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Google Data Studio vs Yellowfin comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Data Studio
Ranking in Embedded BI
8th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
No ranking in other categories
Yellowfin
Ranking in Embedded BI
15th
Average Rating
8.0
Reviews Sentiment
7.5
Number of Reviews
2
Ranking in other categories
BI (Business Intelligence) Tools (34th), Reporting (24th), Data Visualization (22nd)
 

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of Google Data Studio is 5.5%, down from 9.4% compared to the previous year. The mindshare of Yellowfin is 3.2%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Yellowfin3.2%
Other91.3%
Embedded BI
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
AC
‎IS Executive at SAINS
It is a central source of up-to-date data and information, but needs more charting capabilities
Management information Reporting Statistics Data analysis It reduces sending copies of different report/spreadsheet versions over email, which makes it difficult to access the right report. It is also able to create information dashboards for various users' throughout.  All management…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"From a developer's perspective, the way the functionality's being handled is great."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"It is easier and quicker to find things in the database."
"It is a central source of up-to-date data and information."
"It reduces time to reproduce reports, provides easy access to organisational data, and has the ability to generate a wide range of reports and analysis."
"Yellowfin doesn’t try to do everything – it is a BI presentation and communication tool, and it does it brilliantly."
"It is able to create information dashboards for various users' throughout."
"It is a central source of up-to-date data and information."
 

Cons

"Their needs to be much more control of visualizations to become more on par with Tableau."
"Integrations with other BI tools could be better."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"Some of the visualizations are a bit limited on how much you can customize them."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"It needs to be more user-friendly."
"It needs more presentation/charting capabilities and integration with GIS."
"The first release was a bit buggy, but they seem to have gotten on top of that very quickly."
"It needs more presentation/charting capabilities and integration with GIS."
 

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."
"It is cheap."
"Looker is expensive and could be made better by reducing it."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I do not have to make any payments to use the solution."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Retailer
9%
Media Company
8%
Computer Software Company
6%
Construction Company
18%
Educational Organization
14%
Financial Services Firm
8%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
No data available
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
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Also Known As

Looker
No data available
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
NCS, Universitat Konstanz, AT&T, PG&E, SingTel, InternetStores
Find out what your peers are saying about Google Data Studio vs. Yellowfin and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.