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Hitachi Content Platform vs IBM Cloud Object Storage comparison

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Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
211
Ranking in other categories
All-Flash Storage (4th)
Hitachi Content Platform
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
14
Ranking in other categories
File and Object Storage (16th)
IBM Cloud Object Storage
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
File and Object Storage (12th)
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Integrates well with existing systems but technical support for the platform needs improvement
While deployment is simple, it's not as simple as StorageGRID. The architecture is entirely different, even though the end product uses the same protocols. The user interface isn't as user-friendly, and the management platform UI isn't as intuitive as others. Deployment isn't as centralized either. Although I've deployed Hitachi Content myself in our production head office for the VM team, even though it's simple, it wasn't completely straightforward. They still required my help with the initial configuration environment setup. So, it's not just simple; there are some tricky aspects. The environment is tricky, but if you understand it, configuration can be done quickly.
reviewer2384904 - PeerSpot reviewer
Account Technology Specialist at a tech vendor with 10,001+ employees
Enables seamless data replication and supports comprehensive data analytics workflows
The capability to replicate data in different locations is valuable since it enables customers to have a cluster over various sites. Also, important is the capability to provide RESTful APIs for custom connectors. In terms of security, I advise customers to rotate access keys to enhance protection. Additionally, scalability is effortless as you can add nodes or expand the license.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Reliability and performance are its most valuable feature."
"Because of the encryption, we have different storage and the encryption can go over both."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"This is a very good product at a very good price, with very good support."
"Like I tell everybody else that I deal with, if you want to focus your time on doing more valuable things for your company, and you deal with storage on a day-to-day basis like I do, the best thing you can do is put Pure in your environment."
"The most valuable feature is its speed."
"The stability of Pure Storage is very very good."
"Support has been helpful."
"The stability of the solution is very good."
"The way that they handle the DR is very good because when there is a failover, it is seamless to the users."
"In all my experience and feedback from customers, we are confident that this product is very good."
"This solution has a ton of valuable features, including a hidden capability that ensures you don't have bit rot by checking every single object stored on the system and repairing any problems from either a local copy or remote copy, depending upon your configuration."
"Hitachi is a big company, so it's a very strong product."
"Companies can scale the solution."
"Feature-wise, it has a lot of features. The most valuable features include de-duplication, encryption, version controlling, support, and tamper-proof data."
"The Hitachi Content Platform is a stable and reliable solution."
"IBM Cloud Object Storage integrates well."
"The integration itself is pretty easy. The access appliances create the connection between both environments."
"IBM Cloud Object Storage integrates well."
"Overall, I rate IBM Cloud Object Storage a ten out of ten."
"The standout feature of IBM Cloud Object Storage is its top-notch security, making it ideal for sensitive applications like mobile financial transactions."
"IBM has the most number of additional services, this is the main advantage."
"One of Cloud Object Storage's best features is infinite capacity. This is one of the main advantages if you don't want to use your own storage. You also have the ability to write only, write once, and read many. It's like tape storage but software-based. This feature is essential for financial institutions that require that kind of protection if you write backup or data there."
"The most valuable feature I like is when you connect it via CLI plug-in...It is a stable solution."
 

Cons

"I would like to see them lower the costs."
"The primary drawback is the cost, which can be prohibitive for small configurations."
"Currently, the solution fails to support file screening."
"Had some issues with Purity not being entirely compatible with VMware ESXi."
"I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used."
"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"In the next release I would like to see integration into other third-party player providers like Google."
"Pure Storage can improve FlashArray by providing more logging visibility to customers. Currently, there is no log visibility."
"There is room for improvement in the capacity for integration with other platforms."
"The only thing is that it should be more cost effective."
"What is lacking in this solution is a simple process to migrate from existing systems."
"What is lacking in this solution is a simple process to migrate from existing systems."
"Although they claim to provide NFS, the actual implementation requires an additional gateway, which makes it a costly solution."
"When you want to replace a disk, we need to start the maintenance from the S nodes. We have to automate maintenance so any onsite engineer can replace it after that, but we don't need to do this on VSP platforms."
"They could improve compatibility and offer a more user-friendly GUI."
"I would advise anyone using this solution to get proper glue. For that process, when you have to have the right glue and you come up with a complete solution - Hitachi can be a bit painful."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
"IBM Cloud storage is not cheap, but it could be."
"The performance could be better. It isn't bad, but everything is network-based, so you have a performance penalty on the network. You can never achieve the same performance as hardware. That's the disadvantage of cloud storage solutions in general. Cloud performance is one of the main issues clients have."
"One area where IBM Cloud Object Storage could potentially improve is in modernizing its underlying codebase."
"The performance could be better. You can never achieve the same performance as hardware, and cloud performance is one of the main issues clients have."
"IBM Cloud storage is not cheap, but it could be."
"IBM has limited cloud storage."
"The performance could improve in IBM Cloud Object Storage. The throughput or objects per second can have degradation."
 

Pricing and Cost Advice

"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"For pricing, you have to take into account their performance on deduplication and compression in a $/GB comparison."
"When you are paying more than you were paying for the storage space, you'd like the cost to be less. If they could get into the spinning disk kind of cost, that would be it."
"There is an annual or perpetual license required for this solution."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"It is cheaper than NetApp."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"Pricing is comparable to other solutions in the market."
"Hitachi is more expensive than StorageGRID."
"Overall, it's costly."
"The pricing could be better."
"The price of the Hitachi Content Platform is very high."
"The product’s cost is average."
"I think the ROI for this solution is very good because the pricing for it is in between other solutions."
"Like most cloud providers, IBM likely charges based on storage capacity, typically per gigabyte or terabyte. Their pricing is competitive when compared to AWS or Microsoft."
"You have the option of a monthly or yearly license. Most customers choose the monthly option. I understand what you would like to say. IBM also lets you choose among four types of Cloud Object Storage. The difference is usage, performance, etc. Of course, high-performance storage is more expensive, while low-performance storage is for cold data, and it's really cheap."
"IBM Cloud is cheaper than AWS. If you want to scale your cloud infrastructure, it can be bought at almost the same price."
"Pricing is not cheap."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Computer Software Company
20%
Financial Services Firm
18%
Government
9%
Comms Service Provider
8%
Financial Services Firm
22%
Computer Software Company
17%
Manufacturing Company
8%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business63
Midsize Enterprise36
Large Enterprise143
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise6
Large Enterprise4
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
What needs improvement with Pure Storage FlashArray?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...
What needs improvement with Hitachi Content Platform?
In comparison to competitors like Huawei, which can use all storage protocols in the same platform, Hitachi Content P...
What is your primary use case for Hitachi Content Platform?
Mainly, from my project, Hitachi Content Platform is used for archiving. The customer is in banking, so they need to ...
What do you like most about IBM Cloud Object Storage?
The integration itself is pretty easy. The access appliances create the connection between both environments.
What needs improvement with IBM Cloud Object Storage?
The interface can feel clunky and outdated compared to AWS S3 or Azure Blob Storage. While scalable, latency can be...
 

Also Known As

Pure Storage FlashArray
HCP, Hitachi Vantara Content Platform, Hitachi Vantara HCP
Cleversafe
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rabobank, Xinhua News Agency, Kremsm'ller Industrieanlagenbau KG, KSC Commercial Internet, AIS Group, Shanghai Interactive Television Co. Ltd (SiTV), China Telecom, Spin Master
Bitly, Dreamstime, Prime Research
Find out what your peers are saying about Hitachi Content Platform vs. IBM Cloud Object Storage and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.