSH."

"I encountered stability (performance) issues during enclosure or disk rebuild. Also some power supply issues due to malfunctions of circuits. Sometimes "internal" Snap sessions hang and consume pool capacity."

"IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger requirements."

Pricing and Cost Advice

"Our main issue with the Hitachi G-Series is what we consider to be an archaic software licensing scheme and high maintenance costs."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"It is an expensive product. I rate its pricing a three out of ten."

"It is expensive. Everything is included in the license. There is no additional cost."

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"When you are looking for high-end solutions such as this, price is less important than stability and availability."

More Hitachi Virtual Storage Platform pricing and cost advice

"If you are going to use the product behind an SVC, IBM will price the units lower, since you are likely not to use any of the advanced copy services."

"We have a five-year total cost of ownership where we pay an initial amount and then annually for maintenance."

"No-license-required policy, unlike others where you need a license for everything. Just pay once and forget about licenses."

"Licensing is straightforward."

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

15%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby dat...

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Product Reports

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Hitachi Virtual Storage Platform

September 2025

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Buyer's Guide

Modular SAN (Storage Area Network)

September 2025

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Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

XIV

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM XIV is a high-end, grid-scale storage system that excels in tuning-free consistent performance, ease of use and exceptional data economics, including inline, and IBM Real-time Compression. IBM XIV is ideal for hybrid cloud, offering predictable service levels for dynamic workloads, simplified scale management, including in multi-tenant environments, flexible consumption models — and robust cloud automation and orchestration through OpenStack, RESTful API and VMware. It offers security and data protection through hot encryption, advanced mirroring and self-healing and investment protection with perpetual licensing.

IBM

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, NaviSite, Technische Universit_t Mªnchen, Netflix Inc., Muhr und Bender KG, Pelephone Communications

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

September 2025

Free Report: Hitachi Virtual Storage Platform vs. IBM XIV

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