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Google Data Studio vs Yellowfin comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Data Studio
Ranking in Embedded BI
8th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Yellowfin
Ranking in Embedded BI
16th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (35th), Reporting (24th), Data Visualization (22nd)
 

Mindshare comparison

As of August 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.2%, down from 8.3% compared to the previous year. The mindshare of Yellowfin is 3.2%, up from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.2%
Yellowfin3.2%
Other91.6%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"The product is easy to use."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"We can centralize all our data models."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"It is able to create information dashboards for various users' throughout."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"It is a central source of up-to-date data and information."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
 

Cons

"There have a been a few minor bugs, including a security bug that did not affect us."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"It needs to be more user-friendly."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"Integrations with other BI tools could be better."
"Features related to visualization should continue to be improved."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
 

Pricing and Cost Advice

"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Media Company
8%
Retailer
7%
Construction Company
7%
Construction Company
18%
Educational Organization
12%
Manufacturing Company
9%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with Looker?
The biggest friction point or frustration I have encountered with Google Data Studio is the lack of automatic integrations. For example, with Meta, you have to pay for a premium integration for it ...
What is your primary use case for Looker?
My main use case for Google Data Studio is dashboards and reporting. For every month, in some cases, it pulls fresh data from a brand new campaign that got launched and ensures that it is visually ...
What advice do you have for others considering Looker?
My advice for someone considering Google Data Studio who has a similar workflow to mine is to start off from one of the templates that are available. It is a good place to start so you can understa...
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Comparisons

 

Also Known As

Looker
No data available
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Google Data Studio vs. Yellowfin and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.