Hitachi Virtual Storage Platform vs IBM XIV comparison

Hitachi Vantara and IBM are both solutions in the Modular SAN (Storage Area Network) category. Hitachi Vantara is ranked #3 with an average rating of 8.1, while IBM is ranked #10. Hitachi Vantara holds a 12.4% mindshare in MS, compared to IBM’s 1.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 85% of IBM users who would recommend it.

Hitachi Virtual Storage Pla...

Read 54 Hitachi Virtual Storage Platform reviews

4,838 Views
1,016 Comparison Views

96% willing to recommend

IBM XIV

Read 6 IBM XIV reviews

166 Views
156 Comparison Views

85% willing to recommend

Hitachi Virtual Storage Pla...

IBM XIV

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Feb 2, 2025

Hitachi Virtual Storage Platform and IBM XIV compete in the data storage market. Hitachi is noted for being more affordable and easier to deploy, while IBM XIV is preferred for its advanced features and potential long-term value.

Features: Hitachi Virtual Storage Platform offers key features such as strong reliability, scalability, and an active data management system. IBM XIV is known for its sophisticated data management, dynamic tiering, and intuitive administration.

Room for Improvement: Hitachi could enhance certain aspects like more intuitive user interfaces and better integration capabilities. Improving documentation and offering more flexible scalability options could also be beneficial. IBM XIV, on the other hand, could benefit from streamlining the deployment process and offering more competitive pricing. Enhancements in user interface design and further simplification of management features are additional areas for growth.

Ease of Deployment and Customer Service: The deployment process for Hitachi is straightforward, with responsive customer service aiding integration. IBM XIV's setup is slightly more complex but is supported by comprehensive customer service and technical support.

Pricing and ROI: Hitachi offers a cost-effective setup with an attractive pricing structure that promises quick ROI, ideal for budget-conscious organizations. IBM XIV, though initially more costly, is aligned with long-term value due to its robust infrastructure and advanced features.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. IBM XIV Report (Updated: July 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

July 2025

Download the complete report

Helped 865,384 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi Virtual Storage Pla...

Ranking in Modular SAN (Storage Area Network)

3rd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

NAS (4th), Frame-Based Disk Arrays (1st), All-Flash Storage (9th), NVMe All-Flash Storage Arrays (5th)

IBM XIV

Ranking in Modular SAN (Storage Area Network)

10th

Average Rating

7.6

Reviews Sentiment

5.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2025, in the Modular SAN (Storage Area Network) category, the mindshare of Hitachi Virtual Storage Platform is 12.4%, down from 12.5% compared to the previous year. The mindshare of IBM XIV is 1.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Modular SAN (Storage Area Network)

Featured Reviews

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

Read full review

Ajith Kandaramage

IT Operation Engineer at HNB

Good value for money but issues with modular scaling

IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness I've been using IBM XIV for two and a half years. IBM XIV is stable. IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"The solution is very user-friendly in terms of maintenance and configuration. It's also possible to connect the solution to other storage management solutions."

"This is a good product with high capabilities and high reliability."

"The active-active option seemed to be working well and overall, it was a solid product."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."

"Data optimization, compression, and deduplication are the most important features for us."

"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."

More Hitachi Virtual Storage Platform pros

"The performance and robustness of the systems are very good."

"Very easy to produce reporting data (Snaps). Very easy and fast for provisioning devices and Remote mirroring."

"Hands down, this is the easiest storage platform on the market to manage."

"As it spreads, a chuck of 1MB across the board means using all available spindles on the backend."

"IBM XIV's most valuable features are NVME, especially when it comes to de-duplication, compression, and responsiveness."

"Installation is amazingly easy."

Cons

"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."

"The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Platform, I find the management aspect not as good as their hardware."

"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."

"In terms of new features, I would be interested to see deduplication added in their next release."

"The user interface should be made simpler because it is difficult to manage."

"The solution is priced higher than its competitors."

"I would like the fan noise to be automatically adjusted based on the drive's current workload."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

More Hitachi Virtual Storage Platform cons

"IBM XIV's scalability is adequate for our requirements, but because it's modular, you can't scale to larger requirements."

"I encountered stability (performance) issues during enclosure or disk rebuild. Also some power supply issues due to malfunctions of circuits. Sometimes "internal" Snap sessions hang and consume pool capacity."

"The change form synchronous mirroring to asynchronous (and vice versa) without reconfiguration from scratch would be helpful."

"I would rather have a web GUI served directly from the unit, and a CLI accessible directly through SSH."

"Until the drive is replaced, the pool_resizing is locked."

"This product was not a good fit for our organization as we have a ton of latency sensitive applications and XIV was not able to keep up with IO + latency demand."

Pricing and Cost Advice

"The solution is expensive."

"We pay for a support contract agreement."

"This is an expensive solution."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"The costs were primarily in line with every other vendor at the time."

"This solution is cheaper than Dell EMC VMAX. When you are looking for a high-end solution, price matters, but availability and stability are more important than the price."

"The cost price of this product is better than its competitors."

"The price per gigabyte is good and it is low when it comes to terabytes."

More Hitachi Virtual Storage Platform pricing and cost advice

"Licensing is straightforward."

"No-license-required policy, unlike others where you need a license for everything. Just pay once and forget about licenses."

"If you are going to use the product behind an SVC, IBM will price the units lower, since you are likely not to use any of the advanced copy services."

"We have a five-year total cost of ownership where we pay an initial amount and then annually for maintenance."

See which vendors are best for you

Use our free recommendation engine to learn which Modular SAN (Storage Area Network) solutions are best for your needs.

See recommendations

865,384 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the customer; I cannot say for the entire industry, but for us, it's comparable.

See all answers

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby dat...

See all answers

Ask a question

Earn 20 points

Comparisons

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

IBM FlashSystem vs IBM XIV

Compared 100% of the time

More IBM XIV Competitors

Product Reports

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

Modular SAN (Storage Area Network)

August 2025

Download IBM XIV product report

Also Known As

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

XIV

Overview

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

IBM XIV is a high-end, grid-scale storage system that excels in tuning-free consistent performance, ease of use and exceptional data economics, including inline, and IBM Real-time Compression. IBM XIV is ideal for hybrid cloud, offering predictable service levels for dynamic workloads, simplified scale management, including in multi-tenant environments, flexible consumption models — and robust cloud automation and orchestration through OpenStack, RESTful API and VMware. It offers security and data protection through hot encryption, advanced mirroring and self-healing and investment protection with perpetual licensing.

IBM

Sample Customers

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Celero, NaviSite, Technische Universit_t Mªnchen, Netflix Inc., Muhr und Bender KG, Pelephone Communications

Buyer's Guide

Hitachi Virtual Storage Platform vs. IBM XIV

July 2025

Free Report: Hitachi Virtual Storage Platform vs. IBM XIV

Find out what your peers are saying about Hitachi Virtual Storage Platform vs. IBM XIV and other solutions. Updated: July 2025.

DOWNLOAD NOW

865,384 professionals have used our research since 2012.

See our Hitachi Virtual Storage Platform vs. IBM XIV report.

See our list of best Modular SAN (Storage Area Network) vendors.

We monitor all Modular SAN (Storage Area Network) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.