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HPE Primera vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
9th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
41
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 4.0%, down from 5.1% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.4%, down from 8.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"It has benefited my organization because it has reduced time to insights."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"The most valuable feature of this solution is reliability."
"The initial setup was extremely simple and straightforward."
"HPE provides good support through their customer service."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."
"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."
"Scalability-wise, I rate the solution a ten out of ten."
"HPE Primera is scalable."
"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."
"It serves as the primary storage in my production environment."
"The ease of management is one of the most valuable features of this solution. I would have also said that it's pretty fast but now our SQL servers are starting to beat it up pretty bad."
"The speed is the most valuable feature, along with the ease of getting it connected. We were able to get it online in less than a day."
"With Pure Storage, we don't see any latency or IOPS. It has been a very seamless integration."
"The first set up we had was really straight forward and simple."
"We find the ease of usability and setup valuable."
"Redundancy and the fault tolerance of the platform are the most impressive."
"It helps to simplify storage because it has an easy front-end to access everything."
"The data reduction technology part of the scalability has been impressive, like its ability to host additional workloads, volumes of data, and databases."
 

Cons

"The tool's pricing is higher than competitors."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"In terms of what needs improvement, the dashboard and management could be simplified."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Maybe the price can be reduced since the solution is very expensive."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"There really isn't any aspect of the solution that needs improvement for the customer other than its price."
"The cost of HPE Primera could be lower."
"There are certain features that require engineering-level access, which should be accessible to storage admins as well."
"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."
"The solution could improve by having seamless migration from other storage systems. The process should be made easier."
"They could work to make scalability easier."
"The initial setup is not straightforward."
"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."
"The credentials on the iSCSI interface are only available to type in with the Chrome browser, and not with the Firefox browser."
"Automation could be simplified."
"FlashArray could improve on the administrative side. For example, when you need to upgrade the boxes, we can't do that ourselves. We need to open a ticket with support and have them do that for us. You don't need to be on the call with them. We tell them we have a slot that we want to upgrade, and they send us an email when it's done."
"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"For large storage needs, it is expensive."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"With VMware, we pay $300,000 annually."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The licensing is on a yearly basis."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"We pay approximately $50,000 USD per year in licensing fees."
"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."
"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."
"The solution’s pricing is affordable and worth the money."
"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."
"From what I see, this is competitively-priced and HPE are doing their best to stay competitive."
"The price of HPE Primera could improve, it is expensive."
"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."
"The price of this solution is good for medium-sized and large businesses."
"The pricing is very attractive and it delivers performance for the money."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"Pricing is moderate. It is neither cheap nor expensive."
"The best features come included without any additional cost."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
27%
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Educational Organization
26%
Computer Software Company
13%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Primera vs. Pure Storage FlashArray and other solutions. Updated: June 2025.
856,873 professionals have used our research since 2012.