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Google Knowledge Catalog vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Knowledge Catalog
Ranking in Data Governance
31st
Average Rating
5.0
Reviews Sentiment
3.6
Number of Reviews
1
Ranking in other categories
Data Management Platforms (DMP) (18th)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Featured Reviews

PraveenChatla - PeerSpot reviewer
Head Of Information at Ericsson
Managing limited lineage across clouds has highlighted missing connectors but has supported basic cataloging
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack of connections, and the variety of databases are not in a position to connect. I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking. If I look at the environments of something such as Ericsson, there are so many environments; to connect to each and every system, they are not there yet.
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For Google Cloud data, Google Dataplex's AI-driven data classification has really helped; the out-of-the-box capabilities are good, and they have good classifiers."
"One important feature is data security, which both end users and the organization seek."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"The most valuable feature is the tracking activity and device onboarding."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
"Microsoft Purview is extremely stable."
 

Cons

"I assess the usefulness of Google Dataplex's centralized management layer in simplifying data operations across environments as not there yet because the connections are lacking."
"The features in the actual data governance could be improved, and I think there is room for improvement in the product."
"In terms of the competence of the tools with the Microsoft ecosystem, the product can do better."
"The support could be better, particularly with consulting."
"Running eDiscovery once a day takes quite a long time because it has to fetch your data. I also want the eDiscovery results to be improved. At the same time, I would like to get a centralized page where I could see records management applied to my Office 365 tenant visualized instead of waiting for a custom script to run through the complete tenant."
"As Microsoft Purview got a little more mature, the deployments got a little more complex, as we were kind of seeing that there are a lot of ways, like there were a hundred ways to do one thing or less."
"One area for improvement is the detection of data types. This is really important."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"Privacy features should be integrated into the core product rather than offered as optional add-ons, as privacy is not a luxury but a fundamental requirement."
 

Pricing and Cost Advice

Information not available
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"Microsoft Purview has a pay-per-use pricing model, so it's one of the most cost-effective tools, as your cost will be based on your usage. It's a pricing model that Microsoft has nailed down, making it great whether you're a small organization or a multinational, giant organization."
"Microsoft Purview is a subscription-based service, so we need either an E3 or E5 license to use it."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"The price is a little bit high, but it's worth the money because it has a lot of features."
"Purview's price is pretty high when you factor in storage costs."
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Top Industries

By visitors reading reviews
Computer Software Company
27%
Media Company
14%
Outsourcing Company
7%
Pharma/Biotech Company
6%
Financial Services Firm
14%
Computer Software Company
10%
Manufacturing Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

What needs improvement with Google Dataplex?
There are no specific areas of Google Dataplex I think could be improved because that is not our priority. To improve or enhance Google Dataplex, I would point out the connections; there is a lack ...
What is your primary use case for Google Dataplex?
My usual use cases for Google Dataplex involve a team specifically managing their data, BCSS, which is a software services group and cloud software services group. They have a lot of data managed i...
What advice do you have for others considering Google Dataplex?
Recently, I have been working with Informatica, specifically with IDMS, data quality, and integration systems also of Informatica. Currently, I am not working with it, but I am in the process of ge...
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

Google Dataplex
Microsoft Purview, MS Azure Purview
 

Overview

Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: May 2026.
899,258 professionals have used our research since 2012.