Hitachi Content Platform vs IBM Cloud Object Storage comparison

Hitachi Content Platform vs. IBM Cloud Object Storage

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Mindshare comparison

As of July 2025, in the File and Object Storage category, the mindshare of Pure Storage FlashBlade is 5.8%, down from 6.4% compared to the previous year. The mindshare of Hitachi Content Platform is 1.7%, up from 1.7% compared to the previous year. The mindshare of IBM Cloud Object Storage is 1.1%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

File and Object Storage

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

Integrates well with existing systems but technical support for the platform needs improvement

While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.

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Steve Qualls

Senior Storage Engineer at Q & Q IT Consulting

Offers the ease with which you can move data between on-premises storage and the cloud and then retrieve it back on-premises when necessary

IBM Cloud Object Storage supports big data and analytics workflows. However, I usually have to refer to my documentation for that. Cloud environments are part of almost every project I've been involved in over the last few years, but I rely heavily on documentation whenever I need to do anything in the cloud. I know the basics, but the technical details always need refreshing. I create the drawings or diagrams of how the on-premises and cloud environments interact. So, visual representations are helpful. I'll diagram the on-premises environment, the cloud environment, and any appliances in between and then work from there. The integration capabilities simplified our data workflows. Like, the integration itself is pretty easy. The access appliances create the connection between both environments.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution provides many controllers."

"Speed and ease of use are the two most valuable features."

"The product is scalable and easy to expand."

"The most valuable features of FlashBlade include its replication capabilities, reports, and easy allocation. Everything is user-friendly."

"We have seen a reduction in the total cost of ownership by around 20%."

"The performance of FlashBlade is excellent. It does not necessarily leverage the SOS API that some of the newer products leverage, but I found its speed pretty much on par and comparable. It is fast, and it does what it is supposed to do."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."

More Pure Storage FlashBlade pros

"One of the most hidden valuable features is ensuring that you don't have bit rot, so it will go and check every single object that's stored on the system, then ensure that if there's a problem, it'll be repaired from either a local copy or remote copy, depending upon your configuration."

"The platform helps in efficient data management with the ease of server provisioning."

"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."

"The most valuable features of the solution are the versioning and the ransomware protection."

"Hitachi is a big company, so it's a very strong product."

"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."

"Integrating Hitachi Content Platform with existing systems is not challenging."

"The main selling point is its compatibility with different environments. It functions like an on-prem Google Drive or Dropbox built on top of the object storage."

Cons

"Recently, while upgrading the version code, one of the controllers failed. Replacing the controller took between 14 to 20 days."

"The speed could be improved."

"They need better integration with public clouds along with a better hybrid solution."

"Pure Storage FlashBlade should improve on more cloud integration."

"I would like to see more VM-Aware features in the next release of this solution."

"On our dedupe during our initial buy, we were expecting a number a little higher like 4x. However, we are getting about 3.6. While it is close enough, it doesn't quite hit the numbers. So, this has been a challenge."

"It's on the expensive side, as expected for a niche product."

"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."

More Pure Storage FlashBlade cons

"The only thing is that it should be more cost effective."

"What is lacking in this solution is a simple process to migrate from existing systems."

"Hitachi Content Platform is a complicated solution. You need to put several pieces of the hardware together in order to achieve the capacity or the performance needed."

"There is room for improvement in the capacity for integration with other platforms."

"The solution could use more integration with clouds."

"Two things that can be improved are pricing and configuration. Mostly the pricing is an issue. And if I were to add anything, I would say more integration with backup solutions such as Veeam Backup."

"They should improve the user interface. It's a little bit complex. It does not have a self-learning method. You need to know how to use it before you touch the system. The user interface is not self-explanatory."

"In terms of the customer support, I can say it's a mixed reaction depending on the country."

Pricing and Cost Advice

"Licensing fees are paid yearly."

"It's a costly solution, but Pure Storage FlashBlade doesn't require additional licenses. All of the software is combined into one bundle."

"I feel that the price could always be lowered."

"I rate the tool's pricing a seven to eight out of ten."

"The price is a little high."

"I understand that it is competitively priced compared to other brands."

"The price of this solution could be made more affordable."

"The pricing for FlashBlade is between cheap and moderate."

More Pure Storage FlashBlade pricing and cost advice

"Overall, it's costly."

"Hitachi is more expensive than StorageGRID."

"The product’s cost is average."

"Pricing is comparable to other solutions in the market."

"The price of the Hitachi Content Platform is very high."

"I think the ROI for this solution is very good because the pricing for it is in between other solutions."

"The pricing could be better."

"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."

"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."

"Pricing is not cheap."

"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Educational Organization

12%

Financial Services Firm

11%

Manufacturing Company

Financial Services Firm

23%

Computer Software Company

22%

Government

12%

Manufacturing Company

Financial Services Firm

24%

Educational Organization

17%

Computer Software Company

16%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...

What needs improvement with Pure Storage FlashBlade?

Its configuration should be easier. There should be easier language for the configuration.

What do you like most about Hitachi Content Platform?

Integrating Hitachi Content Platform with existing systems is not challenging.

What needs improvement with Hitachi Content Platform?

In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...

What is your primary use case for Hitachi Content Platform?

Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...

What do you like most about IBM Cloud Object Storage?

The integration itself is pretty easy. The access appliances create the connection between both environments.

What is your experience regarding pricing and costs for IBM Cloud Object Storage?

In general, Object Storage should be a cheaper solution.

What needs improvement with IBM Cloud Object Storage?

The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Comparisons

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

More Pure Storage FlashBlade Competitors

MinIO vs Hitachi Content Platform

Compared 27% of the time

Dell ECS vs Hitachi Content Platform

Compared 20% of the time

NetApp StorageGRID vs Hitachi Content Platform

Compared 19% of the time

Red Hat Ceph Storage vs Hitachi Content Platform

Compared 12% of the time

Dell PowerScale (Isilon) vs Hitachi Content Platform

Compared 8% of the time

More Hitachi Content Platform Competitors

MinIO vs IBM Cloud Object Storage

Compared 30% of the time

Dell ECS vs IBM Cloud Object Storage

Compared 26% of the time

Red Hat Ceph Storage vs IBM Cloud Object Storage

Compared 19% of the time

IBM Spectrum Scale vs IBM Cloud Object Storage

Compared 10% of the time

Scality RING vs IBM Cloud Object Storage

Compared 7% of the time

More IBM Cloud Object Storage Competitors

Product Reports

Pure Storage FlashBlade

Download Pure Storage FlashBlade product report

Hitachi Content Platform

Download Hitachi Content Platform product report

IBM Cloud Object Storage

Download IBM Cloud Object Storage product report

Also Known As

No data available

HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP

Cleversafe

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

Hitachi Content Platform is an object storage solution that enables IT organizations and cloud service providers to store, share, sync, protect, preserve, analyze and retrieve file data from a single system. It is more efficient, easier to use, and capable of handling much more data than traditional file storage solutions. HCP automates day-to-day IT operations like data protection and readily evolves to changes in scale, scope, applications, storage, server and cloud technologies over the life of data. In IT environements where data grows quickly or must live for years, decades or even indefinitely, these capabilities are invaluable.

Hitachi Vantara

IBM Cloud Object Storage is a web-scale platform that stores unstructured data - from petabyte to exabyte - with reliability, security, availability and disaster recovery without replication.

IBM

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master

Bitly, Dreamstime, Prime Research

Hitachi Content Platform vs. IBM Cloud Object Storage