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Hitachi Content Platform vs IBM Cloud Object Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
218
Ranking in other categories
All-Flash Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.0
Number of Reviews
15
Ranking in other categories
File and Object Storage (15th)
IBM Cloud Object Storage
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
File and Object Storage (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
EB
Storage Enginner at BNP Paribas
Archive data reliably for years and have trusted support simplifying complex deployments
An application that can do the monitoring and reporting interface for Hitachi Content Platform would be beneficial. Hitachi Content Platform monitor or intelligent monitoring is known, and deployment of this was attempted, but it appears that Hitachi abandoned this project, so it is not in use. The potential of that application was great, but it does not cover everything. When Hitachi was asked about it, they indicated there is no application in the project they will start to develop for this purpose, and they redirected to Prometheus. They shared some Prometheus metrics that can be integrated with Grafana to get some metrics on Hitachi Content Platform, but having a dedicated interface from Hitachi itself would be great, similar to what other vendors provide. The upgrade process for Hitachi Content Platform is too long. When upgrading for just two mandatory versions, it took weeks because all nodes had to be restarted. A hardware support tool is necessary every time upgrading to another version, and it is not practical for the production environment. A large downtime must be predicted and the application team must be asked to stop and suspend their technical batches, which takes a lot of time to do.
reviewer2384904 - PeerSpot reviewer
Account Technology Specialist at a tech vendor with 10,001+ employees
Enables seamless data replication and supports comprehensive data analytics workflows
The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites. Also, important is the capability to provide RESTful APIs for custom connectors. In terms of security, I advise customers to rotate access keys to enhance protection. Additionally, scalability is effortless as you can add nodes or expand the license.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's just very easy for general block storage."
"Cost, racial per terabyte, and speed is why we chose PureStorage. It was no brainer."
"It is easy to manage. You don't have to have the same people who used to manage the Dell EMC arrays because the solution is more intuitive."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"Technical support is very good."
"Deduplication is an excellent feature. I also like the NAS and support."
"My rating of Pure Storage is a ten out of ten because of the price for performance and footprint - the overall value."
"It is noticeably easier to manage than other appliances that we have."
"The Hitachi Content Platform is a stable and reliable solution."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"This solution has a ton of valuable features, including a hidden capability that ensures you don't have bit rot by checking every single object stored on the system and repairing any problems from either a local copy or remote copy, depending upon your configuration."
"Hitachi is a big company, so it's a very strong product."
"Integrating Hitachi Content Platform with existing systems is not challenging."
"The most valuable features of the solution are the versioning and the ransomware protection."
"The features that I have found most valuable are their retention logs. The other thing I have found most valuable is the way they handle the BHEA. Basically the DNS and everything is managed by itself. It is seamless to the users."
"The most valuable feature is the retention log, and the way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"IBM has the most number of additional services, this is the main advantage."
"IBM Cloud Object Storage integrates well."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"Overall, I rate IBM Cloud Object Storage a ten out of ten."
"IBM Cloud Object Storage integrates well."
"IBM has the most number of additional services, this is the main advantage."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"One of Cloud Object Storage's best features is infinite capacity."
 

Cons

"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"Going forward, don't complicate things for the customers."
"Pricing could be better in comparison to other solutions."
"I had to contact customer support when a drive failed as I was doing a couple of OS upgrades."
"The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless."
"There was some complexity in the initial setup."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"The only thing is that it should be more cost effective."
"They should improve the user interface. It is a little bit complex, and it does not have a self-learning method; you need to know how to use it before you touch the system, and the user interface is not self-explanatory."
"Overall, it's costly."
"What is lacking in this solution is a simple process to migrate from existing systems."
"At present, it is complicated to use the CLI command."
"The solution could use more integration with clouds."
"I would advise anyone using this solution to get proper glue. For that process, when you have to have the right glue and you come up with a complete solution - Hitachi can be a bit painful."
"They could improve compatibility and offer a more user-friendly GUI."
"IBM has limited cloud storage."
"The performance could be better. You can never achieve the same performance as hardware, and cloud performance is one of the main issues clients have."
"IBM Cloud storage is not cheap, but it could be."
"If I had to choose one area, it would be making the consoles more intuitive would be helpful. Sometimes, they can be a little complicated if you're not familiar with them."
"Room for improvement depends on customer needs. Some customers prefer pure Object Storage using the S3 protocol, while others use a gateway in front of the storage grid to enable CIFS or NFS."
"IBM Cloud storage is not cheap, but it could be."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"Sometimes technical support lacks a comprehensive understanding of the entire solution, only focusing on the product they support."
 

Pricing and Cost Advice

"It's expensive, but you get what you pay for."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"The price is very reasonable when compared to other solutions."
"When I last looked, the prices were reasonable, and we could get an excellent array for about $60,000."
"Pure Storage FlashArray's pricing is very competitive."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"It's priced higher than the market."
"Pricing is comparable to other solutions in the market."
"The pricing could be better."
"The product’s cost is average."
"The price of the Hitachi Content Platform is very high."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Overall, it's costly."
"Hitachi is more expensive than StorageGRID."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
"Pricing is not cheap."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
18%
Computer Software Company
18%
Comms Service Provider
10%
Government
10%
Financial Services Firm
21%
Computer Software Company
15%
Comms Service Provider
8%
University
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business66
Midsize Enterprise36
Large Enterprise152
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise5
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
What is your primary use case for IBM Cloud Object Storage?
I do not use IBM Cloud Object Storage directly, but I was part of a consultancy company that managed it. During my pr...
 

Also Known As

Pure Storage FlashArray
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Cleversafe
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Bitly, Dreamstime, Prime Research
Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.