HPE Primera vs Hitachi Virtual Storage Platform comparison

Hitachi Vantara and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Hitachi Vantara is ranked #8 with an average rating of 8.1, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.9. Hitachi Vantara holds a 3.7% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.1% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Hitachi Virtual Storage Platform and HPE Primera compete in the enterprise storage solutions category. Hitachi is noted for strong support and competitive pricing, while HPE offers superior features, providing excellent value for the price.

Features: Hitachi offers robust scalability, flexible configuration options, and competitive pricing. HPE Primera provides AI-driven capabilities, cloud environment integration, and advanced analytics.

Room for Improvement: Hitachi's management tools complexity and insufficient documentation are areas for improvement. HPE Primera users suggest improvements in firmware updates and faster resolution times.

Ease of Deployment and Customer Service: Hitachi users report a smooth deployment process but need better training resources. HPE Primera users find setup straightforward, supported by responsive customer service.

Pricing and ROI: Hitachi is praised for cost-effectiveness and shorter ROI periods. HPE Primera may have higher upfront costs but offers better long-term value due to enhanced features and reliability.

To learn more, read our detailed HPE Primera vs. Hitachi Virtual Storage Platform Report (Updated: December 2025).

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

6.2

Users find Hitachi Virtual Storage Platform valuable, citing long-term benefits, competitive costs, financial gains, and improved performance.

Sentiment score

1.0

Increased productivity, cost-efficiency, scalability, reliability, and simplified management led to higher return on investment and better business operations.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

While performance, security, and financial aspects of Hitachi Virtual Storage Platform are satisfactory, I am unsure about the exact return on investment.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

For more quotes and insights, download the Hitachi Virtual Storage Platform report

No quotes available

For more quotes and insights, download the HPE Primera report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.2

Users have mixed feedback on Hitachi's support: praised for expertise but criticized for delays and inconsistent global assistance.

Sentiment score

5.1

HPE Primera's customer service is mixed, with praise for support but concerns about delays, inconsistency, and communication.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The time taken to act upon issues is quite large, and issue identification takes a significant amount of time, especially when it comes to critical problems.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

We could not get a genuine explanation for why systems were failing under certain conditions.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

7.3

Hitachi Virtual Storage Platform provides scalable options, adaptability, and reliability, supporting diverse enterprise expansion needs effectively despite some limitations.

Sentiment score

4.2

HPE Primera offers scalable storage, easily expands capacity without downtime, and effectively supports medium-sized organizations' growing data needs.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

No quotes available

For more quotes and insights, download the Hitachi Virtual Storage Platform report

No quotes available

For more quotes and insights, download the HPE Primera report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

8.2

Hitachi Virtual Storage Platform is highly reliable and stable, ideal for critical 24/7 operations with minimal downtime issues.

Sentiment score

7.6

HPE Primera offers high stability and reliability with 100% availability, excelling in mission-critical environments despite minor HDD issues.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

If we are running on a standalone infrastructure, I would rate Hitachi Virtual Storage Platform a 10 for stability.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

The system operates smoothly even with a greater IOPS capacity enabled by using SSD disks.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

Hitachi Virtual Storage Platform needs improved UX, automation, scalability, support, reasonable pricing, deduplication, and better management tools.

HPE Primera needs improvement in affordability, usability, integration, support, pricing, reliability, security, training, and user interface.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The interface management and monitoring need improvement.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Additional functionality related to data encryption and authentication could improve Hitachi Virtual Storage Platform.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

The user interface is friendly, yet it does not cover all steps that can be performed via direct port connections on storage.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

Hitachi Virtual Storage Platform is initially costly but offers justified performance and potential discounts, with complex licensing options.

HPE Primera offers cost-effective, flexible pricing for enterprises, balancing cost and value, with configurable and optional feature costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors.

ANAND V

Associate Vice President at Federal Bank Ltd

For more quotes and insights, download the Hitachi Virtual Storage Platform report

No quotes available

For more quotes and insights, download the HPE Primera report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

Hitachi Virtual Storage Platform offers seamless data mobility, reliability, scalability, and efficient storage management with user-friendly features across industries.

HPE Primera offers excellent performance, integration, scalability, and AI-driven analytics with all features included for cost-effective reliability.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The database workloads are pretty fast because I frequently move data from here to there.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features.

Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Hitachi Virtual Storage Platform is a great device that is very stable, very durable, and very simple.

reviewer904212

Solution Architect at a outsourcing company with 201-500 employees

For more quotes and insights, download the Hitachi Virtual Storage Platform report

We have more capacity than expected, and even if we face issues with one or two disks, the system maintains the same performance.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 3.7%, up from 3.1% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	3.7%
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
Other	91.8%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

18%

Computer Software Company

11%

Manufacturing Company

Government

Computer Software Company

16%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

See all answers

What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 19% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 5% of the time

More Hitachi Virtual Storage Platform Competitors

HPE Alletra Storage vs HPE Primera

Compared 30% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

Huawei OceanStor vs HPE Primera

Compared 2% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

December 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

HPE Primera vs. Hitachi Virtual Storage Platform

December 2025

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