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Google Knowledge Catalog vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Knowledge Catalog
Ranking in Data Governance
31st
Average Rating
5.0
Reviews Sentiment
3.6
Number of Reviews
1
Ranking in other categories
Data Management Platforms (DMP) (17th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (11th)
 

Featured Reviews

PraveenChatla - PeerSpot reviewer
Head Of Information at Ericsson
Managing limited lineage across clouds has highlighted missing connectors but has supported basic cataloging
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack of connections, and the variety of databases are not in a position to connect. I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking. If I look at the environments of something such as Ericsson, there are so many environments; to connect to each and every system, they are not there yet.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For Google Cloud data, Google Dataplex's AI-driven data classification has really helped; the out-of-the-box capabilities are good, and they have good classifiers."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"Purview has a pretty good interface and I'm satisfied with what the solution does and the price it's being sold at."
"The feature that I find most valuable is its ability to block unintended data sharing, like forcing unencrypted emails to be encrypted. We're evolving technologically, so people aren't always working from their desks. Our people are on the move. We have data everywhere. For example, in airlines, they're mobile and working from one door to another. They can't carry a computer from one station to another. That's where a lot of airlines use iPads. Securing and integrating iPads is helpful."
"The DLP part and the AI related ones are the most valuable features; I mostly appreciate their automated data discovery."
"Microsoft Purview's primary benefit lies in safeguarding sensitive and confidential data, thereby mitigating the risk of internal data exfiltration."
"One way that Microsoft Purview has benefited our organization is by preventing data leakage, which saves the company money on fines and protects its reputation."
"Purview's greatest benefit for us is data discovery."
"Overall, the potential for this solution is really large."
 

Cons

"I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"There are differences when looking at an incident in the M365 portal versus Purview, and the main one is the advanced hunting. In the M365 portal, you can write KQL queries and fetch data. If that was available in Purview, it would be very good."
"The custom data classification for the African region needs to be improved."
"Reflecting organizational changes within Purview is impractical."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
 

Pricing and Cost Advice

Information not available
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The solution is extremely affordable for the K-12 space."
"Purview's price is pretty high when you factor in storage costs."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"We pay $15,000 per end user for the E5 license."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"Purview is included in our Microsoft E5 licensing."
"I consider it cost-efficient because of the metrics it provides."
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Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
912,788 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Outsourcing Company
17%
Media Company
17%
Computer Software Company
17%
Transportation Company
6%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Google Dataplex?
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack ...
What is your primary use case for Google Dataplex?
My usual use cases for Google Dataplex involve a team specifically managing their data, BCSS, which is a software services group and cloud software services group. They have a lot of data managed i...
What advice do you have for others considering Google Dataplex?
Recently, I have been working with Informatica, specifically with IDMS, data quality, and integration systems also of Informatica. Currently, I am not working with it, but I am in the process of ge...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

Google Dataplex
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: August 2026.
912,788 professionals have used our research since 2012.