HPE Primera vs Hitachi Virtual Storage Platform comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #11 with an average rating of 8.0, while Hewlett Packard Enterprise is ranked #10 with an average rating of 7.8. Hitachi Vantara holds a 3.4% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.7% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and HPE Primera compete in the enterprise storage solutions category. Hitachi is noted for strong support and competitive pricing, while HPE offers superior features, providing excellent value for the price.

Features: Hitachi offers robust scalability, flexible configuration options, and competitive pricing. HPE Primera provides AI-driven capabilities, cloud environment integration, and advanced analytics.

Room for Improvement: Hitachi's management tools complexity and insufficient documentation are areas for improvement. HPE Primera users suggest improvements in firmware updates and faster resolution times.

Ease of Deployment and Customer Service: Hitachi users report a smooth deployment process but need better training resources. HPE Primera users find setup straightforward, supported by responsive customer service.

Pricing and ROI: Hitachi is praised for cost-effectiveness and shorter ROI periods. HPE Primera may have higher upfront costs but offers better long-term value due to enhanced features and reliability.

To learn more, read our detailed HPE Primera vs. Hitachi Virtual Storage Platform Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of September 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.4%, up from 3.1% compared to the previous year. The mindshare of HPE Primera is 3.7%, down from 4.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.7%
Hitachi Virtual Storage Platform	3.4%
Pure FlashArray X NVMe	1.0%
Other	91.9%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution uses newer technology for deduplication and compression."

"The most valuable feature of this solution is its ease of use."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The solution is very straightforward to set up."

More Pure FlashArray X NVMe pros

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."

"Storage is the most valuable feature."

"The setup is very easy to manage and configure. The initial setup and takes one hour more or less."

"One of the features, for us, that is important is the monitoring platform integrated into the solution. It has all the elements that we need to see, at all times, to be sure the platform is working right."

"The product offers high stability."

"The service provided by Hitachi is good, and I get the IT support I need from the vendors."

"This is a good product with high capabilities and high reliability."

More Hitachi Virtual Storage Platform pros

"The system is stable, particularly with mission-critical solutions in place."

"It serves as the primary storage in my production environment."

"The product has better replication features than the previous products."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"It is a stable solution...It is a scalable solution."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

More HPE Primera pros

Cons

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"In the future, I would like to see integration with enterprise backup systems."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"There is room for improvement in the pricing of the product."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"It seemed like every time we turned around it was a statement of work and we'd have to pay for something that our previous vendors would not have billed us for."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"In terms of ransomware, Pure Storage is probably a couple of steps ahead of Hitachi, but Hitachi does not rush in terms of features. They want to be really sure that the hardware works properly without any kind of problem in new environments, and the implementation or improvement does not affect the customer installation. They really want to make sure that customers are not affected in any way."

"The complex setup phase is an area where improvements are needed."

"For the support windows to work, maybe they have to upgrade the firmware of the VSP. They changed the hardware or the disk. I don't know if it was the port blade they changed or a VM for a memory cache. Also, replacing the old target with the processor target would be fine. The old equipment is very easy to manage, and I don't have any bad commentary."

"n future releases, I would like to see enhancements in the web GUI capabilities for direct management without additional PCM."

More Hitachi Virtual Storage Platform cons

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"We have not had a good experience with support from HPE Primera. They can improve."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"The initial setup is not straightforward."

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

More HPE Primera cons

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"I would like to see better pricing and more discounts."

"The main difference between Hitachi and other vendors is the cost. At the time that we bought the solution, it was the best option but the price, compared to other vendors, is a little high."

"Hitachi Virtual Storage Platform is a very expensive product."

"This is an expensive solution."

"The cost price of this product is better than its competitors."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price of the solution should be cheaper."

"The solution’s pricing is affordable and worth the money."

"HPE Primera service is cost-effective."

"The product is expensive."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The price of HPE Primera could improve, it is expensive."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

17%

Manufacturing Company

Government

Computer Software Company

15%

Manufacturing Company

12%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 24% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 10% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Alletra Storage vs HPE Primera

Compared 35% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 24% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor vs HPE Primera

Compared 2% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

September 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

September 2025

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